Robin Bryant

Managing Director

With his roots in creativity, Rob held management roles in numerous London and New York agencies before forming Mobas which he has led to become one of the largest and most respected agencies in the East of England and ranked within the Top 100 UK agencies. His wealth of experience in all aspects of branding, advertising and marketing communications comes from working with household name clients such as Guinness, Molton Brown, Bluewater Shopping Centre, Tesco, Pepsi, KLM Airlines, SAS Airlines and the existing client base of Mobas.

Branding, creative and digital marketing that is based upon fact is Rob’s passion. He believes everything creative should have a reason for being.

Peter Chaloner

Director of Digital

Pete has a passion for serving clients and the digital arena. He provides broader agency leadership as a member of the Mobas board, and plays a lead role in the continuous development of the Mobas digital proposition.  

He started his digital marketing career at the beginning of the dotcom era, where he witnessed the boom and bust. He served as digital marketing manager for WebTop, one of the first natural language search engines backed by Brightstation.

With over 12 years' digital experience Pete helps clients define and implement their digital strategies. He is an analytical marketer passionate about understanding what happened, why, and what can we learn from the experience. He has a deep interest in communications planning and project execution. This ranges from creation and delivery of digital campaigns, through to the planning and implementation of large-scale complex web builds.

Stephen Smith

Financial Director

As well as having a Degree in Economics from the University of Bath, Stephen is an experienced Chartered Accountant, having worked for international practices KPMG and BDO Stoy Hayward.

Stephen has worked in advertising as a Finance Director for over 15 years, and is one of the founding shareholders in Mobas.

James Wheatcroft

Client Services Director

James is a results-driven strategic branding specialist with over 14 years' brand, NPD and marketing experience working with leading global and national brands. He holds a 1st class BSc in Product Design and Engineering, an MA in Branding and Design Strategy and a Post Graduate Diploma in Marketing.

James’ combination of experience in product development, communications and brand management prove a powerful tool for working with clients to develop innovative creative solutions and insightful strategies based on industry tried and tested methodologies. Sector experience includes industries spanning FMCG (Alba, Bush Hinari, Goodmans and JCB), hospitality and leisure (Accor Hotels including Sofitel, Pullman, Novotel, MGallery, Suite Novotel, Grand Mercure, Mercure, ibis, ibis Styles and ibis budget), healthcare (Bupa), life sciences/medical (Toshiba, Perkin Elmer, NextGen Sciences and Genomic Solutions) and a range of professional services clients.

Greg Bryant

Senior Account Director

Greg joined Mobas in 2007 as an Account Manager from a top 5 award winning London agency. He has managed a variety of accounts including Danone, Sky, Proctor & Gamble and Nestlé.

His background and experience in account management has enabled him to form strong relationships with both existing and new clients.

Greg’s account management style and leadership saw him promoted to Account Director in 2010 heading up a team of account managers working on major accounts such as Elanco Animal Health and NHS Blood & Transplant.

Greg’s passion and knowledge of the industry and developments within it enable him to offer new exciting avenues to clients helping them stay ahead of the competition.

Jeannine Wheeler

Director of Public Relations

Jeannine has a truly global outlook, having held PR positions in the US, Russia and the UK. She has worked in the hospitality, academic, small business, professional services and FMCG sectors of the industry. In the UK, she managed PR for some of the country’s most iconic brands, including Tiger Balm, Full Marks, Meltus, Syndol and footcare giant Scholl. She has created award-winning campaigns, including for the Scholl Party Feet ‘It Girl’ PR and digital campaign, which won Runner Up at the OTC Awards. At Mobas, Jeannine is managing pan-European campaigns for a range of pharmaceutical and companion animal care brands.

Mark Easey

Creative Director

In 1994 Mark graduated from Norwich School of Art and Design, having studied graphic design, where a passion for typography and branding was first realised. He continued to gain in-depth knowledge of design for print in his first position as graphic designer within an in-house studio of a printers.

After a period of extensive travel throughout North America, South-East Asia and Australia during 2000-2002, Mark joined Cambridge-based design studio CBA as senior designer. Mark’s branding expertise was developed throughout this period creating a large number of brand identities for independent biotech and Cambridge start-up companies while also working on global brand GE to create European sales, promotion and information collateral.

Mark joined Mobas as Art Director in 2007 and has worked closely on major brands such as Greene King, Accor, National Blood and Toshiba while having the creative freedom to lead pitches for our growing client base. In 2011 Mark’s strength in leadership led to him being appointed Creative Director. His role remains firmly creative and hands-on for Mobas and aims to provide direction both internally for the design team and externally working closely with our clients. He continues his tireless efforts to explore creativity and push boundaries.

