PR strategy

Giving your business a voice

We immerse ourselves in your brand to see the bigger picture with a PR perspective to create an effective communications strategy.

Whether you require a product launch campaign or a profile-raising event, we can set up your press office to support your marketing and communication teams. Having a cohesive plan is core to the success of a PR campaign. Even the most seemingly spontaneous tactic forms part of our strategy.

Our integrated approach also means that we can provide the complete marketing mix.

Here are just some of the ways in which Mobas PR can tailor a PR strategy that is unique to your business:

• Boost your business development with key media messages
• Underpin your marketing strategy for target audiences and market drivers
• Reveal the extent of your expertise with the power of opinion
• Generate reactive PR by responding to breaking news and feeding topical discussion
• Make you the ‘go to’ name for media interviews and commentary
• Provide pro-active campaign management and establish reputation among peers
• Build your profile for long-term and immediate impact campaigns with a powerful punch

Events

Bringing brands to life

A successful event can speak volumes about your organisation and how it is perceived by the public and the media. Such occasions provide your organisation the opportunity to shine and to achieve your strategic communications goals. Whether brand-building or media awareness, Mobas PR offers an events management package that works from concept to coverage. We can also become an extension of your team to help ease the pressure of event organisation and provide ideas, energy and enthusiasm.

Our team has demonstrated success with launch projects and landmark events for local, regional and national brands that reach audiences and press in an engaging way. Whatever the budget and the brief we can provide event planning and PR presence that reflect your brand and image at its best.

Mobas PR organises:

• Launch events
• Photo calls
• Business breakfasts
• Product launches
• Team-building exercises
• Awards
• Exhibitions
• Sports events
• Activity days
• Motivational events
• Fashion shows
• Open days
• Networking events
• Charity fundraisers

Mobas PR provides:

• Ideas generation
• Venue sourcing
• Invitation creation and RSVPs
• Target press and attendees listing
• Speakers and speech writing
• Liaison with event partners
• Press pack and marketing materials
• PR presence at event
• Pre- and post-event press campaign

Media liaison

Talking to the press

Whether it’s print, digital, broadcast or social media, our PR team communicates with the press on a daily basis – we take your message and deliver it directly in a way that will get noticed and reach your target audience in the publications that count.

We have built relationships across both B2B and B2C sectors so we have a unique understanding of what it takes to make the news. From creating lively copy and providing professional representation, to media monitoring and confident communications, Mobas PR has the skill set to ensure you are the topic of conversations.

• Build press relationships
• Maximise PR potential for coverage
• Create opportunities to establish brand awareness
• Facilitate respected expert advice and interviews
• Create effective target media listings
• Generate thought-led feature ideas
• Provide positive feedback and protect reputations
• Respond quickly and effectively
• Deliver consistent results
• Manage media monitoring
• Create your press and PR office

Magazine creation

Captivating an audience

Customer magazines help form stronger brand relationships. At Mobas, we create sensational publications that act as influential and invaluable communicators to tap your markets for a powerful platform.

The Mobas PR specialised magazine service includes, page planning, interview coordination, feature writing, picture research and photo shoots, together with production, editing and proofreading to ensure quality on all aspects of magazine creation:

• Publication planning
• Editorial content
• Copywriting and sub-editing
• Feature and picture research
• Design concepts and creation
• Production and publishing
• Digital printing and distribution

Copywriting

Getting the words right

With first-class copywriting skills, Mobas PR provides high standards of editorial for clients across many sectors to meet media demands and press deadlines. We offer a broad range of editorial skills and services to our clients – from bulletins, blogs, social media, web posts, newsletters, advertorials and statements through to thought-led features, key opinion pieces, press packs and entire magazines.

• Press releases
• Feature articles
• Reports
• Blogs
• Case studies
• Interviews
• Advertorials
• Speeches
• Marketing materials
• Website content
• Newsletters
• Magazines

Online PR

Connecting with social media

Whether it’s feeding topical discussion, writing blogs, posting news alerts, managing your social network channels or devising a whole new social media strategy for your brand – we can create opportunities that enable your brand voice to be heard above the background chatter of social media.

Mobas PR blends digital media with traditional methods to send specific messages, reach target audiences and bolster your brand awareness. Online PR presence is an undeniable asset and we will help your company create a social media strategy that works to strengthen and enhance your ongoing communications and marketing campaigns:

• Twitter
• Facebook
• YouTube
• LinkedIn
• Blog posts
• Advice columns
• Newswires

Crisis PR

Pre-planning is key

Good crisis communications starts way before an incident occurs. Having a plan in place helps to alleviate a crisis as quickly as possible and allows agreed messages to be issued quickly and effectively during a crisis.

Mobas PR builds crisis communications plans that set in place all the necessary ingredients should a crisis occur, including contingency planning, advice during a crisis, media monitoring (including social) and brand rebuilding if required.

Crisis planning includes:

• Reviewing key principles
• Creating reserve statements
• Online communications channels
• Identifying a spokesperson
• Media training
• Crisis monitoring (print and online)
• Brand rebuilding