Compare the market

comparethemarket.com is a nationally loved household brand, with a leading team of innovators working behind the scenes. Mobas was appointed to scope, redesign and develop their new recruitment website.

A key aspect of the brief was to engage

Challenge
comparethemarket.com is a nationally loved household brand, with a leading team of innovators working behind the scenes. Mobas was appointed to scope, redesign and develop their new recruitment website.

A key aspect of the brief was to engage with tech talent within the region and position the client as an innovative company to work for. We needed to turn the idea of working for an insurance brand with a corporate culture on its head.

We needed to convince candidates they would prefer working in-house as opposed to taking on agency or contract work.

Strategy
To support our efforts to engage top technical talent, a dedicated tech careers website and blog were to be created.

We needed to show how comparethemarket.com fulfilled its values. We looked to actively incorporate these into the site, through creative design, genuine tone of voice, messaging that conveys a sense of happiness and highlights how each employee can make a difference, and a brand that reflects a sense of collective unity.

Results
The website encapsulates the forward-thinking culture of comparethemarket.com and sets the scene for what it’s like working for our client.

The design is contemporary and engaging. Audience profiles were determined to scope and define the information architecture and user journeys. Throughout the website we created content features that were developed to resonate with our audience, including:

  • Live code counter updating with information about the latest commits to the live site
  • Easter eggs / Konami code – hidden features that developers would come across that unlock hidden content / functions. See if you can find them!
  • Journey planner – candidates enter their location and the site shows the most convenient route / travel options

View the live comparethemarket.com technology recruitment site here.

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