The second issue of The Verdict magazine has just landed on selected desks across Cambridge, London and Singapore

Created to engage with Taylor Vinters’ clients on a very different level, The Verdict magazine issue two brings current affairs to life with key opinion leaders and legal expertise in a collaborative publication project between Mobas and Taylor Vinters.

A unique product in the legal sector, the Spring/Summer issue 2013 embraces everything from the latest intelligence on global markets, crowdfunding, agricultural aircraft and education insights –  to the Olympic legacy, art investment, cohabitation, cloud technology and a good British pint.

Says Alison Gamble, Taylor Vinters’ project manager for The Verdict magazine: “This issue is vibrant and compelling. Working together with Mobas, I believe we have once again created an exclusive communication tool that delivers concepts and shares knowledge with personality to inspire forward thinking”.

Now available online – download your copy at www.taylorvinters.com

Mobas brings in more talent as creative studio expands

Leading integrated agency Mobas has strengthened its creative studio team with the appointment of Lee Allison

Lee Allison joins the Mobas team as a Creative Artworker with nine years’ experience, having worked for global brands such as L’Oréal, Tesco and Next.

Working under the guidance of Mobas Creative Director Mark Easey, Lee will be responsible for ensuring brand consistency for a wide range of clients.

Lee brings a wealth of knowledge to Mobas, including his talents as a photographer – using this skill set he will be creating a portfolio of Mobas client campaigns for the agency website.

Says Mark, “We have expanded our studio team to meet the addition of regional, national and global clients to the agency’s roster, and Lee joins us to do just that”.

Lee adds, “I’m really looking forward to being part of this established agency and enhancing my skills within Mobas. To able to work with high-profile brands and within a team of talented designers is a very exciting prospect”.

Mobas moves up the national rankings and is still flying high in the East of England for UK’s Top 100 Design Agencies

Cambridge-based Mobas has once again achieved regional and national recognition as a Top 100 UK Design Agency.

Marketing and media publication The Drum reaffirmed Mobas as one of the fastest growing integrated agencies in the East of England, as it continues to thrive on creativity and deliver successful campaigns.

The Design 100, which reviews design talent across Britain, is judged on criteria that includes recommendations from current clients, company turnover and profit per head.

Says Rob Bryant, Managing Director at Mobas: “Each year we climb higher on the national register, which is testament to the design talent and creative commitment at Mobas. It’s great to be acknowledged as a high-calibre agency in this way, especially as we are currently celebrating our 10-year anniversary. It is a landmark time for Mobas and we have invested in the best people for the next phase of development and another successful year of expansion.”

A spokesperson for The Drum states: “A trend towards integration and convergence was evident this year, as statistics showed 71% listed advertising as one of their disciplines, however, as consumer behaviour continues to revolve more and more around online activity, the majority of the top 100 counted digital as a discipline and listed by 83% of agencies, while 91% of those in the financial table listed branding as a business discipline.”

Rob Bryant concludes: “The Drum’s high ranking of Mobas reaffirms our commitment to be one of the best agencies in the UK – and one with a strong commitment to today’s digital influence in design, and indeed across all of our disciplines.”

Mobas appointed by largest vet group in the UK

CVS asks Mobas to create new brand identify for key business line

CVS has appointed Mobas to create a brand identity for a new arm of its thriving business. CVS is the largest corporate veterinary group in the UK, with 83 vet practices and more than 240 surgeries in the country, along with an online pharmacy Animed Direct (www.animeddirect.co.uk), a veterinary locum agency, Pet Medic Recruitment (www.petmedicrecruitment.com), two pet crematoria and a group of three veterinary laboratories.

This project includes creation of a brand identity and a commercial structure for the brand and subsequent sub-brands. Mobas has created a visual identity and a brand proposition, as well as packaging design, name generation, marketing collateral and website design. Future growth was considered, providing the brand with longevity and a strong identity.

CVS employs more than 2,300 people – with around 545 vets and 1,690 qualified and lay nursing staff. The business primarily looks after small animals, (dogs, cats and other small furries), but also has a growing equine and livestock portfolio.

Mobas celebrated 10 years of success...

with a kick-off event to raise £10K for charity in 2013

It was a great gathering in Cambridge to celebrate the 10th anniversary of Mobas, the integrated agency that has become one of the high-ranking names on many media top 10 lists for performance – perfect synchronicity for its anniversary.

