Mobas appoints New Account Manager Jessica Trebble

Jessica joins Mobas as the new Account Manager to support the rapidly expanding agency and manage accounts for leading clients, including The Cambridge Building Society, Greene King and Novartis Animal Health.

A Business Management degree graduate from the University of East Anglia (UEA), Jessica has a strong agency background and will report to Client Development Director, Vikki Kent, to strengthen existing customer relationships.

Says Vikki: “Jessica has joined the Mobas team at an extremely exciting and busy time. We have been impressed with Jessica’s motivation, passion and confidence – and her agency experience means she is already involved with key projects.”

Jessica concludes: “The team atmosphere at Mobas is inspiring. I am keen to explore numerous markets in new industries and hope to bring my clients well-rounded and all-encompassing marketing solutions”.

Cambridge-based agency Mobas leads the way as number one in the Eastern region and ranks 43 nationally in the Design 100 list for 2012

As one of the fastest growing integrated agencies in the East of England, Mobas has achieved national recognition as a Top 100 UK Design Agency. The long-awaited results published this week by The Drum, a formative media publication, places creative agency Mobas high among the industry elite on a national scale and at the very top regionally.

Says Rob Bryant, Managing Director at Mobas: “Number one in the East is fantastic – within the top 50 across the entire country is superb! This is great news and we are incredibly proud of our achievements. The Mobas team is driven, dedicated and dynamic – to gain recognition for our creative energy in this way is a tribute to the entire team”.

The coveted Top 100 UK Design list is compiled from a survey of the most prominent agencies operating in the design sector across the UK. Mobas was among 300 high-calibre agencies chosen to submit entries for scrutiny in the selection process for this prestigious roll call.

Rob Bryant concludes: “We believe that our designs are a reflection of the pride and passion we have for consistently generating fresh, innovative ideas – and fast. Creativity is the lifeblood of Mobas and it’s good to know that The Drum has acknowledged Mobas as a high-level agency that continues to deliver successful and measurable campaigns for the great brands we represent”.

Ben Gainey is appointed Senior Web Developer at Mobas, one of the fastest growing agencies in the East of England

With expertise in delivering for clients such as Krispy Kreme, Shell, West Cornwall Pasty Company, Diageo, and Pearson, Ben Gainey has been appointed by Cambridge-based integrated agency Mobas to develop high quality software and websites for clients.

Ben brings extensive experience to his role within the Mobas agency team, gained as Senior Software Developer at Edelman’s digital media department (Spook Media). Edelman is the world’s largest independently owned brand, PR, marketing and digital media firm.

Peter Chaloner, Mobas Director of Digital, says: “Ben is a welcome asset to the Mobas team. His strong pedigree, agency knowledge, experience and delivery is impressive. Mobas digital is thriving and we look to exceed client expectations by providing the very best talent”.

Ben concludes: “I am looking forward to working in a dynamic new environment and sharing my mobile and social media experience with the Mobas team. This role provides an opportunity for me to face new challenges and work with an exciting agency that is surging forward to create the very best”.

Continuing apace as one of the fastest-growing integrated agencies in the East of England – Mobas has restructured key positions within its digital division.

The strategic moves within the Cambridge-based agency follows a period of rapid growth and continued success that has seen a high number of prestigious client wins for Mobas digital.

Peter Chaloner, formerly Client Services Director for Mobas, now heads the digital department as Director of Digital, responsible for new business, digital strategy, client management and business growth. As a board director Peter will continue to develop Mobas’ digital proposition, keeping a close eye on new technologies and the overall management of the fast-growing team.

Theo Pantazi moves to the new position of Digital Creative Director, combining his extensive track record in the design and vast knowledge of web development to lead the creative concepts and digital design projects for Mobas’ clients.

Martyn Abbott has been appointed Digital Projects Manager to streamline day-to-day operational management across the ten-strong digital team, ensuring all projects are delivered on time, to brief and within budget. Martyn is also responsible for managing one of the agency’s largest digital clients.

Toshiba Medical Systems UK, specialists in diagnostic imaging, has appointed Mobas – one of the fastest-growing integrated agencies in the East of England – as its lead creative agency

The Cambridge-based company has been signed up by Toshiba Medical Systems UK following an intense pitch process. Mobas presented bold new marketing concepts designed to raise awareness of the Toshiba brand within the diagnostic imaging sector. Mobas will now work with Toshiba Medical Systems on brand building and development of brand, and product marketing.

Mobas is poised for an immediate start on campaigns that are designed to elevate awareness of Toshiba Medical Systems UK, building on the brand’s premium position and market strengths. This forms part of a sustained multi-platform campaign plan that will deliver above- and below-the-line marketing and communication directives, utilising the agency’s fully integrated services across brand, design, digital and PR sectors.

A leading specialist in diagnostic imaging equipment, Toshiba Medical Systems provides world-renowned products, solutions and medical innovations to improve the lives of patients, medical professionals and administrators. Toshiba Medical Systems UK presents some of the most powerful and patient-friendly systems available to meet the most demanding clinical challenges with expertise in CT (computerised tomography), MRI (magnetic resonance imaging), X-ray and ultrasound equipment – all working concurrently with strong service-fulfilment and compliant-managed solutions.

Maiko Davison, Marketing Executive, Toshiba Medical Systems UK, says: “Mobas very quickly demonstrated an impressive knowledge of our brand values and an astute understanding of our business objectives. Their concepts were positioned perfectly, bringing fresh thinking to our marketing focus and product offering. We have no doubt that Mobas will deliver innovative, engaging and successful campaigns”.

James Wheatcroft, Brand and Strategy Director for Mobas, says: “Toshiba is an iconic brand and we are thrilled to be selected as the lead creative agency for Toshiba Medical Systems UK. The brand has an exceptional offering, directed by a forward-thinking marketing management, and Mobas has a great understanding of the positioning required”.

Adds James, “We look forward to a long and successful partnership with Toshiba Medical Systems UK, with our team eager to begin delivering the outstanding communication campaigns that will help to grow this incredible brand”.

The appointment by Toshiba Medical Systems UK marks the first new major business win of 2012 for Mobas, a thoroughbred Cambridge-based integrated agency that continues to defy the economic downward trend.

Robin Bryant, Managing Director of Mobas, concludes: “It is a fantastic win for us and presents a huge creative opportunity for the agency. I am proud that Toshiba Medical Systems UK has recognised Mobas as an integrated brand that can deliver on all fronts – brand, design, digital and PR.

“We strive to ensure that our offering is unsurpassed, with a reputation built on long-term successes. We have an integrated business model that is well placed to manage immense commercial progress for our clients; and a passion and commitment that permeates all our work. We can’t wait to get started on delivering the highest quality work to our newest client, Toshiba Medical Systems UK.”

Mobas has produced an eye-catching campaign for Etap hotels to increase brand awareness throughout the UK market.

Core elements of the brief included an adaptation of the group’s global winter campaign in order to promote winter deals across the UK network of hotels and drive website traffic for direct bookings.

This integrated campaign included press advertising featured in the London Metro and Daily Star, together with online banners for third party websites such as Google and National Rail. Social media activity saw themed Facebook and Twitter updates throughout the campaign.

Mobas also created branded ecards, sent to all Accor subscribers and UK hotels.

Click here to view campaign

Cambridge-based integrated agency Mobas recruits Junior Web Developer

Krishan Solanki has been appointed as the new Junior Web Developer within Mobas to support the burgeoning digital team.

A recent graduate in Computer Sciences at Anglia Ruskin University, Krishan will work under the guidance of Senior Web Developer Marcin Calka, and alongside a team of experienced web developers to assist them with everyday activities and client projects.

With a passion for the industry, Krishan says: “I was always aware of Mobas’ attention to detail in projects; this role now gives me the opportunity to learn how to achieve tasks close to perfection. Being in an environment that has such high standards will help broaden my knowledge as a web developer and ensure I produce quality content”.

Marcin concludes: “Krishan is already demonstrating a good theoretic understanding and we look forward to helping him further expand his skills as a web developer”.

As work gets underway on one of the region’s most anticipated property developments, Countryside Properties has assigned integrated agency Mobas to design the digital presence of its high-profile Great Kneighton website

Set to be a vibrant new sustainable garden suburb on the southern edge of the city, the development at Great Kneighton will provide the setting for local homes with community, retail, healthcare, sports, recreation and educational facilities – including a site for a new primary and secondary school and access to 120 acres of parkland.

The Mobas digital team successfully met the strict Countryside Properties brief to embrace the essence of Cambridge living and create an information hub website for this unique and desirable development. Together with a high-spec design that is easy to navigate, the Mobas-built website also enables plans and other relevant legal documents to be downloaded and provides up-to-date information on all aspects of the development and surrounding area for people looking to move to Great Kneighton.

Says Liz Ball at Countryside Properties: “Mobas followed the brief exactly and we are delighted with the result. Their knowledge of the local area and our business contributed greatly to the end result. I look forward to working with them again.”

Great Kneighton is currently being hailed as one of the most sought-after areas in south Cambridge and the Mobas website enables prospective buyers to access the latest information on individual properties, overall developments and the wider community at www.greatkneighton.com

Director of Digital at Mobas, Peter Chaloner, says: “The Mobas digital team has worked in partnership with Countryside Properties for almost four years, successfully developing websites for properties across the UK. However, we are especially proud to be associated with Great Kneighton, situated in our heartland, and to use our knowledge and experience of the local area to create a unique website”.

Cambridge-based integrated agency Mobas has been awarded the brand development project for Greene King’s d’Arry’s brand.

As a premium food-led brand in the Greene King portfolio, d’Arry’s counts credibility, quality of food and the complete dining experience as paramount for its customers.

Stylish dining and sophisticated comfort are core elements of the d’Arry’s brand, and Mobas was briefed to scrutinise its existing brand proposition.
Initial research undertaken by Mobas demonstrated the need to inject a more confident personality, one that better reflects the overall offering and true brand character.

Mobas presented three strong creative design routes for the development of the proposition and has successfully achieved the new d’Arry’s branding, which is contemporary in décor and balanced with a sense of informality, friendliness and personality.

