A business must have a goal, an end result for which it is striving in order to have a reason for being. Even with this goal in place, sometimes it requires a fresh pair of eyes to uncover the strategy and tactics required to achieve this goal.
Whether you are looking for a business, marketing, brand, communications, digital or social media strategy, Mobas can provide the support and guidance you need to help your business grow.
At Mobas we focus on working closely with client teams through interactive workshops, shadowing, one-on-one sessions and qual and quant research techniques to understand the business as it is now and where it wants to be. Taking the information gleaned during these sessions, Mobas provides a fresh pair of eyes and its ‘inspired thinking’ approach to set a clearly defined strategic plan to achieve the required goals whether this be the definition of a business strategy, a marketing strategy, a campaign strategy or a detailed integrated communications plan.
With any strategy development Mobas first looks at the current environment in which the business operates, reviewing customers, competitors, capabilities, internal culture and the wider environment to understand fully where the business is now before identifying the direction in which the company is heading and the space in which it intends to operate in through the definition of business and marketing objectives. This then defines the level of change and resources needed both internally and externally in order to achieve the goals set and the type of strategy needed to be deployed to drive the business to achieve the goals.
Once top-level goals and approach have been defined, the tactical implementation plan or marketing communications plan is developed. This can cover both on and offline channels and tools as required and identifies the core messages and audiences.
Having an integrated and cohesive marketing plan allows each marketing technique to support the others, thereby creating a synergy of branding and growth for your business.
Whilst the Mobas approach to any strategy development project is based on this framework, no two strategy exercises are the same. Different businesses invariably face different kinds of constraints, challenges and choices, and we will tailor our approach and workshop content to each individual project. We believe that working closely with the client teams throughout this process ensures maximum engagement and strong ownership of the strategy with key stakeholders.