Clive Weatherley

Creative Director

A graduate with Double Honours in German, French and Linguistics, Clive taught English in Germany before joining Longman where he promoted their academic textbooks. A total change of scene came with a move into leisure software during the 16-bit boom, when Clive represented a number of companies as PR Manager. Greater client variety was offered by advertising agency MBS where Clive was Copy Head and Account Manager for over 10 years, a dual wordsmith/managerial role which has developed into his position as Creative Director at Mobas.

Alison Meadows

Business Development Director

Alison is a seasoned agency professional with a passion and talent for creating business relationships which unlock and deliver effective results for clients. With a uniquely wholly integrated background, Alison has won and run many multimillion pound UK and International accounts such as Multiyork Furniture, Linx Printing Technologies, ADT Security and Turkey Tourism. Her experience spans strategic planning, advertising and design, brand development, digital and PR.
 
Alison joined Mobas in 2013 from integrated agency Ware Anthony Rust where she rose through the ranks to lead the management team through MBO as Managing Director, a role she held for 7 years.  With over 20 years of agency and business experience Alison’s role at Mobas is to lead the drive for new business, building on 10 years of exceptional organic growth.

Theo Pantazi

Digital Creative Director

Theo joined Mobas in 2004 as Head of Digital Marketing, spearheading our growth in digital marketing and media. His career before Mobas was primarily in the entertainment software industry, mostly working for Sony Computer Entertainment Europe and Sony Psygnosis, where he held various positions and eventually becoming Studio Art Manager. Today, Theo is our Digital Creative Director and oversees all digital creative within Mobas.

Ben Gainey

Head of Development

Ben joined Mobas in February 2012 after working as senior software developer for Edelman in London. He brings an in-depth knowledge of many different kinds of software development including for Web, Mobile, Enterprise and Social Media, and has produced outstanding work for some of the planet's biggest companies including Shell, Diageo, Krispy Kreme, Pearson and Microsoft.

Vikki Kent

Brand and Strategy Director

Since graduating with a BA (Hons) degree in International Marketing Management, Vikki has 12 years' experience working on both the client and agency sides of the industry as well as a diverse range of experience and disciplines gained from working on a wide variety of multi-faceted projects across industry and marketing sectors. Strategy and integrated campaigns are her passion along with a keen interest in all things digital.

Vikki takes pride in her strong client relationships and enjoys working in close involvement with them, developing an in-depth understanding of their requirements and market audience thus ensuring delivery of effective marketing and communications campaigns.

Kim Bithel

Senior Account Manager

A PR and Management graduate, Kim joined Mobas as an Account Manager in September 2009.

With over eight years' agency experience in both consumer and trade markets at an international level, Kim has become an integral part of the ever-growing Accor team and today manages the busy accounts of Accor group wide B2B comms, sales and Mercure brand activity. Her passion for delivering first-class customer service, and positive yet highly driven manner, have helped develop and maintain strong client relationships.

Promoted to Senior Account Manager in March 2012, Kim is currently working towards a CIM Professional Diploma in Marketing which will further develop her project and people management skills, allowing her to be an invaluable team member as Mobas continues to grow. 

Hellena Barnes

PR Account Director

Hellena’s writing, editing, PR and consulting career spans the media spectrum. From BBC Magazines and Reed Business Publishing through to IPC Young Women’s Group, international style titles, business brochures, launch projects and marketing material for national companies and leading brands. Hellena joined Mobas in 2010 to establish the PR arm of the agency. She has driven regional and national PR campaigns, created client magazines, and plays a pivotal role in the truly integrated agency spirit of Mobas. Communication is her forte, energised by an individual writing style and passion for PR that has earned admiration among peers and respect from editors. With a unique ability to cross the boundaries and connect, Hellena modestly says she is simply the voice between those in the know and those who need to know.

Faye Darcy

PR Account Executive

Faye joined Mobas as PR Account Executive in April 2012, and has instantly become a fully-fledged active member of the team working with clients such as Elanco, Peters Elworthy & Moore and Taylor Vinters. Faye graduated in July 2011 having studied Event Management and Marketing. She went on to intern in the PR department at Jimmy Choo's head office in London, where her passion for PR grew immensely. Faye has a strong work ethic, and is always enthusiastic about getting her teeth into new projects. Working alongside the experienced team for major client projects has allowed Faye to really embrace PR, for which she has truly found her vocation. Faye aspires to have a life-long career in PR and, with the creative responsibilities Mobas allows her, this should be a fun adventure.