Mobas has also worked on the UK roll-out of the branding across the full suite of in-house POS, marketing collateral and the d’Arry’s brand website.

Cambridge-based company Mobas, one of the fastest growing integrated agencies in the East of England, has been named by the Recommended Agency Register (RAR) as a top 100 agency outside London

Presented by The Drum, the RAR Awards acknowledge service excellence from marketing companies. This year, Mobas has been selected as one of its top 100 agencies outside the M25.

The results are determined by a set of criteria that includes profitability, growth and efficiency, highlighting agencies that are the most efficiently run businesses.

Says RAR Director Diane Young: “We look at the strongest businesses, which is an important consideration for clients who are considering committing their budgets. In order to be considered at all, agencies must be highly rated by their clients and so must be recommended at the time of the survey”.

“We are thrilled to be designated an RAR Top 100 Agency”, says Rob Bryant, managing director of Mobas. “We believe our clients have recognised our commitment to their needs, which includes high levels of service and creative output. We are very pleased that RAR, in conjunction with The Drum, has recognised that Mobas – an integrated brand, design, digital and PR agency – continues to deliver successful and measurable campaigns for the brands we represent”.

The competition this year was fierce, according to RAR, with 749 agencies outside London eligible to be included in the Top 100 survey, a considerable increase on last year.

The Recommended Agency Register states: “Agencies that make the RAR Top 100 are great companies. Already very highly thought of by their clients, they are also extremely good at running their businesses. Both of these attributes are highly sought after by clients looking to work with the best marketing suppliers”.

A new website has been created for the Cambridge-based accountancy firm to offers its clients a fresher, more user-friendly experience

Cambridge-based Chartered Accountancy firm PEM has an excellent and long-established reputation across the region. Now, its new website provides easy and quick access to vital information, while reflecting a modern, dynamic approach to money matters. By creating this new more accessible resource, PEM demonstrates its expert, friendly style of counselling financial strategies for success. Information is now attractively presented alongside vibrant colour themes and imagery, while retaining PEM’s highly recognisable corporate brand.

PEM Marketing Services Manager Vicky Hurst, comments: “PEM strives to offer its clients an excellent experience from beginning to end. The vibrant new website is certainly part of that experience. From potential clients who are thinking of using PEM services to clients who have been with us for years, we believe they all will benefit from PEM’s new, easy-to-use site, which is full of relevant, timely information that will help make their lives easier. With our culture of client focus, this is just what we were striving for”.

Mobas Digital Creative Director Theo Pantazi, comments: “The Mobas digital brief was to create a website that would be easy to use, efficient and comprehensive, while presenting an exciting, fresh new look. We created a site that was simple and easy to use; and that utilised a more vibrant palette of colours; while employing the warm natural colours of the PEM logo into the navigational tools. I think visitors will be delighted with the results”. Visitors can explore the newly revamped PEM website at www.pem.co.uk.

Well done to the ‘Men of Mobas’ who made it through Movember!

It was a record-breaking year – with over 850,000 Mo Bros and Mo Sistas across the globe helping to change the face of men’s health.

Whilst our band of brothers didn’t reach the top 10 nationals, they were in good company and we’re proud of their hirsute pursuits – check out the UK leader board below.

Here’s a massive thanks to all who supported our team!

Men of Mobas
Top row L-R: Paul Paterson, Darren Johnson, Eean Doleman, Marcin Calka.
Bottom row L-R: Theo Pantazi, Paul Wales, Martyn Abbott, Mark Easey.

Newly appointed Account Executive Tracy will work closely with hotel General Managers to co-ordinate marketing activities for the Novotel and Mercure hotel brands throughout the UK.

Birmingham City University graduate with a BA (Hons) in Visual Communications: Graphic Design & Advertising, Tracy will also be responsible for developing marketing plans with hotels, and working with them to produce on-brand creative both on-and offline. Tracy will also play a role in supporting the rest of the Accor Account Team across Accor’s other brands Sofitel, Pullman, Ibis, all seasons and Etap Hotel.

Tracy joins Mobas from a design and marketing role at an East Anglia-based construction company, where she managed and created corporate identity and company literature, alongside the co-ordination of industry events and exhibitions.

Says Tracy, who brings a forward-thinking approach to proactive marketing activities, "This is a great opportunity to work agency-side within a contemporary company, where I believe I can make a big difference. Being involved in large-scale projects, simultaneously, and working within a fast-paced environment is an exciting challenge".

James Wheatcroft, Brand and Strategy Director at Mobas and Head of the Accor team, says, "Tracy will join as the fourth member of the Accor account team at Mobas. Her appointment will mean we work more strategically with hotels, ensuring they deliver effective, on-brand communications".

Cambridge-based integrated agency Mobas is selected by Novotel to communicate greetings across 90 countries.

For the fourth consecutive year, Mobas has achieved the international brief to create a seasonal greetings card design for global hotel group, Novotel Hotels.

The creative challenge was to convey a relevant message that would translate easily and effectively across all online and offline media. The marketing challenge was to make it appropriate for 90 countries, with differing religious and national events, throughout December and January.

Mobas developed a new generation of concepts, which also communicated the group’s commitment to openings for 2012 and evolved the positioning of the Novotel and Suite Novotel brands.

The chosen concept – A magical time of year – has been designed for instant brand recognition with a global message for printed greetings cards and as an online e-card with a link to animation.

This Mobas creative is now being supplied to Novotel management teams across the globe to adapt and adopt as required to reach individual markets.

James Wheatcroft, Brand and Strategy Director for Mobas, concludes: “The Magical time of year message and accompanying visual language is a clear concept that reflects the upscale contemporary feel of the Novotel brand. Concise and relevant is key for global brands right now, and we’re delighted to have worked on the project”.

The alpha males at Cambridge-based integrated agency Mobas get creative with their faces to make money for Movember.

Meet the men of Mobas, ten clean-shaven chaps who are about to grow moustaches to help raise vital funds and awareness for men’s health, specifically prostate cancer and other cancers that affect men.

To support the team, make a donation, or see what kind of mo they will grow, go online and get involved: http://mosista.co/menofmobas

Picture Men of Mobas: Back row L-R: Peter Chaloner, Greg Bryant, Mark Easey, Martyn Abbott, Marcin Calka, Paul Wales. Front row L-R: Theo Pantazi, Paul Paterson, Eean Doleman, Darren Johnson.

Mobas presents a rare insider look at an integrated agency

MD, Robin Bryant, and Director of Strategy and Branding, James Wheatcroft, took to the stage to share insights of agency life with the Chartered Institute of Marketing and provide a unique view of the creative marketing world from ‘the other side of the counter’.

The theme for the evening highlighted how agencies need to change and ever evolve, or die! Content and discussion included all subjects, from trends and future forecasting – scoping the next big thing, to a fascinating flashback of how the agency world has developed in a constantly changing climate – financially, digitally and creatively.

The presentation also took a humorous look at a day in the life of an integrated agency while providing some sound advice on achieving the most from the agency selection process and how best to work with your agency.

The CIM audience was further impressed with Mobas’ refreshing approach when Robin and James went on to share aspects of the ‘Mobas way’ of working with clients as an extension of their marketing teams. Taking agency services to another level, they revealed that some of their account managers have desks permanently in-situ at client offices so they can be on-hand and integrated.

Terry Nicklin, Chairman of the Chartered Institute of Marketing Cambridge Branch, said: “Working in a variety of media, from digital to advertising and branding, puts Cambridge agency Mobas in the perfect position to share its insights into the latest integrated marketing communications.

“This was a rare opportunity to hear the view from the ‘other side’. Robin and James gave us some great insights into industry life and made people think about what they expect from agency relationships.”

Well done The Cambridge Building Society team who worked tirelessly to host a VIP Race Night at Cambridge Rugby Club where £5,000 was raised for three fantastic causes, Papworth Trust, The Alzheimer’s Society and Opportunities Without Limits.

The Mobas team joined the fundraising event and some members really got into the spirit of the evening, especially Mobas MD Rob Bryant, who claimed this Meerkat collection following an exciting round of high bids.

Jeannine Wheeler is appointed Director of PR following the successful growth of PR services

Jeannine Wheeler has worked in public relations for the past 25 years, with positions in the US, Russia and the UK. She has worked in the hospitality, academic, small business and FMCG sectors of the industry. She worked with world-famous Pebble Beach Resorts for 15 years, is the former PR director of The Anglo-American School of Moscow and ran the PR and marketing department of one of Austin, Texas’ busiest home improvement businesses. In the UK, she managed PR for some of the country’s most iconic brands, including Tiger Balm, Full Marks, Meltus, Syndol and footcare giant Scholl.

She is thrilled with her appointment as Director of PR for Mobas PR and is looking forward to not only working with its existing clients – including Vtesse, Loch Fyne, Peters Elworthy & Moore, Taylor Vinters and others – but also helping to grow the business into one of the largest in the region.

Hellena Barnes, Account Director and integral to the creation of the PR arm at Mobas, said: “Jeannine is a welcome and inspired asset to Mobas PR. Her experience, understanding and expertise bring dynamic new direction that will enable us to develop the business and provide a high level of service to clients in all sectors – as our clients continue to grow, we grow. I am hugely proud that we can now offer Cambridge-based PR and media relations at a local, regional, national and international level. This is testament to the promise of a truly integrated agency.”

Mobas acquires Kristian Turner as client base continues to thrive

Award-winning Cambridge graduate, Kristian Turner, has joined Mobas’ growing team of account managers. He has responsibility for key clients within the agency’s broad portfolio, including Greene King and The Cambridge Building Society.

Last year Kristian’s marketing talents were recognised by The Negotiator Magazine when his successful campaigns in the property sector earned him a National Marketing Award. Kristian’s other interests and abilities have also seen him appear on both University Challenge and Countdown.

Kristian brings extensive experience gained in other branding and marketing roles at Chard Robinson Group, NEC and within the EFL industry. He comments: “I’m looking forward to working closely with our clients to develop and enhance their branding and marketing tools in new and dynamic ways. I’ve always admired the way Mobas works – its creativity, innovations and professionalism, so it’s great to be a part of this exciting growing agency”.

