Newsletter and magazine creation
Newsletters and magazines can be a truly powerful marketing tool. Whether it’s an email newsletter to keep in touch with customers or a high-quality glossy magazine to promote your brand, we can help you to develop the perfect marketing tool for your needs.
Depending on your customer base, magazines provide a great opportunity to help customers to develop a positive view of the company, promoting brand loyalty and sales. Internal communications can be greatly enhanced with newsletters but, as with any marketing activity, it all depends on the content and its relevance to the audiences, and that includes considering the format.
Even if printing magazines, there are some good e-readers available to ensure that your customers can read the magazine on- or offline as suits them. It’s wise to provide them with an option as many people rely on their tablets and phones to digest information.
Magazines and newsletters obviously need to be visually appealing but the copy is equally as important. What can we say that will make your audience pick up the magazine, turn the page, open the email or click through to your website? It takes careful planning to ensure that it’s relevant and of interest: if not it’s just an annoyance to those you need to appeal to.
Our PR and content team at Mobas employs ex-journalists and editors who don’t just know how to write, but how to create an editorial calendar that will interest and inspire your audiences. Working alongside our colleagues in the creative and design and digital teams at Mobas, we can handle the entire process, from idea to finished product. We’ve seen tremendous success creating e-shots and email newsletters, as well as customer magazines, and would love to discuss your needs with you in more detail.