Pete has a passion for serving clients and the digital arena. He provides broader agency leadership as a member of the Mobas board, and plays a lead role in the continuous development of the Mobas digital proposition.
He started his digital marketing career at the beginning of the dotcom era, where he witnessed the boom and bust. He served as digital marketing manager for WebTop, one of the first natural language search engines backed by Brightstation.
With over 12 years' digital experience Pete helps clients define and implement their digital strategies. He is an analytical marketer passionate about understanding what happened, why, and what can we learn from the experience. He has a deep interest in communications planning and project execution. This ranges from creation and delivery of digital campaigns, through to the planning and implementation of large-scale complex web builds.