The 10-year event party was held at 12a Club Cambridge, where Mobas hosted an eventful evening to celebrate its decade of success and announce its imminent charity campaign.

Never known to shy away from a challenge, Mobas – with the help of its supporters – is primed and focussed for 10 fundraising events over the course of 10 months to raise a whopping £10k for charity. Events will include everything from from firewalking to skydiving to bike riding.

Says Mobas Managing Director Rob Bryant,  “We’ve worked incredibly hard over the past 10 years, and we’ve been extremely fortunate to have some of the best people in the business working for us, and for some of the best clients. To celebrate our decade of success, we want to give something back.”

And the celebrations don’t stop here! The year-long activities will culminate in a giving ceremony this December, when all the funds raised will be donated to Mobas’ three chosen charities: Marie Curie Cancer Care, Save the Children and Cambridgeshire’s Wood Green, the Animals Charity.

To find out more about how you can join the Mobas’ 10-year charity campaign and support the three Mobas charities throughout the year, please visit www.mobas.com/10years  and join in the fun.

For more information, please click on www.mobas.com/10years.

Further growth requires more staff investment at Mobas

Mobas has created a brand new role – Senior Digital Account Director – to meet the growing demand of its regional, national and global digital clients, including Greene King and Countryside. The highly experienced Jon Wilson has been appointed to the position.

Jon has more than a decade of digital marketing experience for top brands such as Wells & Young’s Brewing Company, EADS Astrium, Bottle Green and JW Ostendorf. Jon will oversee the agency’s digital account managers and is expected to broaden and expand the digital portfolio of Mobas, which is ranked within the Top 100 design agencies, Top 100 Advertising agencies in the UK and the number one agency in the East of England.

Says Mobas Digital Director Peter Chaloner, “With the department continually adding regional, national and global clients to its roster, we felt it vital to add a highly experienced director to the team to oversee and manage our digital accounts. Jon is an excellent addition and we look forward to working in partnership with our clients to deliver communication projects that meet both the strategic and tactical needs of their businesses”.

Adds Jon, “I’m really pleased to be part of a talented team that has the experience and the drive to deliver integrated campaigns for a fantastic portfolio of clients. The opportunity to leverage such a wealth of knowledge and make a real difference to clients’ campaigns is a very exciting prospect”.

Industry big-hitter Alison Meadows joins Mobas

Leading integrated agency Mobas announces the appointment of Alison Meadows as Business Development Director

As part of its on-going growth plan, Mobas has appointed industry big-hitter Alison Meadows to the new role of Business Development Director.

Renowned for her expertise and experience in working with national and international brands, Alison will head director-level business development at one of the fastest growing agencies in the UK. Mobas is currently celebrating its 10-year anniversary and Alison’s appointment is just one of a number of key appointments as the agency moves into its next phase of development.

Alison, former Managing Director at Ware Anthony Rust (WAR), states: “I’ve been watching the rise of Mobas for some time – this is an agency that’s working nationally and internationally with great brands such as Syngenta, Toshiba Medical Systems UK and Accor. There’s a pool of incredible talent here and I’m thrilled to join at the start of the next decade of growth. I’m particularly excited to become part of a team that is pioneering so many digital solutions across the marketing mix”.

On the back of the investment in talent throughout 2012, this high-profile hire signifies a major move forward for the leading integrated agency that delivers strategy, brand, digital and PR services for regional, national and international clients.

Says Robin Bryant, Mobas Managing Director: “Our strategy for success is always forward-thinking. We invest in experience and talent in order to achieve the absolute best. This investment in our team remains at the heart of what we do and who we are. Alison has energy, drive and determination and she brings a wealth of vision, knowledge and industry insight – we are proud to welcome her to Mobas”.

St Modwen appoints Mobas to create new brand for its prestigious development at the former RAF Uxbridge site

Having worked with St Modwen in the past, Mobas has won a pitch to work with the brand on its latest venture, a project between two leading names in the new homes market – St Modwen and Vinci Construction.

The project included creating a new name and overarching branding for the former RAF Uxbridge site, which will underpin all marketing for the new development moving forwards.

After presenting their chosen name (St Andrew’s Park) and the supporting brand, Mobas was appointed to roll out the branding for the site. With the introductory signage now up and the website now live, the St Andrew’s Park presence has begun to have impact. Further signage will soon be adorning the boundaries of the site with supporting marketing materials and a full website to follow.

