While our colleagues in Mobas’ digital team ensure that your website is beautifully optimised, we ensure that all other content does the same.
‘Offsite optimisation’ basically applies to any content that does not form part of your website and is where we can help. Offering expertise in SEO and working closely with our in-house digital experts, we can ensure that your content is working as hard as possible, building brand awareness, improving rankings in search engines and attracting visitors from third party websites.
Once the content has been developed it needs to be distributed but it’s also important to establish links, both to and from your website. Backlinks, that link to your website from others, are a great means of boosting your SEO. We will find the sites that offer high-authority and good-quality content that is relevant to your audiences and work with them to establish those all-important backlinks. We can look at working with key bloggers, news sites, high-profile business directories or other websites but it’s important only to link to other websites that provide value to your own customer base.
For any successful website SEO is an ongoing process, not something you can do once and forget about. Fresh content on a website is one of the most important things you can do in terms of continuing a high ranking in Google searches but it’s also important that the keywords being used are up-to-date and reviewed on a regular basis.
These keywords and phrases will be used where feasible in all content, from press releases, case studies and features to infographics, images and videos.