However significant the levels of your investment and activity, a considered marketing communications strategy is essential to delivering on your objectives. But even for many senior marketers, the creation of a marcomms strategy that demonstrably shows ROI, measurably meets objectives, is truly integrated and efficiently utilises budget remains at best problematic and, at worst, elusive.
The way in which people engage with brands and their marketing communications messages is evolving, making it increasingly difficult for businesses to keep up-to-date on how to gauge whether their marketing communications are reaching and converting target audiences. There are more marketing channels and touchpoints than ever before, and traditional customer segmentation is rarely wholly applicable, meaning choosing the right mix of channels and the appropriate level of investment for your marcomms strategy is more complex than ever.
At Mobas our brand strategy team are skilled at creating successful and impactful marcomms strategies. We know that identifying the best channels and mediums for any such strategy depends on the individuality of each business offering and objective. We help our clients gain the headspace to analyse their offer, and we take the time to understand their brands and target audiences and how the two interact. We combine this insight with our marcomms expertise to determine the marketing channels and messages that will deliver the most impact. We consider the bigger picture to ensure every aspect has been considered.
We work with clients from multiple sectors and with varying levels of internal resource to support them in building marketing strategies that are compelling and achievable, and provide as much support as needed to help deploy them. Our strategies take an integrated approach and, whatever the requirements, as part of the Mobas team, we offer the skills to help clients get their marcomms strategies up and running quickly, whether it’s input from our creative and design, digital or PR and content services.
The brand strategy team offer a wide range of brand and strategy services as well as marcomms. Check out what else we can offer or get in touch with us today to find out how we can help.