Leading Cambridge-based agency, Mobas, is to create a brand and marketing strategy for the Stratford Park new homes development.

Carter Jonas is the sole estate agent representing the Stratford Park project, a prestigious housing development in Milton Keynes. The site, which is in excess of 300 homes, is the product of a collaboration between three property development giants. Barratt Homes, Bellway Homes and David Wilson Homes have joined forces to create Stratford Park.

Mobas has been appointed to create the development brand for use across all media channels and for producing the marketing strategy behind the development. This strategy will be rolled out over four years and will be visible across multiple media channels from digital activity to outdoor and mobile media.

Robin Bryant, Managing Director of Mobas said: “Being appointed by Carter Jonas, one of the UK’s leading estate agents is an honour. The appointment is one that Mobas is very proud of. Creating a brand for a new community is a real responsibility. We are working very closely with Carter Jonas to ensure the right brand message is deployed for this development.”

Zoe Davies, Senior Associate and New Homes Manager for Carter Jonas said: “While the calibre of Mobas’ work was a given, what impressed us was the consultancy’s grasp of the complexity of client relationships when it comes to new homes. From the off, Mobas seemed to understand that new developments need their own identity but that the brands of developers have to be respected too, particularly so at Stratford Park which is a consortium of large volume house builders, all with established and distinct corporate IDs. The MOBAS team are flexible in responding to an evolving brief and smart enough to appreciate that Carter Jonas’s role in new homes marketing is deeper than that of just a sales agent.”

Mobas has won a prestigious contract following a three-way pitch to design the launch website for a new Masters degree in Corporate Law (MCL) – the first law degree to be established at Cambridge since the 19th century.

The degree programme for law postgraduates, and those entering corporate law practices, will compete on an international scale with elite educational institutions such as Harvard and Yale.

Commenting on the project, Sonia Lawrence, Client Development Director for Mobas, said: “The MCL website had to reflect academic excellence. Mobas was able to produce a premium website that is both professional and contemporary while retaining the credibility of Cambridge University”.

Mobas was also responsible for the creation of the MCL brochure, designed for distribution to relevant universities and workplaces, in order to direct traffic to the website for the University’s new graduate law programme which is launching in the 2012-2013 academic year.

Read all about it in the Cambridge Marketing Review

If you’ve ever wondered how Mobas started, what makes it thrive and how it sees the bigger picture then all is revealed in an interview with Robin Bryant, Managing Director, and James Wheatcroft, Director of Brand Strategy.

Click here to read the full feature.

Please click on the thumbnails below to view.

Cambridge Marketing Review, a new professional journal of marketing, celebrates its launch issue this July.

Cambridge Marketing Review is a practitioners’ journal, predominantly directed at marketers in middle to senior management roles to assist them in their efforts to do a better job. The publication aims to promote thoughtful debate through the consideration of contemporary research and ideas, and reflection on accepted practices.

Marketing, as a sector, does not command the respect it deserves. This is illustrated by the limited numbers of marketers on the boards of major companies and the widespread lack of understanding of the crucial importance of marketing. The absence of a high quality marketing journal is both a cause and symptom of this. Cambridge Marketing Review hopes therefore to provide the basis for the future acceptance of marketing as a business fundamental and a respected career option.

Issue one features articles on a wide range of marketing topics. These include brand building the Pixar way, an in-depth profile of Mobas (the brand, digital and design agency), a look at the future impact of digital payment technologies, and a special section on providing real customer value. Featuring thought-provoking content from Laurie Young, Peter Fisk, Malcolm McDonald and Paul Fifield, the first issue of Cambridge Marketing Review sets the tone for the editions to come.

• If you would like to subscribe to Cambridge Marketing Review at a cost of £100 per annum, please contact the publishing editor, Chris Burgess, by emailing chrisb@marketingcollege.com. Discounts are available on multiple subcriptions. A digital edition of the journal will be available later this year. Alumni and delegates of Cambridge Marketing College will receive a physical copy of each issue.
• Cambridge Marketing Review is released quarterly by the publishing arm of Cambridge Marketing College, Cambridge Marketing Press. The College has taught professional qualifications for the last 20 years, and has built a reputation for quality and success.
• Cambridge Marketing College offers a range of qualifications accredited by the CIM, CAM, MRS and CIPR, and has pioneered a range of specialist courses for Agri & Rural Businesses, Arts, B2B, Charities, Pharmaceuticals, Professional Services and Sports Marketers. Flexible study options, high-quality tuition from practising marketing and PR professionals, and consistently high pass rates make Cambridge Marketing College the best place to develop the skills to progress in your career.

Sally Robinson has been appointed as Web Developer to work on the high number of projects now being undertaken by Mobas Digital - a rapidly expanding sector of the agency’s business.

Sally, who has a first class BSc (Hons) Degree in Internet Technology from Anglia Ruskin University, Cambridge, joins a seven-strong team of digital experts at Mobas whose clients include Greene King, Taylor Vinters and Countryside Properties.

With experience in e-commerce sites and Application Programmable Interface (API) integration including Google Analytics, eBay and Amazon, Sally’s role at Mobas will encompass all aspects of development: from building new sites to working with other digital marketing material.

Sally comments: "Web developing at Mobas is an exciting challenge and I’m looking forward to learning new technologies that stretch the boundaries of what the web can do".

James Wheatcroft and Rebecca Burgess from Mobas were spotted rubbing shoulders with the stars at the launch of Accor’s all seasons hotel brand in the UK.

Amanda Holden was promoting the event in London’s Covent Garden. Mobas created all seasons’ first national press campaign to support the launch.

Check out the 2011 Superbrands Annual - available now and featuring detailed case studies on 80 much-loved brands, including two international Mobas clients you might recognise!

TOP THREE:
Engineering giant, Rolls-Royce Group, is the number one brand, up from second last year, while BlackBerry also moves up one position from last year to take second place. Completing the top three is software giant Microsoft, last year’s number one. Eight of the top ten remain the same as in 2010, proving the buoyancy a strong brand provides.

http://www.superbrands.uk.com/

Congratulations to Leanne Galer from Novus Leisure in London who has just got her hands on a gorgeous new iPad courtesy of Mobas.

Leanne, the lucky winner of the onBRAND magazine competition, was presented with her prize by editor Hellena Barnes at Grace, one of the Novus Leisure West End venues, www.novusleisure.com

Leanne said, “Thanks so much Mobas, I loved the magazine and it’s totally great to win the iPad. Now I just have to decide whether to keep the prize for myself or wrap it up for someone special – it’s a seriously good gift though, decisions, decisions”.

Click here to download your copy of onBRAND magazine.

As the country’s leading pub retailer and brewer, it’s reassuring to know that Greene King takes its approach to responsible retailing seriously, which is why the company has chosen Mobas Digital to create its Enjoy Responsibly website.

The Greene King initiative shares practical advice and offers valuable guidance on enjoying alcohol responsibly. Insightful and informative, www.enjoyresponsibly.co.uk also provides a very clever unit calculator.

Greene King states, “We strive to ensure that alcohol produced or sold by us is consumed responsibly. With our base in Suffolk, we serve over 1,800 communities throughout mainland Britain. Our place at the heart of those communities is as important to us as our reputation as responsible retailers”.

Cambridge-based integrated agency launches customer-facing publication

The first edition of onBRAND magazine has received a great response from Mobas clients as it landed on desks across the UK.

With a brief to create an entertaining customer magazine that would build brand awareness and help form stronger brand relationships, Editor of the new title, Hellena Barnes, says: “The launch of onBRAND is an exciting addition to the Mobas communication assets. It enables us to connect with our clients in a uniquely tangible and persuasive way by providing a platform on which to integrate our business network and showcase elements of Mobas’ creative campaigns”.

Created for the company’s eclectic client base, the specialist title is design-led with subtle branding and lively editorial that combines lifestyle features with business reports and in-depth interviews.

Mobas MD, Robin Bryant, concludes: “Mobas is an agency that always presents something different and we wanted to launch a title that could speak volumes about our brand-width. onBRAND is a valuable tool that can demonstrate the extent of our capabilities and the depth of understanding, a magazine that encompasses Mobas’ sectors and areas of expertise. It is a representation of how we do things differently and provides interaction on another level”.

The current issue of onBRAND is now available to download at www.mobas.com or www.mobaspr.com and the next edition will follow in September.

Mobas creates Mann Island website to launch luxury living in Liverpool

Having built what is currently being hailed as one of Liverpool’s most stunning living spaces this century; Countryside Properties has assigned Mobas to design the digital development of its high-profile Mann Island project.

A must-have address, Mann Island is set to become a recognised aspect of the city’s famous skyline. The website created by Mobas works to showcase this landmark location on the waterside, overlooking the Albert Dock, sharing the famous skyline with Mann Island and the Three Graces.

The Mobas digital team brief was to create a website that would replicate the development style in a totally unique, informative and effective way: a desirable destination, built for the future with chic architecture and modern high-spec design.

Sales Director for Countryside Properties, Peter Vella, comments: “Mobas followed the brief exactly and we are delighted with the result. The new Mann Island website is a true reflection of the development; it’s on-brand with modern design, advanced technology and interactive elements. The Mobas digital team has created a great sales tool”.

The website for contemporary living has been created as an extremely functional asset. It enables prospective buyers to receive a vast amount of information regarding the overall development and individual properties. The site offers extensive information including a floor plan for each apartment and surrounding areas. Head of Digital Marketing at Mobas, Theo Pantazi, says: “The site has an excellent content management system (CMS) which allows Countryside Properties control over the plot’s availability status. To see its functionality you can view each side of the buildings in 2D and then select the apartment you would like more information on”.

Click here to visit the Mann Island Website.

Please click on the thumbnails below to view.

Mobas has been busy designing and developing a brand spanking new website for Loch Fyne Restaurants.

The site www.lochfyne-restaurants.com is packed with useful content including recipes, money-off vouchers, restaurant-specific pages with radius postcode search facilities, news, events, an online booking facility, videos and a blog, plus a gift voucher shop launching soon.  

