Mobas’ first quarter 08 marked by new client acquisition and growth

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Mobas, one of the fastest growing advertising agencies in the region started 2008 on a high note.

The agency has enjoyed a host of new account wins during the first quarter. A raft of new interactive projects have been completed and launched already this year. Equally a number of prestigious design for print projects have also been rolled out.

New work includes the roll-out of new global online advertising for Novotel Hotels France. Mobas created multiple campaigns targeting business-users and leisure-breakers, driving them to the new www.novotel.comwebsite.

Other recent work includes Papworth Hospital with the design and launch of the new main hospital website www.papworthhospital.nhs.uk and also the Papworth Direct website www.papworthdirect.nhs.uk.

In addition Mobas has been appointed by Countryside Properties to design their new development-specific websites and also consult on online marketing activity including PPC advertising.

Offline work includes the design and creation of new product literature and advertising campaigns for Novartis Animal Health.

In March Mobas was appointed by Jagex, a leading online games company based in Cambridge, for brand development work and the design of their new corporate prospectus.

As lead agency for Novotel UK, Mobas has had a busy year! Mobas recently rolled out the new brand in the UK across multiple media including print, outdoor, online and above- and below-the-line advertising. Mobas works with Novotel UK on all creative projects from brand development to new product initiatives. Mobas also works with each of the 30 Novotel UK hotels ensuring brand consistency of both local and national advertising and communication. Recent major projects include the development and launch of Meeting@Novotel, the chain’s innovative new meeting offering; outdoor airport and taxi advertising; and the creative for the above-the-line press campaign currently running in the national press.

Building on our growing reputation for creativity and project delivery with Novotel, Mobas now works on the Accor brand at a corporate level. Mobas also works on the Sofitel and Pullman 5-star brands, raising their awareness within the UK, and selling outbound destinations through e-marketing, direct mail and press advertising. Working across a wide range of brands and sectors, Mobas has developed a strong understanding and reputation in the competitive travel/hospitality market.

Triador Solutions, a commercial and domestic installation specialist, has enjoyed a makeover from Mobas with the launch of their new corporate identity and content-managed website www.triadorsolutions.com

This year Mobas has also refreshed and redesigned all microsites for Barratt Homes East London to reflect the new brand which was launched last year. Work can be seen at www.barratthomes-dalstonsquare.co.uk

Robin Bryant, MD of Mobas, commented “2007 was a year in which Mobas grew immensely, not only in the number of talented individuals that make up the agency, but also in our client base. It proved that Mobas is truly a team that produces the goods, and is more than happy to play with the big boys. We’ve got off to a good start this year with a string of account wins that we can be proud of. We all work incredibly hard and it shows in the product that is delivered to our clients and the results that our clients see. We are all only as good as our last job! Everybody at Mobas is looking forward to the future and continued success”.

Mobas has grown substantially in 2007 and has every plan to continue this growth. Acknowledging that it’s a competitive market, the agency believes that it’s hit a sweet spot with its current blend of individuals and that clients, and prospective clients, recognise this.

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