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Universal Music Group (UMG)

Since 2013, CrowdCat has worked with this leading global music and entertainment group.

Since 2013, CrowdCat has worked with this leading global music and entertainment group. The initial work focussed on developing psychological insights on consumers interacting with the artists and their music. CrowdCat then worked with UMG to develop successful engagement frameworks and continuously capture insights and data to drive future engagement activities, personalisation and increased ROI.

CrowdCat has now created an internal agency at UMG to harness the knowledge, insights and data technology and measure the ROI of campaigns against actual consumer behavioural change. CrowdCat has partnered with UMG on over 5,500 campaigns to date.

Over the duration of the partnership with UMG and thousands of marketing campaigns, CrowdCat has demonstrated an ROI of 24 times marketing spend.

“Crowdcat has revolutionised the way we understand our audiences and promote our artists globally.” - Monica Hyacinth, VP Global Digital, Universal Music Group Brands

We're here to make things happen for you.

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