With 43 restaurants across the UK, Loch Fyne is now making a big splash with seafood lovers nationwide looking to ‘surf’ the net!

Please click on the thumbnails below to view.

cheers to that!

Mobas launches www.findaproperpub.co.uk for Greene King in conjunction with a celebration of the Royal Wedding.

During the April and May Bank Holidays the popular Pub Company offered consumers a complimentary drink as a toast to Kate and William. Find a Proper Pub is a handy tool for consumers looking to find their perfect local – whether eating, drinking, booking accommodation or celebrating a Royal Wedding – punters can now search across Greene King’s estate of thousands of venues across the land.

Please click on the thumbnails below to view.

Award-winning Business Editor, Jenny Chapman, talks to the team at Mobas about the rebranding journey of The Cambridge with an in-depth article that explores the branding process from concept to creative, production to public relations.

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Mark Easey has been promoted to the position of Creative Director, working alongside established director, Clive Weatherley, to take complete control of the Creative Department at Mobas.

This combination of talents looks set to drive an even faster flow of creativity and inspired ideas though the Mobas integrated agency in order to meet burgeoning clients’ requirements.

Both Mark and Clive have exceptional skill sets that combine to intensify a uniquely creative energy for all aspects of the Mobas service lines, from branding and PR to design and digital.

Rob Bryant, Managing Director at Mobas, said: “As Mobas continues to grow and evolve this will strengthen the creative output, which is core to our business and key to our clients’ success. Creativity must flow through every aspect of what we do”.

Mobas has designed and created a totally new concept for Novotel weddings, which appears on page six of Design Week. Set to launch in the UK this month, the new brand will also be adopted by Novotel Global Marketing to provide a global creative platform for weddings for Novotel marketing departments in over 60 countries.

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Integrated brand, design, digital and PR agency Mobas heralds a brand evolution for The Cambridge at a pivotal time in the Society’s history

Spring 2011 sees the unveiling of The Cambridge for the future following a significant rebranding journey undertaken by Mobas to drive the traditional brand forward and strengthen its position in a fierce financial landscape.

Early stages of the new brand identity demanded extensive market research, forward-thinking creative concepts and the involvement of existing members. Anonymous focus group events were held in order to gain valuable insight and ensure that The Cambridge could truly deliver what people really want and that Mobas could communicate the culture change and drive the message home.

The outcome was overwhelming and has been integral to the shaping of the business strategy and rebranding process. Customers called for a confident fresh look: something vibrant that reflects optimism and a positive approach, far friendlier than a faceless bank, yet still with all the relevant products essential to local communities. Mobas set to work on a radical rebrand by embracing the research and encompassing a complete marketing mix from creative concept to public relations.

Mark Smitheringale, Head of Sales and Marketing at The Cambridge Building Society said: “The rebrand is already proving to be a great success, with positive feedback from staff and customers of The Cambridge. The new vibrant logo reflects the future of the Society and our vision to move forward and become far more visible in the local area. Mobas took our brief and created a concept that will communicate this vision and give us the prominence that we need to expand our business, whilst continuing to satisfy the needs of our existing customers. We foresee that the new brand will go from strength to strength and will help to open up exciting new opportunities for The Cambridge”.

Commenting on the project, Sonia Lawrence, Client Development Director for Mobas, said: “We started in June last year, with a series of workshops to analyse the marketplace and set the brand strategy for The Cambridge – at that point in time we had no idea what the final brand identity would look like. We’re delighted with the vibrant, professional and welcoming new look. Needless to say, the positive and collaborative relationship with the teams at The Cambridge has made the entire process a pleasure”.

The launch to celebrate the bold new rebrand saw a ‘live reveal’ in the centre of Cambridge where key business leaders, members of the press, the Mayor and High Sherriff all witnessed the unveiling of The Cambridge for the future. It was a night to remember and Hellena Barnes, Head of PR at Mobas, who worked alongside the Marketing Team at The Cambridge to help coordinate the launch event at Emmanuel College, said: “A live unveiling in the heart of the city was indeed thrilling; there was a real sense of anticipation and the evening was a phenomenal success. These are exciting times for The Cambridge and we are truly honoured to be part of their journey”.

Mobas welcomes two new recruits at one of the fastest growing integrated creative agencies in the Cambridgeshire region

Darren Johnson has been appointed as a designer in a permanent position having worked for the agency on a freelance basis since 2009. His role will be to continue to develop the agency’s artwork and creative designs for print. Darren, who originally trained as a technical illustrator, began his career working in the healthcare and educational sectors illustrating promotional material and examination papers. He moved into the design and artwork sector in 2000 and has been an established designer for 15 years. Darren comments, “I’m looking forward to working for a fast-paced, highly respected design agency with a broad client base working on a variety of projects. I will be pushing the boundaries of my design skills whilst maintaining a high level of creativity and accuracy”.

Leo Davie has been appointed as Account Executive at Mobas working with the team on the Greene King and Novartis accounts, as well as liaising with clients and briefing studio work. Leo recently moved to Cambridge from Leeds where he worked for a digital agency as a copywriter and marketing executive. He has five years’ SEO experience and has dealt with a range of clients ranging from local businesses through to international companies. Leo says, “Working as a Mobas account executive is a challenge I will relish. Whilst I’m used to working in an agency, I’ve come from the digital environment and so I’m looking forward to working on all types of branding and print media, managing my clients’ needs and seeing projects through to completion. Having seen the calibre of Mobas’ clients, it’s an opportunity that’s too good to miss; working with household names is something that appeals immensely”.

Cambridge-based company Mobas, one of the fastest growing integrated agencies in the East of England, has been announced as a finalist in two categories for the Recommended Agency Register (RAR) Awards

The RAR Awards, which acknowledges service excellence from marketing companies based on the feedback from their clients, has selected Mobas as finalists within the Best in Professionalism (up to 30 staff) and the Best in Print Production (up to 30 staff) categories for this national accolade.

Mobas excelled under the RAR scrutiny that identified suppliers who shone the brightest in the eyes of their clients over the last 12 months. Almost 5000 ratings were made by brand owners and marketing professionals keen to recognise marketing suppliers and only top scoring companies are identified as finalists.

The winners will be announced at an awards presentation ceremony at the Marriot Kensington on 31 March where Paul Lawton, chief executive of TalkTalk Business, is to be the key speaker.

Mobas announces new recruit at one of the fastest growing integrated agencies in the Cambridgeshire region

Mobas welcomes the newest addition to the Mobas PR team, Suzie Young. Appointed as PR Account Executive, she strengthens the company’s position in Cambridge for PR. Suzie’s expertise will be utilised in all aspects of PR and across the client portfolio. Formerly an Account Manager at Honey PR and prior to this an Account Manager in technical sales at Eurotech, she is ideally suited to the role.

Hellena Barnes, Head of PR for Mobas, said: “It’s been just over a year since we launched the PR arm and the expansion rate has been exceptional. Mobas PR already looks after important Cambridge clients, such as TuckerGardner and Peters Elworthy & Moore. The experience Suzie brings will be invaluable to the team and to our clients”.

Suzie added: “I like to think I have a lateral approach and working with an integrated agency like Mobas genuinely allows me to work creatively. Even ideas that aren’t strictly ‘PR’ are worth expressing here. I’ve been made to feel really welcome and it’s great to be part of a large professional team”.

At a time when the general perception is that banks are unwilling to lend, it is refreshing to find out that a local building society is proving everyone wrong with a mortgage offer for ‘wherever you are on the property ladder’.

The Cambridge Building Society has just completed a six-week mortgage sale campaign during which it sold more than £30 million worth of mortgages to homebuyers in and around the region.

The campaign, created by integrated agency Mobas, was designed with the double objective of driving sales and bringing about a more personable profile for Cambridge Building Society thanks to a fluffy, blue character: Mr Tick.

“We were appointed by Cambridge Building Society following a business pitch in April 2010 and immediately started work on a spring mortgage sale campaign introducing Mr Tick, which went live in May”, said Mobas Client Development Director Sonia Lawrence. “This first campaign went very well. It reached its sales target and changed the society’s image in people’s minds. It gave Cambridge Building Society a more approachable and endearing persona, placing it at the heart of the community while signalling to the borrowers that they are making the right choice – ticking the right box.

“The autumn campaign used the momentum created by the spring campaign and expanded the Mr Tick concept to a whole group of characters impersonating a range of products for homebuyers at different levels of the property ladder.”

Mr Tick and friends appeared on window graphics, posters and leaflets in all the society’s branches and on branded Smart cars. Ads were placed throughout the city and in the surrounding villages, on TV screens inside Park&Ride buses and on the King’s Cross to King’s Lynn train line. Mobas also helped develop the sponsorship of Star Radio’s Star Money programme.

Mark Smitheringale, Head of Sales & Marketing at the Cambridge Building Society, commented: “This campaign was a real success, with Cambridge Building Society’s mortgage sales reaching more than £34 million over the six-week period – 114% of our target.

“What worked particularly well was Mobas’s use of a broad range of media to reach a wider audience and direct them to The Cambridge, thereby allowing us to deliver our exciting range of mortgage products, personal underwriting criteria and first-class customer service.

“And the Mr Tick concept was particularly successful – so much so that we used the mascot for a series of stunts around Cambridge”.

Peters Elworthy & Moore launches a powerful media campaign to celebrate 135 years as one of the leading independent firms of accountants in Cambridge.

Individuals and businesses in East Anglia have been benefiting from PEM’s expert audit, accountancy, taxation and business advisory services, as well as helping private clients, since 1875 – but many have kept this secret close to their chests.

As research has revealed, PEM hasn’t been seen to be blowing its own trumpet about its successes and those of the clients it has helped. Recently however, the firm decided to reveal its ‘superpowers’ to the region via a high profile advertising campaign.

The ‘superpowers’ adverts were rolled out in the press reaching maximum impact at one of the city’s most prominent positions with a giant 96-sheet billboard poster on Hills Road Bridge in Cambridge.

