A leading regional law recruitment firm has a new website and brand positioning, implemented by strategic marketing agency Mobas.
Following a research phase to gain a thorough understanding of Errington Legal, a single organising purpose was unearthed: involved and invested.
Errington understands the legal sector and develops long-term relationships with its clients by finding potential team members that truly fit. Standing out from the competition, Errington takes genuine care to seek relevant opportunities for candidates, with personal involvement throughout the entire process.
Translating this message into a website required a clean and simple design with a seamless user journey for all visitors.
Steven Knibbs, Lead Developer at Mobas, said: “The team took the existing website and fleshed it out, building a CMS-managed job board and tailored landing pages for the three offices in East Anglia. Optimised content on the contact pages means that office locations are displayed clearly through Google Maps.
“These added levels of functionality make it really easy for clients and candidates to see what’s on offer, search and apply for jobs as well as being able to contact Errington by phone, online and in person.”
The new website has a strong focus on connecting people, combining ease of use with friendly team profiles and a range of testimonials from real clients and candidates. The news section allows the brand to share its industry insights and relevant news, demonstrating its professional credibility.
Eleanor Sidgwick, Managing Director of Errington Legal, said: “We’re really pleased with the finished product. Mobas has created a website that meets the needs of our audience, encapsulating the persona of Errington – involved and invested".