Mobas designs Global Greetings for Novotel hotels

Cambridge-based integrated agency Mobas is selected by Novotel to communicate greetings across 90 countries.

For the fourth consecutive year, Mobas has achieved the international brief to create a seasonal greetings card design for global hotel group, Novotel Hotels.

The creative challenge was to convey a relevant message that would translate easily and effectively across all online and offline media. The marketing challenge was to make it appropriate for 90 countries, with differing religious and national events, throughout December and January.

Mobas developed a new generation of concepts, which also communicated the group’s commitment to openings for 2012 and evolved the positioning of the Novotel and Suite Novotel brands.

The chosen concept – A magical time of year – has been designed for instant brand recognition with a global message for printed greetings cards and as an online e-card with a link to animation.

This Mobas creative is now being supplied to Novotel management teams across the globe to adapt and adopt as required to reach individual markets.

James Wheatcroft, Brand and Strategy Director for Mobas, concludes: “The Magical time of year message and accompanying visual language is a clear concept that reflects the upscale contemporary feel of the Novotel brand. Concise and relevant is key for global brands right now, and we’re delighted to have worked on the project”.