Jess Trebble

Account Manager

As one of our newer team members, Jess joined Mobas as an Account Manager in February of this year. Jess is a Business Management degree graduate with a strong agency background and a passion for creativity. From Jess’ university experience she has gained knowledge of the ‘textbook’ marketing fundamentals and has acquired invaluable practical experience in the implementation of online and offline marketing solutions from her agency background. She has worked with numerous nationally renowned brands across many sectors, specialising in the new homes market. Jess now manages clients such as Greene King, Carter Jonas, The Cambridge Building Society and Novartis Animal Health. Jess believes that passion is the key and is looking to bring it by the bucket-load to her role at Mobas.

Ofelia Dire

Account Manager

Ofelia joined Mobas in 2004 as Media Manager. She has worked with clients such as Elanco, Novartis and Henry Recruitment, playing a major role in the development and the management of integrated cross-media campaigns.

In 2007 she was promoted to Account Manager, and since then she has been working on clients such as Novotel, Accor Hotels, Novartis, Elanco, Taylor Vinters and Ranier Technology. She is responsible for growing and maintaining sustainable client relationships across digital, branding and design platforms.

Tracy Lamond

Account Manager

Tracy graduated from Birmingham City University in 2009 with a BA (Hons) in Visual Communications: Graphic Design and Advertising. She was subsequently employed in a design and marketing role at an East Anglia-based construction company, where she gained valuable experience creating company literature and managing corporate identity across the group, alongside co-ordination of industry events and exhibitions.

Tracy joined Mobas as Account Executive in 2011, bringing a forward-thinking approach to proactive marketing and an extensive knowledge of design. Tracy works closely with General Managers at Mercure and Novotel hotels throughout the UK, helping to support them and develop the marketing plans, working with them to produce on-brand creative both on- and offline. Her ability to manage multiple projects and drive new hotel business has since developed and grown hotel marketing activity.

Tracy will also play a role in supporting the rest of the Accor Account Team across Accor’s other hotel brands Sofitel, Pullman, ibis, ibis Styles and ibis budget. 

Eleanor Ralph

Account Manager

Eleanor graduated with a BA (Hons) degree in Public Relations and extended her qualifications, specialising in Marketing in her final year, taking modules; marketing communications, business environment, and contemporary brand management. After graduating she studied for a CIM – Professional diploma in Marketing, which she completed in 2011. Eleanor has five years’ experience in marketing, working both client and agency side for FMCG, B2C and B2B clients across different industries. Prior to joining Mobas, Eleanor held the position of Account Manager in a leading East of England Advertising Agency.

Eleanor describes herself as a passionate, hardworking and determined person that likes a challenge; the fast pace of an agency. I enjoy the variety and opportunity that working agency side offers, like working with a range of different clients at any one time.

Sophie Martin

Account Manager

Sophie Joined Mobas as an Account Executive in August 2012 working with clients such as ibis, ibis budget, ibis styles and Novotel. Sophie graduated in July 2012 having studied a BA (Hons) in Advertising and Marketing Management, taking modules such as marketing communications, business analysis and practice and contemporary brand management. She was consequently employed in a marketing role at a Hertfordshire based engineering company, where she gained valued experience creating company literature, alongside co-ordinating events and exhibitions worldwide. Sophie is very enthusiastic about getting involved in the wide range of opportunities that Mobas has to offer to her.

Shelley Braysher

Account Manager

Shelley joined Mobas as an Account Manager in November 2012. With over five years' agency experience working with numerous national brands within the hospitality sector and substantial time spent in hotel operations, she is now part of the Accor Hotels team supporting their hotel brands. She is looking forward to bringing her account management skills and wealth of digital knowledge to the company and its clients. 

Paul Wales

Artwork/Print Manager

Paul has been part of Mobas’s offline design team as Artworker since 2004, priding himself on bringing precision, attention to detail and quality control, delivering a high standard of finish to each and every job. Complementing this, in the past four years Paul has been combining his artworking with the tasks of Print Buyer & Production Manager. His dual role brings a vast wealth of knowledge and confidence within the printing sector to support the Mobas team and to output the high standard of product that all clients desire.

Lee Allison

Creative Artworker

With nine years’ experience in the design arena, Lee came from a print background starting his career as a print assistant with a Xerox concessionaire. He then had a spell with an estate agency network before starting his own design company. Lee moved on to a POS company working in the marketing department on leading brands such as Tesco, L’Oreal and Next. He then spent three years with a full-service design agency, with sole responsibility for all print and front-end web design.

Thomas Stedman

Senior Designer

Tom joined Mobas in 2012 as a Senior Designer. After graduating in Graphic Design at Anglia Ruskin University, he went on to work as a junior designer, gaining valuable experience on a mixture of print media, branding and digital projects. Through his five years at an agency in Suffolk, Tom furthered his expertise working with a vast array of clients from small local businesses to international brands. He enjoys all elements of the creative process from the initial idea stage through to print or publishing online.