The compelling campaign and proactive PR drive, undertaken by integrated Cambridge-based agency Mobas, outlines PEM’s ability to offer the skills and expertise of a large national firm but without the big firm price tag.

Paul Chapman, Managing Partner at PEM, said: “We have a powerful force of expertise, experience and history behind us, which can empower our clients in this uncertain climate with the knowledge, tools and support to grow their business and personal financial strategies.”

The concept is based on people power: having a strong accountancy firm behind you can provide crucial business muscle during recessionary times. Although a little tongue-in-cheek (accountancy is not generally viewed to be an exhilarating exercise), this campaign certainly demonstrates the power behind PEM’s specialist teams and how this power can bring value to their clients. When margins are tight and budgets cut, timely and cost effective advice from experienced and knowledgeable teams who really understand your business and the local economy can make all the difference.

Head of Marketing at PEM Pippa Corbett added: “Our powerful teams of business advisers have extensive knowledge in both the compliance areas of accountancy and taxation, as well as in business planning, corporate finance, wealth management, recovery, IT support and we have bureaux such as Virtual Finance Office and payroll."

“There is really no need to look further afield when a powerful force is right here on your doorstep. Individuals and businesses alike should therefore not hesitate to challenge us with their specific requirements, as we have plenty of superpowers in store to surprise them and exceed their expectations!”

Mobas, the Cambridge-based creative agency, has strengthened its digital design team with the appointment of specialist Web Developer Shayan Mohieddin

Shayan joins a strong development team at Mobas and his injection of fresh ideas will be deployed across a wealth of new business won over the past few months, including major accounts with Cambridge Building Society, Countryside Properties and TuckerGardner.

Prior to joining Mobas, Shayan held the position of Web Developer at Golley Slater, where he was responsible for programming complete web solutions. With a focus on both bespoke back-end functionality and integration with third-party sites and services, Shayan has worked with clients such as Reed Specialist Recruitment, TK Maxx, Center Parcs and English National Opera.

Theo Pantazi, Head of Digital Marketing at Mobas, said: “Shayan’s strengths lie in his extensive experience as a programmer, database designer and technical consultant, allowing him to effectively plan and develop high complexity projects for our clients. He will be a great asset to the Mobas digital marketing team”.

Mobas, one of the fastest growing integrated agencies in the Cambridgeshire region, is meeting market demands by strengthening its position in media

At a decisive time when many companies are considering cutbacks, Mobas is expanding its integrated capabilities and brand offering with a new account management appointment. The injection of new talent will add weight to the already successful team, which works on brands including Accor Hospitality, Countryside Properties, NHS Blood and Transplant, Novartis Animal Health and Greene King.

Rebecca Burgess has been appointed Account Executive at Mobas. Whilst studying for an MSc in Marketing at Manchester Business School, Rebecca worked in a voluntary role as Junior Marketing Assistant and Researcher at The Savvy Partnership, a successful Manchester-based marketing consultancy. Rebecca commented: “It’s very exciting to start my career in a growing company with such an interesting and expanding client base – I am looking forward to the challenge of getting to grips with an exciting range of clients and working on multiple projects”.

Client Director Peter Chaloner added: “With Rebecca’s broad understanding of marketing and design, she will be sure to play an integral part in our future growth strategy strengthening the client service team.”

When the Children’s Integrated Playschemes (CHIPS) charity needed a website for free, it called upon the web wizards at Mobas to wave their magic wand.

Created for youngsters aged three to 19 with additional needs, CHIPS offers crucial support to over 200 families in East Herts and Broxbourne by providing play and social opportunities for children and their siblings. CHIPS has come a long way since its launch as a pilot project in 1994, when it was developed by a group of parents working together with far-sighted social workers, which is why the charity’s Chair, Matt Cooper, contacted Mobas, the Cambridge-based integrated agency.  Matt said: “Mobas helped us to realise our full online potential, opening our eyes to what we can offer now and in the years to come. We look forward to a long and bright future with our online presence in the safe hands of Mobas”.

Matt Cooper continues: “I approached Mobas as I felt that the charity had reached the point in its growth where it needed a strong website to support activities and fundraising. From my initial meeting right through to completion, it was clear that Mobas had a real passion for their work, and were extremely proactive in helping us develop plans for the website. Within weeks, the website had gone from specification to working concept, and soon after that we were uploading content!

“The system used to drive the website is superb – it allows us to completely manage all of the content while maintaining a professional and exciting looking website through the templates that were developed for us. For a fast-moving charity, it is important that we can make instant changes to the site, from using it to have rolling and constantly updating fundraising totals, through to sending out emergency information when the schemes are in operation such as adverse weather notifications. All of this simply would not be practical if we had to contact the designer every time content needed changing.

“Overall Mobas has been incredible; the skill and level of service has far exceeded any expectations we could have even dreamed of. Not only has Mobas helped us realise our vision for our website, but even helped us discover new ways that we can support the parents, carers and children through the internet. The help that Mobas offered did not stop at the website alone, they have helped us in so many other ways too: they offered us priceless branding advice and a very special relationship that we value above all”.

Mobas, one of the fastest growing integrated agencies in the Cambridgeshire region, is meeting market demands by strengthening its position in PR, media and design

At a decisive time when many companies are considering cutbacks, Mobas is expanding its integrated capabilities and brand offering with three key appointments in just one month. The injection of new talent will add weight to the already successful team, which works on brands including Accor Hospitality, Countryside Properties, NHS Blood and Transplant, Novartis Animal Health and Greene King.

A tour de force for the Mobas PR team is Valérie Amar-Matthews, appointed as PR Senior Account Manager to handle all aspects of PR. Valérie comes from the Central Office of Information - the UK Government’s marketing and communications department - where she was an Account Manager at the regional East of England office. Prior to this, Valérie was an Account Manager at Myriad PR where she managed accounts and public affairs campaigns for Durex and worked with global PR teams for Group Scholl and SSL international corporate accounts.

Hellena Barnes, Head of PR for Mobas, said: “It’s been less than a year since we launched the PR arm and the expansion rate has been exceptional:  Mobas PR already looks after important Cambridge clients, such as TuckerGardner and PEM, working alongside national brands such as Accor Hospitality. We welcome Valérie with open arms – she is a true professional with PR at her heart and a finely tuned instinct to create campaign ideas and drive them forward. Her experience will be invaluable to the team and to our clients”.

Valérie added: “Having worked on well-established accounts within well-established teams since I started my PR career, this came as a fantastic opportunity to join at an early stage, when the business is already very successful yet the growth potential is tremendous”.

New to the Mobas Creative Studio is Junior Designer Laurence Abbott, fresh from Anglia Ruskin University Cambridge with a First in Graphic Design. Laurence said: “I am truly grateful for the opportunity to join Mobas. I have a love for editorial and type designing and hope to apply them accordingly in a commercial environment. Working for a company that designs as I want to design is very exciting, so I’m looking forward to a fast-paced future of creative challenges”.

Rebecca Burgess has been appointed Account Executive at Mobas. Whilst studying for an MSc in Marketing at Manchester Business School, Rebecca worked in a voluntary role as Junior Marketing Assistant and Researcher at The Savvy Partnership, a successful Manchester-based marketing consultancy. Rebecca commented: “It’s very exciting to start my career in a growing company with such an interesting and expanding client base – I am looking forward to the challenge of getting to grips with an exciting range of clients and working on multiple projects”.

Based in Stapleford, Cambridgeshire, Mobas is one of the fastest growing brand, design and digital agencies in the region. The company’s decision to create Mobas PR has been a natural progression to expand its brand-width and offer a fully integrated marketing service.

Headed by Hellena Barnes, with almost two decades’ experience in media communications, the Mobas PR team undertakes project PR as well as retained PR across various sectors for regional clients such as TuckerGardner, Nitritex and Taylor Vinters, alongside recent assignments for international names such as Accor Hospitality.

Hellena said: “An undeniable asset for Mobas PR is that it also integrates seamlessly with the Mobas marketing, digital, design, creative and branding teams to maximise the impact of client campaigns. This invariably gives Mobas’ clients the competitive edge and enables us to communicate with a wider audience”.

Leading Cambridge-based brand, design and digital agency, Mobas, has secured a significant four-year contract with Cambridge Building Society.

The successful outcome for Mobas was the result of a month-long, three-stage pitch process, which saw four top agencies contending to present creative concepts and strategies to the board of directors.

Mobas will now take responsibility for all lead creative direction and day-to-day activity whilst working closely with the existing marketing team to progress the Cambridge Building Society brand.

Mobas’ first campaign for Cambridge Building Society, The May Mortgage Sale, has introduced a bolder, more confident design for the brand and utilised new channels such as the Mortgage Lounge Roadshow, alongside the more traditional means of communication. It certainly seems to be working well, as mortgage enquiries have tripled since it began.

The Cambridge Building Society is an independent, local, mutual society established since 1850. With branches in Cambridge, Ely, Newmarket, Soham and St Ives, plus a further 11 outlets in surrounding villages, its strong local focus provides mortgage and savings products throughout the region.

Carole Charter, Marketing Manager at the Cambridge Building Society, comments, “We were delighted with Mobas’ response to our briefs and hugely impressed with their creative depth, experience and the speed with which they were able to gain a solid understanding of our business and market sector. The Society has some exciting projects coming up throughout the year and we’re looking forward to working closely with the team at Mobas”.

Peter Chaloner, Client Services Director for Mobas, said: “We are absolutely thrilled to be appointed by Cambridge Building Society. It was encouraging to hear that the strategy and creative we presented during our pitch was completely relevant and in line with their future plans”.

Mobas, one of the fastest growing brand, design and digital agencies in the East of England, has been appointed by independent estate agent, TuckerGardner, to relocate its position and mark 21 years in the property sales and letting business.

The brand evolution, which encompasses a complete marketing mix from creative concept to public relations, sees the launch of a bold advertising campaign featuring some of Cambridgeshire’s most famous landmarks. This is currently being rolled out in the press, but will reach maximum impact at two of the city’s most prominent positions as giant 48-sheet billboard posters, to be unveiled this summer and thought to be a first for Cambridge.

