Reynaers Aluminium, one of Europe’s leading providers of innovative aluminium architectural glazing systems for windows and doors, has successfully entered the UK domestic market with the launch of its premier Reynaers at Home brand and the appointment of leading integrated agency Mobas.
The Mobas team successfully met with Reynaers at Home’s criteria to lead a strategic PR campaign that engages core elements of new business sectors and upholds its highly-regarded heritage brand values. Mobas has also developed integrated ideas to produce exclusive client-side materials and develop creative concepts that target the Reynaers at Home market for grand designs projects.
Says Hugh Moss, Head of Reynaers at Home: “Having extensively researched the residential marketplace, we believe that this is the perfect time to launch Reynaers at Home across the UK and that Mobas is the perfect agency to deliver the message: Reynaers at Home promises to revolutionise the premium homes market.”
Set to lead the way with inspirational concepts that can transform properties and create dream homes, Reynaers at Home delivers a new bespoke concept for premium property owners with designs from traditional and classic to contemporary and state-of-the-art glass wall panoramas at the very top end of the market.
Says Jeannine Wheeler, Director of PR at Mobas: “This is a very exciting project for us, one that combines our creativity with our experience of the premium property market and knowledge of leading a launch campaign.
“The arrival of Reynaers at Home heralds a new era of design vision for architects and high-profile homeowners across the UK. We are proud to work with Reynaers at Home and present an industry-leading product range that delivers designer concepts with seamless style and technical performance.”
Hugh concludes: “We have service excellence at our heart, so we are always extremely selective in our partnerships and Mobas understands the Reynaers at Home ethos and world-class customer service, which is unrivalled by anything currently available in the UK.”
Following the success of this year’s rebrand reflecting Taylor Vinters’ growing reputation as a leading international law firm – Mobas has further developed its client web presence with a targeted site to meet burgeoning business in Asia.
Reflecting the branding and modern styling, which was created by Mobas, the new site enables a specialist team of lawyers to further establish stronger relationships in Asia, while informing visitors of current news, events and international services.
Headquartered in Cambridge UK – Europe’s innovation capital – with offices in the key business hubs of central London and Singapore, Taylor Vinters’ CEO Matt Meyer says: “Our new corporate identity is not merely visual. It also works effectively to communicate our strengths in technology, investment and private clients – and is flexible enough that we can quickly build a bespoke website for a specific key market, in this case Asia. The new Asia-specific website signifies a growing area of business driven by our plans for strategic value and business partnering.”
They say never work with children or animals – and now Mobas has done the latter –and to great effect.
The integrated agency has created an engaging two-minute film that shows how to use Elanco Companion Animal Health’s new pet-care app, which makes it easier than ever for owners to remember to medicate and treat their pets on time.
The star of the film was a sweet-tempered Jack Russell named Lily – modelled after the Elanco mascot – who was only too happy to play up to the cameras. In addition to charming the 15-strong production team, Lily flirted with stardom by fetching various items, including a ball, a lead, a bowl and eventually – an iPhone, symbolising the Elanco pet app, which reminds owners by sending push alerts to medicate their pets on time.
The pet app is FREE to owners and is downloadable across Western Europe in six different languages, including English, French, Italian, Spanish, German and Dutch (all available via the Apple Store). The film itself has also been created in six languages and can be viewed throughout the EU on local-language Elanco MyVetProgram websites.
“Elanco has worked tirelessly to get this handy pet app to market and Mobas was thrilled to be part of the team,” says Jeannine Wheeler, director of Public Relations, “Elanco’s pet app is not only a convenient reminder for pet owners, but also contains valuable information about pet care. And it was great fun making the film; consequently – we no longer believe the old adage about working with animals. In fact, our follow-on film for Elanco was filming with cats!”
Called MyVetProgram, the new pet app is part of an Elanco Companion Animal Health effort to make pet care information more accessible for animal owners; providing an easy-to-use organisational lifestyle tool for pet owners in Western Europe for a healthier animal with an improved quality of life.
