Consumer product launch for Novartis Animal Health

Challenge

Novartis Animal Health approached Mobas with the task to help launch a range of products to the consumer market following re-classification: a global first for the brand.

Strategy

We coordinated extensive consumer research - including focus groups and demographic research - to understand consumer behaviour and identify potential opportunities. Based on this, we created a strategy that delivered on the desires of both the brand and the customers. We worked to create a brand and campaign concepts that complemented the core Novartis brand, as well as tools to communicate the campaign to internal stakeholders and the audience of veterinary customers. We created a suite of deployment collateral and created a fully integrated website in preparation for the product launch at a key event and coordinated a PR campaign to support the launch activity.

Results

The project resulted in a successful trade show launch, an increase in product sales OTC vs prescription, 110% ROI on total promotional spending for the year and increased market share within the animal healthcare sector.

At Mobas we utilise invaluable brand strategy expertise and animal health sector experience to create meaningful campaigns that connect. To find out more, email us at say.hello@mobas.com

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