Social media competitor analysis

We can all learn a lot from our competition.

It’s important to keep an eye on where competitors are focusing their marketing efforts in terms of channels and content so we can differentiate any campaign work. At the start of any campaign we offer our clients a report into the competitor landscape to gauge who they are and what they’re doing well – and not so well.

Social data is really helpful in telling us a lot about a business. Our social media analytics platforms provide indispensable insights into competitor activity to improve your results. We can better understand target audiences and benchmark against competitors by considering important aspects of social including sentiment, share of voice, audience segments and more. This will provide a clear picture of what’s happening on social media and help shape your strategy into a winning one.

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