Mobas creates major rebrand for Taylor Vinters

Mobas has created a new brand for Taylor Vinters, positioning it as a ‘next generation’ law firm with an international scope and a strong commitment to its growing sectors of technology, investment and private clients.

Launched on 14 February to staff, clients and the media, the rebrand includes a new brand personality, logo and website (www.taylorvinters.com) that reflect the firm’s growing reputation as a leading international law firm headquartered in Cambridge UK – Europe’s innovation capital – and operating from offices in London and Singapore.

Says Mobas MD Rob Bryant, “Working with Taylor Vinters on this brand project has been a great experience and it has been a pleasure to be part of shaping the overall brand – from culture to visual representation to digital presence. The brand that’s been created is vibrant and engaging and perfectly represents Taylor Vinters today and in the future. The brand has been created to align with the firm’s overall business objectives and long-term strategy. We have pushed the boundaries of both the brand and the digital presence within Taylor Vinters’ commercial space. It certainly isn’t what you would expect from a law firm, but then again Taylor Vinters isn’t just your average law firm... We are extremely proud to be a partner of Taylor Vinters and to have helped them shape the future of their brand.”

Says Taylor Vinters CEO Matt Meyer: “Our new corporate identity of freshness and vitality reflects our growing team of entrepreneurially-minded and ambitious people, who share a clear vision and a strong personality of energy, enthusiasm and excellence toward our clients.”

The Mobas rebrand included the creation of a new Taylor Vinters’ logo, which features the firm’s Ts and Vs set into an asterisk – denoting excellence in its field and a broad international scope of expertise – particularly in the areas of technology, investment and private clients – illustrated in a range of vibrant, cool refreshing colours and creatively placed on its new website and across its marketing collateral.

The new logo replaces the rectangular black and purple logo that had represented the law firm for the past 15 years.

Mobas celebrates 10 years of success

10 months, 10 events, £10k, 3 charities – and it all kicks off with a Valentine’s fire walk

From the lounge of a Cambridge home, with three partners and a few small clients, to a 4,500-square-foot building with 35 employees and a roster of global blue-chip clients, Mobas has come a long way in 10 short years.

To mark its phenomenal success as one of the top 100 agencies outside of London, the fully integrated Mobas will hold 10 exciting fundraising events over the course of 10 months in 2013 to raise £10k. From a fire walk to a marathon to a quiz-a-thon to skydiving and much more, activities will culminate in donations to its three chosen charities: Marie Curie Cancer Care, Save the Children, and Cambridgeshire’s Wood Green, the Animals Charity.

“We’ve worked incredibly hard over the past 10 years,” said Rob Bryant, Mobas Managing Director, “and we’ve been extremely fortunate to have some of the best people in the business working for us, allowing Mobas to offer stellar service to a growing roster of clients in the hospitality, property, healthcare, legal, food & beverage, retail, pharmaceutical and technology industries. To celebrate our decade of success, we wanted to give something back to the community.”

Adds Rob, “Not only will we share our good fortune with three great causes – encompassing cancer care, children in need and animals looking for new homes – but we will also keep in shape and work as a team for the benefit of others. We’re looking forward to a great year ahead!”

Mobas launches its 10-year celebration in January with a kick-off party, followed by 10 events in 10 months, including:

• February:       Firewalk
• March:            Cambridge Half Marathon
• April:               Golf Day Challenge
• May:                Skydive
• June:              Three Peaks Challenge
• July:                Beauty Pamper-Fest
• August:          Quiz-a-thon
• September:    Oxford to Cambridge Bike Ride
• October:         Mobas Gym-a-thon
• November:     Top Gear Challenge

The year-long celebration will culminate in a giving ceremony in December, when all the funds raised will be donated to Mobas’ three chosen charities.

In addition, Mobas will celebrate its decade of success by engaging its four disciplines – brand, design, digital and PR – in a media campaign that includes a special Mobas anniversary logo, an infographic, industry thought leadership features, social media engagement and ancillary marketing materials.

To find out more about how you can join the Mobas’ 10-year charity campaign and support the three Mobas charities throughout the year, please visit www.mobas.com/10years  and join in the fun.

For more information, please click on www.mobas.com/10years.