Vindis

Social media success driven by engagement strategy

Challenge

Vehicle retailing group Vindis needed a standout social media strategy to showcase its range of manufacturer brands, including Audi, Bentley and Volkswagen.

Approach

We spotted a real opportunity to cut through with truly engaging social content. Most car retailers simply rely on regurgitating manufacturers’ content and posting images of customers with their new cars. Instead, our plan was to use relevant social content to connect with the audience at key points in the car purchasing and ownership cycle.

Delivery

We unleashed the essence of the Vindis ‘Driven by Experience’ positioning across Facebook, Twitter and Instagram. We showcased the brand as a regional leader with informative, engaging and insightful content. A series of themes kept the campaign fresh: Driven to Excite (putting the excitement back into driving); Drive the Future (showcasing exciting new tech); Drive the Passion (car-owning enjoyment); and Drive the Dream (reinforcing maintenance and servicing offerings).

Outcome

The Mobas social media team increased engagement by 335% in the first three months of the campaign, thanks to targeted ad campaigns and audience profiling. Fine targeting – based on behaviours, interests and characteristics – pinpointed likely purchasers. The use of video, immersive content and impactful carousels engaged a growing and loyal fan base within the community.

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