At Mobas, we’re proud to be launching a major new brand awareness campaign for East Anglian Air Ambulance, designed to build understanding, relevance and long-term support across Cambridgeshire and West Suffolk.
Rolling out over the next three months, the campaign will be seen and heard across a wide mix of channels, including out-of-home advertising, local radio, paid and organic social media, and programmatic digital activity.
Our brief was clear: awareness of East Anglian Air Ambulance in Cambridgeshire and West Suffolk was lower than other regions, with frequent confusion around how the service is funded and who it serves. Many people recognise the helicopter, but fewer understand that the service is a charity, funded entirely by donations, or that its advanced critical care teams respond to emergencies in their own communities every day.
In response, we developed a campaign that puts local relevance front and centre. The creative focuses on everyday lives and familiar places, reinforcing a simple but powerful message: this is your emergency service, your charity and your air ambulance. It’s about moving beyond the idea of “swoop and scoop” and helping people understand that East Anglian Air Ambulance brings an A&E department directly to the scene when every second counts.
The campaign will have a strong physical presence across the region, with high-impact roadside and rail advertising ensuring consistent visibility throughout the three-month period. This is supported by a local radio campaign across trusted stations including Heart and Greatest Hits Radio, chosen for their ability to build frequency and emotional connection at scale.
Here is what Matt Caesar, Head of Digital and marketing at East Anglian Air Ambulance said:
“A big thank you for all the work that you’ve done for us, we can’t wait to see the awareness campaign go live and see the difference it makes to the charity.”
As the campaign goes live, we’re excited to see it out in the world, starting conversations, building recognition and helping more people understand the vital role East Anglian Air Ambulance plays in their region.