One poster features King’s College with a ‘For Sale’ sign, carrying the slogan Unimaginable, but if King’s were ever sold, we’d like to think they’d use us. Likewise with Ely Cathedral and The Fitzwilliam Museum, implying that should these iconic buildings ever be available on the market, perhaps the vendors would engage the services of Cambridge’s local estate agent TuckerGardner.

Robin Bryant, Managing Director of Mobas, said: "Mobas is really pleased to have the opportunity to work with one of the leading estate agents in East Anglia, an estate agent that isn’t afraid to push the boundaries of the property market. Evolving the TuckerGardner brand and working with the team to utilise a full marketing mix has been an exciting and hugely rewarding project. We believe that the campaign, which is being deployed across Cambridgeshire, will serve the TuckerGardner ethos perfectly today and for the future, in what is an ever-changing sector. The beauty of this creative campaign is that it has been achieved by listening to the general public’s views and opinions, not only of TuckerGardner, but of estate agents in general."

Mobas, one of the region’s fastest growing brand, design and digital agencies, based in Stapleford, Cambridgeshire, continues its steady growth rate with the appointment of Senior Account Manager, Sonia Lawrence, and PR & Account Executive, Martyn Abbott.

Sonia has been charged with servicing and growing one of the agency’s long-standing leisure clients along with optimising a new financial services account. Sonia brings with her a blend of strategic, commercial and creative expertise from previous Client Director positions at London agencies Design Bridge (Branding) and Dunnhumby (Consumer Insight), and is excited to be putting this experience to good use for her new clients through the integrated approach offered by Mobas. Sonia’s previous clients include Muller, Unilever, Tate & Lyle and Irish Distillers.

Martyn’s role will see him working closely with both the Client Services Team and the Public Relations department on key accounts and campaigns. With a solid background in communications agencies specialising in the software and video games industries covering the UK and Europe, Martyn looks set to bring a new PR management and digital dimension to Mobas.

Cambridge agency appoints Lisa Fisher

Mobas, the brand, design and digital agency in Stapleford, has strengthened its position as one of the fastest growing integrated agencies in the East of England with the appointment of talented designer Lisa Fisher.

Having relocated from Cheshire, Lisa joins the expanding creative team at Mobas from the award-winning Holidaybreak PLC, where she delivered branding, direct marketing, press advertising and exhibition designs for Eurocamp and Keycamp.

Lisa’s previous experience includes work at RedC Marketing with clients such as Bupa, Safeguard and Freemans. Lisa was also responsible for the re-branding of specialist communications company Ten Alps Publishing in Manchester, prior to its purchase by Bob Geldof.

A graphic design graduate from Newi in Wrexham, Lisa’s role at Mobas will capitalise on her artistic ability as she works closely with the marketing team to develop new creative concepts and designs for the company’s growing client base. Lisa said: "I am really looking forward to working on exciting projects at Mobas and to bringing some new design skills to the table".

Leading Cambridge agency is appointed for 2010 brand evolution

Nitritex, the global providers of consumable cleanroom products, has realigned its identity and marketing position with brand specialists Mobas.

The brand evolution, which encompasses a complete marketing mix from creative concept through to PR, is set to communicate key messages to an international end-user audience in a highly technical, regulated and specialist target market.

Established in 1996, Nitritex has been building an unsurpassed reputation within the life sciences, micro-electronics and healthcare sectors. With brands recognised in global markets, the Suffolk-based company now has operations in North America, Asia and the Caribbean, servicing over 500 key customers worldwide with over 100 cleanroom products used throughout 40 countries and annual sales of £8 million. Roland Sore, Special Project Manager for Nitritex commented: “We are committed to delivering innovative solutions that consistently meet the most demanding criteria and user requirements across controlled and critical environments. Therefore, we work with companies that share our vision. Mobas is a superb brand fit: dynamic and forward thinking, a company that shares our ethos for excellent customer service and building long-term relationships for long-term success. We chose Mobas because of its extensive brand knowledge and ability to deal with all aspects of our marketing requirements, from brand evolution through to PR”.

Sarah Burling, Account Manager at Mobas, said: “Nitritex is in the perfect position to evolve and it’s an exciting time to be working with the Nitritex team in growing what is and will continue to be a successful product offering. The evolved Nitritex brand is bold and confident and I am certain that through use of the correct marketing mix, Nitritex will be able to target the end-user in a leading and powerful manner”.

www.nitritex.com

Cambridge-based advertising agency appoints Kim Bithel

As one of the fastest growing agencies in the East of England, Mobas has continued steady growth with the latest appointment to its Client Services Team.

Public Relations graduate, Kim Bithel, joins the expanding Cambridgeshire company as Account Manager with the primary role of assisting in the development and management of one of the agency’s largest leisure accounts. Kim’s pivotal position will also encompass branding, design and interactive platforms.

Peter Chaloner, Client Services Director, comments: “Kim’s broad understanding of marketing, together with her astute experience in the leisure sector, will be invaluable to Mobas as we enter out next stage of growth.”

Kim brings a wealth of knowledge in both consumer and trade markets, having held account management positions at Toolbox Marketing and Ware Anthony Rust. With copywriting, project management, digital marketing and media buying assets under her belt, Kim has moved swiftly and successfully into marketing management and strategic development.

Cambridge agency clinches pan-European account

Following last year's global advertising success, Novotel has once again turned to the talents of Mobas for its second major pan-European online banner campaign.

Leading Cambridge based agency Mobas has conceived, created and managed a web banner campaign aimed at generating more room-nights for Novotel throughout Europe.

Individually tailored to particular destinations with a focus on the family, leisure and business markets, Mobas took on the creative challenge to ensure each banner is appealing and understandable to a pan-European audience and directed the roll-out across seven languages culminating in around 300 bespoke banners.

The family and leisure banners appear on leading European travel sites including; Viamichelin, Time Out, Easy Voyages, Trip Advisor, Adconion, Elle and France 24. Mobas has also created banners with a strong B2B focus for sites such as Linked in.

James Wheatcroft, Account Director at Mobas, said "Online advertising is proving a vital part of the marketing mix for all global brands. Mobas' creative and interactive expertise ensures that the right message is communicated to the right audience – leading to impressive click-through rates and conversions into bookings."

Novotel has 71,456 rooms within 393 hotels located in international destinations across 59 countries. Novotel Global Marketing Communication Manager, Caroline Llopis, said: "It's a real pleasure to work with Mobas. They have the capacity to understand instantly the brand’s brief – and more. They can interpret the client's unspoken thoughts and their first presentations hit the mark: modern, fitting the requirements, suited to individual hotels – and very fast. They always surprise me! And with Novotel, an international brand, it's really interesting to work with an English agency for a truly global vision."

Continuing a long-standing relationship, Mobas, the Cambridge-based animal health marketing agency, has been appointed by Janssen Animal Health to create the worldwide platform branding and campaigns for Fidavet, a new range of over-the-counter products from Janssen Animal Health.

The Fidavet range currently comprises two new products: Perloquan®, a natural remedy to help ease joint pain in dogs; and Cavalesse® , a natural product used to give horses a healthy skin when out to grass during the summer months. The overall look created by Mobas allows Fidavet to be a stand-alone brand with an instantly recognisable look. The new branding has been rolled out across several media channels including national press, printed client and vet materials, mailers and promotion for the launch conventions as well as design and production of an exhibition stand and the supporting material.

"We are delighted to be involved with such an important and prominent campaign for Janssen Animal Health," said Greg Bryant, Account Manager for Janssen Animal Health at Mobas. “We feel we have a great understanding of the client and the positioning they require for their products and, as such, feel we have delivered another fantastic campaign to elevate the new products."

About Mobas

Mobas is an integrated communications agency based close to Cambridge and founded in 2003. Core services are advertising, design, media planning/buying, strategy and digital marketing.

As well as Janssen Animal Health, Mobas’ national and international clients include Accor Group, Barratt Homes, Countryside Properties, Durex, Jagex, Novartis, Novotel, Rosetta Stone, Scholl, Thinc Group, National Blood Service and Hitachi. Local clients include Ranier Technology, Life Fitness, Cambridge University Press, Care UK, Papworth Hospital, Virbac, Orthomimetics, Knowledge Solutions, Signify and Taylor Vinters. On a revenue and client-count basis, Mobas is one of the fastest growing agencies in the East of England. For more information on Mobas visit www.mobas.com

For further information contact Greg Bryant (greg.bryant@mobas.com) or call 01763 261385.

Mobas, the Cambridge-based advertising agency, has bolstered its account handling team with the appointment of Sarah Burling as Account Executive.

Sarah joins the client services team where her core focus will be on growing and maintaining sustainable client relationships across interactive, branding and design platforms. The appointment comes after 2008 saw the agency win a host of new interactive projects for major clients including Novotel and Accor Hotels and a major UK brewing company.

Sarah has a strong interactive and online background and, prior to joining Mobas, was an Account Executive at Golley Slater, formerly known as Green Cathedral. Her responsibilities included account support for a number of digital marketing and web, design & build accounts, project managing campaigns through the production and design studio, ensuring they were produced to specification, on time and on budget.

Peter Chaloner, Client Services Director at Mobas, said: "Sarah is a welcome asset to the Mobas team. With her customer-focused approach and raft of online experience, I am confident that she will bring to the role fresh ideas combined with her knowledge and experience of working in a fast-paced agency environment. I look forward to seeing her develop alongside the company’s growth, particularly in the online arena".

International relocation and moving specialist Interdean has recently launched its new website interdean.com, designed by Cambridge-based advertising agency Mobas.

Mobas has designed and developed the sophisticated multi-lingual content-managed website. The site will be rolled out globally during 2009 with its first incarnation launched in the UK at the beginning of January this year.

The new site is simple and easy to use, allowing visitors to quickly find the information they want within a few clicks.

The CMS-managed website enjoys features such as full administration control and the ability to add, edit and delete pages and categories throughout the site, secure login area for customers and intelligent search.

"We are delighted with our new website,” commented Mike Brazier, Marketing Manager at Interdean. “The site's CMS platform gives us full control of all content. It is totally scalable and Mobas has exceeded our expectations in every way."