Paul Paterson

Senior Designer

Paul started at Mobas in 2008 as a junior designer with four years of creative experience behind him. Since then he has developed massively from working on household brands and alongside the experienced creative team at Mobas. He is now leading the creative process on a range of jobs: meeting with - and presenting to - clients, directing photoshoots and helping to maintain the high standard of creative work that flows through the studio.

Sarah Bryant

Finance Assistant

With a wealth of experience in finance and office management, Sarah perfectly complements the finance deaprtment at Mobas: a key role within the business. In supporting the FD, Sarah helps keep control of the day-to-day account of Mobas, working with clients, suppliers and staff-related accounting and advice.

Katy Abraham

Digital Account Executive

With internships and freelance work at Ogilvy, AMV BBDO and 4th Screen Advertising, Katy has experience managing global brands such as BA, Dove and Ford. After graduating from Bournemouth University with a first class degree in Advertising and Marketing Communications, her first stop was the digital department of a London agency, working for FMCG brands Kraft and McCain. Moving back to Cambridge, she continues to enjoy the challenges of all things digital and joined Mobas in April 2012 as Digital Account Executive. Katy primarily works across the Greene King account and she’s delighted to be part of an ambitious, growing digital team.

Russell Mitchell

Digital Designer

Russell joined Mobas in 2012 as part of the digital team. After graduating in Media Production at Coventry University, Russell went on to work as a junior web designer. He gained various technical and creative experiences working on email campaigns and website updates. He went on to gain further experience at web design agencies in Essex working with small to medium-sized companies which helped him to sharpen his skills as a designer. He likes to be involved in a variety of different elements of web design and has the rare ability to be able to take a design and build it into a fully functioning website in which he has managed the project from start to finish. He has worked with a variety of brands including AA Travel Insurance, Holiday Inn Express, Countryside Properties, Etap and ibis. Russell is keen to continue his development as a web designer and continues to push his designs and knowledge in the field.

Marcin Calka

Senior Developer

Marcin joined Mobas as a Senior Digital Developer in 2010 to strengthen the existing production team. He earned a degree in Information Systems and Software Engineering at Wroclaw University of Technology in 2001 moving directly into programming and web development.

Since that time Marcin has gained an extensive experience working for various media agencies and software companies. Prior to joining Mobas, Marcin worked as an Interactive Web Developer for numerous agencies. Marcin also has experience as a technical and database systems specialist working on data centre and website portal integration for public services.
 
Throughout his entire career, Marcin has been deeply involved with designing and programming of Internal CRM Systems, CMSs, Online Expenses Management systems and many websites. Working closely with clients and the creative team, Marcin has been involved with programming websites for a range of blue chip clients including Greene King, Hungry Horse, Loch Fyne, Accor, Mercure, Countryside Properties, Elanco, Fidavet and The Cambridge Building Society.

Krishan Solanki

Junior Developer

Krishan joined Mobas as a Junior Web Developer, having graduated with a Computer Science degree from Anglia Ruskin University, Cambridge, the same year. He’s looking to continue learning under the guidance of the talented and experienced development team at Mobas: since joining, Krishan has enjoyed developing a stronger knowledge of implementing different coding languages – including PHP, HTML, CSS and JavaScript – together into projects, gaining satisfaction in completing tasks for clients in a more effective and efficient way. 

Steven Knibbs

Developer

Steven joined the Mobas digital team in August 2012, bringing with him 5 years of commercial programming and web development experience. After graduating in Multimedia Technology at University of Huddersfield, Steven came to Cambridge as a Developer for a local digital media agency, working with clients such as Nigella Lawson, eBay and Which. Steven strives to deliver effective digital applications for clients and hopes to add to the high values Mobas set for themselves.

Paul Mabbs

Senior Developer

Paul has been writing websites since 1995, while at university, and commercially since 1999. This was for a number of publishing houses including work for The Economist, The Lancet and various US medical journals, as well as B2B and the charity sector. He also carried out significant work for PR Newswire, building and maintaining their MEDIAgility product.

Paul has specialised in sites that work equally well on PCs, tablets and mobile devices. He’s a strong believer in ‘progressive enhancement’ – building sites that provide full functionality on limited devices but a progressively better experience for devices and browsers with better capabilities. He enjoys finding creative workarounds to problems and proving that something ‘impossible’ can be done.

Yvette Graff

Digital Account Manager

As a first class MSc and BSc graduate and fully qualified Prince2 practitioner, Yvette joins Mobas as a Digital Account Manager. Yvette comes from a strong project management background having managed accounts for a number of high profile clients, including Gressingham Duck, LG and Kettle.

Yvette has worked on a number of digital projects for those in different industries, ranging from FMCG to automotive for clients such as Asda, Nissan, Volvo and Renault. By implementing current technologies and digital marketing strategies she hopes to extend existing brands and push new brands through the online arena.