“With busy lifestyles and lots to do, it is easy to overlook the one thing that can be integral to the good health and longevity of your pets: giving them their medication on time,” says Helen Barnes, Senior Brand Consultant, W. Europe, for Elanco Companion Animal Health. “But now, it’s easier than ever to ensure that you don’t miss a medication or routine treatment with Elanco’s handy new pet reminder called MyVetProgram, which is available to download free.”
This handy new tool allows users to personalise pet information with pets’ names and favourite pet photos; even uploading barks or meows as reminder alerts.
To make it even more convenient – the new Elanco pet app allows owners to store vet practice details so getting in touch is quicker and more convenient than ever – especially in an emergency.
The new Elanco MyVetProgram app also includes access to a broad range of pet treatment information, including controlling fleas, treating worms, travelling with pets abroad, getting vaccinations, weight control and caring for older pets.
With its treatment alerts, vet contact details and pet health information, the new and FREE Elanco MyVetProgram app is designed to be an invaluable pet-owner resource.
The Elanco MyVetProgram is currently available for a range of handheld smart phones and tablets, and can be downloaded FREE from the Apple Store online or in the UK by visiting www.myvetprogram.co.uk.
Click here to view the pet app film.
Paul brings to the agency a decade of digital experience gained at high-profile publishing houses and on leading titles including The Economist, The Lancet and numerous American medical journals. Together with B2B and charity sector experience, he has also carried out significant work for PR Newswire and its MEDIAgility product.
As Senior Developer, Paul will build and maintain important websites in the fast-paced digital department of Mobas, using his knowledge of the mobile web and creating desktop sites that work successfully across digital platforms.
Says Head of Development for Mobas, Ben Gainey: “Paul has already become an invaluable member of the team. He brings a wealth of knowledge relating to responsive design, which complements our team perfectly”.
Paul shares his enthusiasm: “There are two things a web developer loves to be able to show off – a collection of sites that he’s really proud of and a list of clients that people know and respect. I knew this would be the case at Mobas. The constant flow of sites through the department gives me a chance to do new and exciting things that will please both the clients and their site visitors”.
Created to engage with Taylor Vinters’ clients on a very different level, The Verdict magazine issue two brings current affairs to life with key opinion leaders and legal expertise in a collaborative publication project between Mobas and Taylor Vinters.
A unique product in the legal sector, the Spring/Summer issue 2013 embraces everything from the latest intelligence on global markets, crowdfunding, agricultural aircraft and education insights – to the Olympic legacy, art investment, cohabitation, cloud technology and a good British pint.
Says Alison Gamble, Taylor Vinters’ project manager for The Verdict magazine: “This issue is vibrant and compelling. Working together with Mobas, I believe we have once again created an exclusive communication tool that delivers concepts and shares knowledge with personality to inspire forward thinking”.
Now available online – download your copy at www.taylorvinters.com
Lee Allison joins the Mobas team as a Creative Artworker with nine years’ experience, having worked for global brands such as L’Oréal, Tesco and Next.
Working under the guidance of Mobas Creative Director Mark Easey, Lee will be responsible for ensuring brand consistency for a wide range of clients.
Lee brings a wealth of knowledge to Mobas, including his talents as a photographer – using this skill set he will be creating a portfolio of Mobas client campaigns for the agency website.
Says Mark, “We have expanded our studio team to meet the addition of regional, national and global clients to the agency’s roster, and Lee joins us to do just that”.
Lee adds, “I’m really looking forward to being part of this established agency and enhancing my skills within Mobas. To able to work with high-profile brands and within a team of talented designers is a very exciting prospect”.
Cambridge-based Mobas has once again achieved regional and national recognition as a Top 100 UK Design Agency.
Marketing and media publication The Drum reaffirmed Mobas as one of the fastest growing integrated agencies in the East of England, as it continues to thrive on creativity and deliver successful campaigns.
The Design 100, which reviews design talent across Britain, is judged on criteria that includes recommendations from current clients, company turnover and profit per head.
Says Rob Bryant, Managing Director at Mobas: “Each year we climb higher on the national register, which is testament to the design talent and creative commitment at Mobas. It’s great to be acknowledged as a high-calibre agency in this way, especially as we are currently celebrating our 10-year anniversary. It is a landmark time for Mobas and we have invested in the best people for the next phase of development and another successful year of expansion.”
