Live it, dig it with Volvo

Construction equipment provider Volvo Construction Equipment tasked Mobas with creating a visual identity and marketing plan.

Challenge
Construction equipment provider Volvo Construction Equipment tasked Mobas with creating a visual identity and marketing plan for the company’s first Live it. Dig it. events. The events hosted in Scotland and Birmingham, being aimed at showcasing their excavator range to key industry personnel.

Strategy
We spent time with the Volvo marketing team understanding the profile of the event audience and the key objectives of the event to be able to create an identity that would reflect this. We also wanted to bring the events to life by suggesting ideas that would create engaging content that could be shared socially and in post event activity.

Following this, we created and deployed one clear bright and confident Live it. Dig it. identity that would be transferred across marketing material pre, during and post event.

We deployed a series of marketing support material in the build up to the event and members of the Mobas team attended both events to ensure the smooth running of all branding activity.

Results
The events saw 400 people attend, with 51 leads generated. The eye-catching creative worked well to give the events an identity and create impact.

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