Online media coverage not only means that the content is reaching your audience, it also creates a network of backlinks to your website. If a reputable website links to yours, it signifies to Google that your content is also relevant and good quality, which will in turn boost your SEO rankings through association. We invest time in finding the sites that offer high-authority content, which is not only relevant to your audiences, but will also create those all-important backlinks.
For any successful website, SEO is an ongoing process and not something you can do once and forget about. Fresh content on a website and a consistent stream of backlinks are crucial in order to continue a high ranking in Google searches. It’s also important that the keywords being used, on- and offsite, are up-to-date and reviewed on a regular basis. We ensure that these keywords and phrases will be used where feasible in all content, from press releases, case studies and features to infographics, images and videos.