The new website can be seen at www.interdean.com

For more information on this project please contact Peter Chaloner, Client Services Director at Mobas, on 01763 261385.

About Mobas:

Mobas is an integrated communications agency based close to Cambridge and founded in 2003. Core services are advertising, design, media planning/buying, strategy and digital marketing.

National and international clients include Accor Group, Barratt Homes, Countryside Properties, Durex, Jagex, Novartis, Novotel, Rosetta Stone, Scholl, Thinc Group, National Blood Service and Hitachi. Local clients include Ranier Technology, Life Fitness, Cambridge University Press, Care UK, Papworth Hospital, Virbac, Orthomimetics and Knowledge Solutions, Signify and Taylor Vinters. On a revenue and client-count basis, Mobas is one of the fastest growing agencies in the East of England.

About Interdean

Interdean provides world-class international relocation services to a customer base of blue-chip clients and their employees on a global basis. Established in 34 countries with 46 offices throughout Europe, Interdean’s dedicated team of professionals provide a highly personalised service, managing every aspect of the relocation process.

A continued focus on FIDI-FAIM and ISO 9001:2000 accreditations ensures that Interdean lives up to its promise of providing comprehensive, quality assured relocation services for every family entrusted to its care.

Related link
http://www.interdean.com

Mobas finished 2008 with an exciting, fresh new project for Novotel Hotels. Working with the Global Marketing Team in Paris, Mobas created the brand communication and launch items for Novotel’s new (N) range of eco-friendly toiletries that will be launched in over 60 countries across the globe.

Mobas conceived a suite of marketing materials that are to be used in an adapt-and-adopt style by Novotel marketing teams across the world. The communication ensures ongoing consistency of the brand across hugely varying marketplaces.

The brand was created using aspirational imagery that expresses the natural core elements of the product range. Launch items include a two-minute brand video, exhibition stand, customer brochures and operational items to brief Novotel staff on the new product line.

As the leading creative agency for Novotel Hotels in the UK, Mobas has developed an in-depth and enviable understanding of the hospitality industry. Mobas has also worked on several of Accor Hospitality’s other brands including Sofitel, Pullman, Novotel, Mercure and Ibis as well as creating corporate material for Accor Hospitality itself.

“Mobas’ ability to fully understand a brief and the client’s requirements has enabled us to create powerful brand communication in record time, getting it right first time!” said James Wheatcroft, Senior Account Manager at Mobas.

“It’s a real pleasure to work with Mobas,” said Caroline Llopis, Communication Manager, Novotel Global Marketing. “They have the capacity to understand instantly the brand’s brief – and more. They can interpret the client’s unspoken thoughts and their first presentations hit the mark: modern, fitting the requirements, suited to individual hotels – and very fast. They always surprise me! And with Novotel, an international brand, it’s really interesting to work with an English agency for a truly global vision.”

For more information contact James Wheatcroft, Senior Account Manager at Mobas.

About Mobas:

Mobas is an integrated communications agency based close to Cambridge and founded in 2003. Core services are advertising, design, media planning/buying, strategy and digital marketing.

National and international clients include Accor Group, Barratt Homes, Countryside Properties, Durex, Jagex, Novartis, Novotel, Rosetta Stone, Scholl, Thinc Group, National Blood Service and Hitachi. Local clients include Ranier Technology, Life Fitness, Cambridge University Press, Care UK, Papworth Hospital, Virbac, Orthomimetics and Knowledge Solutions, Signify and Taylor Vinters. On a revenue and client-count basis, Mobas is one of the fastest growing agencies in the East of England.

Law firm Taylor Vinters has appointed Cambridge-based integrated communications agency Mobas to work on their new advertising campaign and ongoing marketing and communication materials.

After a comprehensive pitch process involving three Cambridge-based agencies, Mobas presented its advertising campaign creative including press and online concepts. Mobas demonstrated full understanding of the brief, creative flair, and extensive experience in working with professional services brands. The first ads in the 'Real Value' campaign can be seen in leading publications such as Business Weekly, Cambridgeshire Journal and Cambridge Evening News.

Over the past few months, Mobas has been working with Taylor Vinters on several projects including advertising, media planning and the creation of marketing materials.

"We are thrilled to be working with such an established and respected organization," said James Wheatcroft, Senior Account Manager, Mobas. "It proves that Mobas' blend of creativity and big-brand experience is a force to be reckoned with in the region."

Matt Sullivan, Marketing Director Taylor Vinters, added: "We chose Mobas for the breadth of expertise they bring to our wide-ranging requirements, for the way they understood our business development strategy and for how they would quickly become an extension of our marketing team. We have been delighted so far with Mobas' work and look forward to giving them their next challenge!"

Mobas, the Cambridge-based design, branding and advertising agency, has strengthened its creative team with the appointment of Paul Paterson.

Paul joins a strong creative department and his injection of fresh design will be deployed across a wealth of new business won over the past six months, including major accounts such as Taylor Vinters, Peters Elworthy & Moore, Screenworks and a major UK brewing company.

Paul has experience in delivering design and creative concepts and true graphic design across multiple platforms including branding, interactive projects and design.

Prior to joining Mobas, Paul was in-house Designer at a Cambridge college. He controlled the day-to-day running of the studio and was in the driving seat for producing all creative concepts and managing them through the studio.

"Paul is a great asset to the Mobas team," commented Robin Bryant, Managing Director, Mobas. "He has great design vision, an eye for typography and branding, and has his finger on the pulse of the trends within the design world. We're looking forward to pushing Paul's design ability and believe he will continue to grow at Mobas."

Continuing a long-standing relationship Mobas, the Cambridge-based advertising agency, has been appointed by the National Blood Service to create their ‘In Advance’ campaign literature. This will be produced and distributed in conjunction with the ‘In Advance’ television campaign which launched in early July.

The theme of the campaign is that you never know when someone may need blood so any donation is gratefully received. The campaign’s aim is to encourage more people to give blood and promote the ease with which they can register to donate. The main call to action throughout this campaign has been to direct people to the website rather than heavily promoting the telephone number as society gradually becomes much more ‘web savvy’.

“We are delighted to be involved with such an important and prominent campaign for the National Blood Service,” said Greg Bryant, Account Manager for the NBS at Mobas. “We fully appreciate and support the message that is being conveyed.”

About Mobas:

Mobas is an integrated communications agency based close to Cambridge and founded in 2003. Core services are advertising, design, media planning/buying, strategy and digital marketing.

National and international clients include Accor Group, Barratt Homes, Countryside Properties, Durex, Jagex, Novartis, Novotel, Rosetta Stone, Scholl, Thinc Group, National Blood Service and Hitachi. Local clients include Ranier Technology, Life Fitness, Cambridge University Press, Care UK, Papworth Hospital, Virbac, Orthomimetics and Knowledge Solutions, Signify and Taylor Vinters. On a revenue and client-count basis, Mobas is one of the fastest growing agencies in the East of England.

Mobas, the Cambridge-based advertising agency has been appointed by PEM Corporate Finance, part of Chartered Accountants and Business Advisers, Peters Elworthy & Moore (PEM), after winning a competitive pitch.

Mobas will be working with the corporate finance division, who are calling on Mobas's expertise in branding. The corporate finance team will be involved in brand positioning workshops driven and hosted by Mobas. Their new identity will be rolled out through new corporate literature later this year.

In addition to brand development work, Mobas will be designing their new website which will benefit from a refreshed identity but also Mobas' content management system, giving the corporate finance team full control of the content of their site.

"It's a real privilege to work with PEM Corporate Finance as they are a prestigious local client win for Mobas, and our second professional services appointment this year," commented Peter Chaloner, client services director.

About Mobas:

Mobas is an integrated communications agency based close to Cambridge and founded in 2003. Core services are advertising, design, media planning/buying, strategy and digital marketing.

National and international clients include Accor Group, Barratt Homes, Countryside Properties, Durex, Jagex, Novartis, Novotel, Papworth Hospital, Rosetta Stone, Scholl, Thinc Group, National Blood Service and Hitachi. Local clients include Ranier Technology, Life Fitness, Cambridge University Press, Care UK, Papworth Hospital, Virbac, Orthomimetics and Knowledge Solutions, Signify and Taylor Vinters. On a revenue and client-count basis, Mobas is one of the fastest growing agencies in the East of England.

Mobas, one of the fastest growing advertising agencies in the region started 2008 on a high note. The agency has enjoyed a host of new account wins during the first quarter. A raft of new interactive projects have been completed and launched already this year. Equally a number of prestigious design for print projects have also been rolled out.

New work includes the roll-out of new global online advertising for Novotel Hotels France. Mobas created multiple campaigns targeting business-users and leisure-breakers, driving them to the new www.novotel.com website.

Other recent work includes Papworth Hospital with the design and launch of the new main hospital website www.papworthhospital.nhs.uk and also the Papworth Direct website www.papworthdirect.nhs.uk.

In addition Mobas has been appointed by Countryside Properties to design their new development-specific websites and also consult on online marketing activity including PPC advertising.

Offline work includes the design and creation of new product literature and advertising campaigns for Novartis Animal Health.

In March Mobas was appointed by Jagex, a leading online games company based in Cambridge, for brand development work and the design of their new corporate prospectus.

As lead agency for Novotel UK, Mobas has had a busy year! Mobas recently rolled out the new brand in the UK across multiple media including print, outdoor, online and above- and below-the-line advertising. Mobas works with Novotel UK on all creative projects from brand development to new product initiatives. Mobas also works with each of the 30 Novotel UK hotels ensuring brand consistency of both local and national advertising and communication. Recent major projects include the development and launch of Meeting@Novotel, the chain’s innovative new meeting offering; outdoor airport and taxi advertising; and the creative for the above-the-line press campaign currently running in the national press.

Building on our growing reputation for creativity and project delivery with Novotel, Mobas now works on the Accor brand at a corporate level. Mobas also works on the Sofitel and Pullman 5-star brands, raising their awareness within the UK, and selling outbound destinations through e-marketing, direct mail and press advertising. Working across a wide range of brands and sectors, Mobas has developed a strong understanding and reputation in the competitive travel/hospitality market.