A spokesperson for The Drum states: “A trend towards integration and convergence was evident this year, as statistics showed 71% listed advertising as one of their disciplines, however, as consumer behaviour continues to revolve more and more around online activity, the majority of the top 100 counted digital as a discipline and listed by 83% of agencies, while 91% of those in the financial table listed branding as a business discipline.”
Rob Bryant concludes: “The Drum’s high ranking of Mobas reaffirms our commitment to be one of the best agencies in the UK – and one with a strong commitment to today’s digital influence in design, and indeed across all of our disciplines.”
CVS has appointed Mobas to create a brand identity for a new arm of its thriving business. CVS is the largest corporate veterinary group in the UK, with 83 vet practices and more than 240 surgeries in the country, along with an online pharmacy Animed Direct (www.animeddirect.co.uk), a veterinary locum agency, Pet Medic Recruitment (www.petmedicrecruitment.com), two pet crematoria and a group of three veterinary laboratories.
This project includes creation of a brand identity and a commercial structure for the brand and subsequent sub-brands. Mobas has created a visual identity and a brand proposition, as well as packaging design, name generation, marketing collateral and website design. Future growth was considered, providing the brand with longevity and a strong identity.
CVS employs more than 2,300 people – with around 545 vets and 1,690 qualified and lay nursing staff. The business primarily looks after small animals, (dogs, cats and other small furries), but also has a growing equine and livestock portfolio.
It was a great gathering in Cambridge to celebrate the 10th anniversary of Mobas, the integrated agency that has become one of the high-ranking names on many media top 10 lists for performance – perfect synchronicity for its anniversary.
The 10-year event party was held at 12a Club Cambridge, where Mobas hosted an eventful evening to celebrate its decade of success and announce its imminent charity campaign.
Never known to shy away from a challenge, Mobas – with the help of its supporters – is primed and focussed for 10 fundraising events over the course of 10 months to raise a whopping £10k for charity. Events will include everything from from firewalking to skydiving to bike riding.
Says Mobas Managing Director Rob Bryant, “We’ve worked incredibly hard over the past 10 years, and we’ve been extremely fortunate to have some of the best people in the business working for us, and for some of the best clients. To celebrate our decade of success, we want to give something back.”
And the celebrations don’t stop here! The year-long activities will culminate in a giving ceremony this December, when all the funds raised will be donated to Mobas’ three chosen charities: Marie Curie Cancer Care, Save the Children and Cambridgeshire’s Wood Green, the Animals Charity.
To find out more about how you can join the Mobas’ 10-year charity campaign and support the three Mobas charities throughout the year, please visit www.mobas.com/10years and join in the fun.
For more information, please click on www.mobas.com/10years.
Leading integrated agency Mobas has strengthened its digital account management team with Jon Wilson appointment
Mobas has created a brand new role – Senior Digital Account Director – to meet the growing demand of its regional, national and global digital clients, including Greene King and Countryside. The highly experienced Jon Wilson has been appointed to the position.
Jon has more than a decade of digital marketing experience for top brands such as Wells & Young’s Brewing Company, EADS Astrium, Bottle Green and JW Ostendorf. Jon will oversee the agency’s digital account managers and is expected to broaden and expand the digital portfolio of Mobas, which is ranked within the Top 100 design agencies, Top 100 Advertising agencies in the UK and the number one agency in the East of England.
Says Mobas Digital Director Peter Chaloner, “With the department continually adding regional, national and global clients to its roster, we felt it vital to add a highly experienced director to the team to oversee and manage our digital accounts. Jon is an excellent addition and we look forward to working in partnership with our clients to deliver communication projects that meet both the strategic and tactical needs of their businesses”.
Adds Jon, “I’m really pleased to be part of a talented team that has the experience and the drive to deliver integrated campaigns for a fantastic portfolio of clients. The opportunity to leverage such a wealth of knowledge and make a real difference to clients’ campaigns is a very exciting prospect”.