Brand development and marketing strategy


Renowned law firm Taylor Vinters approached us with the brief to create a brand proposition and strategy that would support their planned international growth, as well as a compelling marketing strategy, a cultural programme and additional supporting activities.


We hosted workshops bringing together senior partners, key stakeholders and carefully selected clients of Taylor Vinters, and utilised a bespoke programme incorporating strategic tools to determine the route forward for the brand. This programme took into account the business’s different strategic directions to grow in its increasingly competitive market.

The developed brand strategy focused on reflecting the firm’s vibrant personality and skillset. From this we created a distinct complementary visual brand. After intensive brand planning, a sustained multiplatform campaign plan followed, integrating activity across brand, design, digital and PR.


Since the launch of the brand, Taylor Vinters has seen continued growth and has gained major market share. Taylor Vinters now has international status within the legal marketplace and is seen as a leader is the technology sector. Internal engagement with the brand is high with a clear sense of pride at being part of this leading law firm.

At Mobas we utilise invaluable brand strategy expertise and professional services sector experience to create meaningful brands that deliver tangible change. To find out more, email us at

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