Continuing a long-standing relationship Mobas, the Cambridge-based advertising agency, has been appointed by the National Blood Service to create their ‘In Advance’ campaign literature. This will be produced and distributed in conjunction with the ‘In Advance’ television campaign which launched in early July.
The theme of the campaign is that you never know when someone may
need blood so any donation is gratefully received. The campaign’s aim
is to encourage more people to give blood and promote the ease with
which they can register to donate. The main call to action throughout
this campaign has been to direct people to the website rather than
heavily promoting the telephone number as society gradually becomes
much more ‘web savvy’.
“We are delighted to be involved with such an important and prominent campaign for the National Blood Service,” said Greg Bryant, Account Manager for the NBS at Mobas. “We fully appreciate and support the message that is being conveyed.”
Mobas is an integrated communications agency based close to Cambridge and founded in 2003. Core services are advertising, design, media planning/buying, strategy and digital marketing.
National and international clients include Accor Group, Barratt Homes, Countryside Properties, Durex, Jagex, Novartis, Novotel, Rosetta Stone, Scholl, Thinc Group, National Blood Service and Hitachi. Local clients include Ranier Technology, Life Fitness, Cambridge University Press, Care UK, Papworth Hospital, Virbac, Orthomimetics and Knowledge Solutions, Signify and Taylor Vinters. On a revenue and client-count basis, Mobas is one of the fastest growing agencies in the East of England.