Triador Solutions, a commercial and domestic installation specialist, has enjoyed a makeover from Mobas with the launch of their new corporate identity and content-managed website www.triadorsolutions.com

This year Mobas has also refreshed and redesigned all microsites for Barratt Homes East London to reflect the new brand which was launched last year. Work can be seen at www.barratthomes-dalstonsquare.co.uk

Robin Bryant, MD of Mobas, commented “2007 was a year in which Mobas grew immensely, not only in the number of talented individuals that make up the agency, but also in our client base. It proved that Mobas is truly a team that produces the goods, and is more than happy to play with the big boys. We’ve got off to a good start this year with a string of account wins that we can be proud of. We all work incredibly hard and it shows in the product that is delivered to our clients and the results that our clients see. We are all only as good as our last job! Everybody at Mobas is looking forward to the future and continued success”.

Mobas has grown substantially in 2007 and has every plan to continue this growth. Acknowledging that it’s a competitive market, the agency believes that it’s hit a sweet spot with its current blend of individuals and that clients, and prospective clients, recognise this. 

Mobas is pleased to announce the appointment of a new Account Manager to the Client Service team.

Greg Bryant has joined the company from one of London’s leading media agencies where he worked as part of the broadcast department planning and booking television advertising for some of the company’s major clients.

Greg has extensive account handling experience working for six years within Donovan Data Systems, a supplier of one of the advertising industry’s major planning and buying tools. Accounts he managed include some of the largest media agencies and television broadcasters in the country such as GMTV, ITV and Channel 4.

His academic background includes qualifications in Design and in Advertising & Marketing.

He said “I’m really excited about having the opportunity to enhance the client service being offered to clients by Mobas. I am looking forward to adding my skills and style to an already well established team”.

Peter Chaloner, Client Services Director of Mobas commented “2007 was an exceptional year for Mobas. 2008 is looking even stronger. The wealth of national and international client service experience that Greg brings can only enhance our performance in 2008 – I feel he’ll be a great asset to the Mobas team”.

Advertising, design and marketing agency Mobas has been appointed by Accor Paris to produce the global advertising campaign for Novotel Hotels.

Mobas is leading the creative for all concepts which will then be adopted by local advertising agencies worldwide, including those in Europe and Asia. The creative will be a mix of global brand awareness adverts and more local adaptable tactical product-focused advertising specific to each country.

Mobas will be providing each territory with comprehensive guidelines to ensure that the creative and the communication of each concept can be presented in a consistent and engaging manner.

The first of the adverts will be launched in February 2008.

Mobas has been appointed to work on a new digital marketing initiative for Transversal.

Transversal (Cambridge UK) is the UK’s leading provider of multi-channel e-service solutions for customer-facing websites and contact centres. Their blue chip customer base includes Direct Line, JP Morgan, Sony PlayStation, Fujifilm, Unilever and MFI.

Mobas will be working with Transversal to communicate the TIIP platform across multiple channels. Mobas has a unique blend of creativity, design and copywriting skills, perfectly suited to software product literature.

Mobas is delighted to announce the launch of thincevents.com, an exciting new website for the financial services sector.

The website is a secure portal to events across the country for Thinc’s network of advisers.

The site hosts its own content management system that allows non-technical users to add and edit new events, locations and event information. In addition the site offers a registration system that captures advisers’ sales authorisations, full statistical reporting and analysis of who and how many users are registered and confirms registration to the end user through sophisticated auto-responder emails.

"Since engaging with Mobas, we have established a healthy and positive business relationship. With the significant ongoing changes in our industry, Mobas has more than kept abreast.

Their creativity, technical ability and guidance is superb.

As a company we recently won an industry award which Mobas helped us achieve through creating the thincevents.com website."

Richard Stokes
Group Director of Training and Development

Mobas, the Cambridge-based advertising agency, has recently created the new annual report and advertising campaign for Cellexus Biosystems plc.

Cellexus Biosystems PLC based in Huntingdon UK, develops novel single-use bioreactors and disposables for cell-based technologies used by biopharmaceutical research and production groups around the World.

Mobas has worked with Cellexus to create the 2006 annual report. The document had to reflect Cellexus’ achievements over the last year and set the standard for their progression onto the AIM market in the near future.

Mobas has also created an ad campaign to communicate Cellexus’ novel bioreactor technologies, whilst increasing brand awareness in the biopharmaceutical sector.

Jessica Auton, PR & Marketing Manager Cellexus commented: ”Our relationship with Mobas and the inspiration they bring to our marketing and branding campaigns has been key to the next stage in Cellexus’ progress towards a new financial market and the development and roll out of branding for new products out on the market in September 2007. We are very impressed with the quality and freshness of design from Mobas and look forward to our continued affiliation with them”.

Mobas, the Cambridge-based design, branding and advertising agency, has strengthened its creative team with the appointment of Mark Easey as Art Director.

Mark has been brought on board to inject and support creative direction on the wealth of new business won over the past six months, including major accounts such as the Accor Group, which includes Novotel hotels; Cellexus Biosystems; and Condeco.

Mark has extensive experience delivering creative concepts and true graphic design across multiple platforms including branding, interactive projects, and design and advertising campaigns across b2b and b2c.

Prior to joining Mobas, Mark was a Senior Designer at a local Cambridge agency. He controlled the day-to-day running of the studio and was in the driving seat for producing all creative concepts and managing them through the studio.

“Mark is a great asset to the Mobas team,” commented Robin Bryant, Managing Director, Mobas. “He has a unique blend of great design, typography and branding expertise, he has a real creative eye and has his finger on the pulse of all things creative. We’re looking forward to pushing Mark’s creative ability and believe he will continue to grow at Mobas.”

Mobas, the Cambridge-based design, branding and advertising agency, has strengthened its team with the appointment of James Wheatcroft as Account Manager.

James has been brought on board to support the wealth of new business won over the past six months, including major accounts such as the Accor Group which includes Novotel hotels.

James, an MA Design and Branding Strategy graduate from Brunel University, has extensive experience delivering client-side and agency-integrated branding, design and advertising campaigns across b2b and b2c.

Prior to joining Mobas, James was an Account Manager at a local Cambridge agency. Previously, James was Corporate Design Manager at Nextgen Sciences and held several design roles both in-house and freelance in the life sciences, FMCG and technology sectors.

Building on his branding experience, James is also a Design Council ‘Design Associate’ and has recently taken part in the pioneering Designing Demand programme at the Oxford Centre for Innovation. The aim of the scheme is to help technology companies realise their potential through design.

"James will be a great asset to the Mobas team," commented Robin Bryant, Managing Director, Mobas. "James has a unique blend of hands-on design experience and account management and branding expertise that will be a real asset to Mobas."

Global hotel group Accor Hotels has appointed Cambridge-based integrated communications agency Mobas to work on the Novotel brand in the UK.

Mobas will act as the lead marketing agency in the UK and will help Novotel roll out their 2007 brand and marketing strategy.

Mobas was offered the opportunity to pitch for the 2007 contract at the end of 2006. After a comprehensive research period Mobas presented their response to the brief and were awarded the contract on the strength of the creativity and understanding of requirements demonstrated, together with the agency’s breadth of services and admin support.

“This is proof that Global brands needn’t only consider London agencies. We are thrilled to be appointed as lead agency for such a prestigious account,” said Peter Chaloner, Client Services Director, Mobas.

Over the coming months Mobas will be working closely with the Novotel marketing team to help reposition the Novotel brand, increase levels of brand awareness and ultimately increase occupancy rates throughout the 32 UK hotels. Initial items of hotel-specific literature are already in production.

Mobas, the Cambridge-based advertising agency, has recently created a new advertising campaign for RNM Systems, the intelligent workspace management company.

The ads were produced to increase awareness levels of the benefits of introducing smart working within the workplace. Research shows that more and more staff work away from the office and that in some cases companies may only be running at 60% occupancy. RNM Systems’ product, named Condeco, is a desk and meeting room booking software that maximises the best use of office space by effectively managing flexible desks, hot desks and meeting rooms. This increases profitability but at the same time reduces the company’s carbon footprint.

In addition Mobas will be rolling out new corporate literature and product datasheets to support the campaign.

Construction and property development group Barratt Homes has stepped up its web presence by commissioning Mobas to help them develop their digital marketing strategy.

After the successful launch of development-specific microsites for Barratt Homes East London, Mobas was referred to the Eastern Counties division. Mobas initially developed this microsite strategy for East London who saw a dramatic increase in traffic and customer sales enquiries. Mobas then presented its strategy and recommendations to Eastern Counties and were subsequently appointed to handle all interactive work for the division.

The microsites will all have their own advanced content management systems and will be rolled out over the next year. The new microsites will promote new housing developments within the South East.

Each new site will be simple and easy to use, allowing the visitors to quickly find the information they want within a few clicks. The sites will showcase each new development’s individual proposition.

Mobas will be measuring all activity on the sites, providing Barratt with detailed analysis of traffic volumes and ultimately enquiries.

Knowledge Solutions (UK) Ltd, the Royston-based software company, has appointed Mobas to help them roll out their new brand in 2007. The contract was awarded this week after Mobas successfully won a three-way pitch.

Knowledge Solutions develops and markets a range of software designed to support business process change and the transfer, and management, of knowledge from those who know to those who need to know. Knowledge Solutions offers software and services to meet these needs.

The re-branding exercise will help Knowledge Solutions simplify their brand architecture and reposition themselves. The work will be rolled out through all company literature and a new website which will launch at the end of January 2007.

"We are thrilled to be awarded these projects and are 100% confident that the new brand will help Knowledge Solutions position themselves as leaders and innovators in their respective field," said Peter Chaloner, Client Services Director, Mobas.

Earlier this month Knowledge Solutions announced the acquisition of over 30% of the shares of Enlight International AB (publ), a leading, publicly-traded provider of knowledge assurance solutions. The new identity will give Knowledge Solutions the power and confidence it deserves to reinforce its position as an industry leader.