Stagecoach East, who provide local bus services throughout Cambridgeshire and Bedfordshire, has appointed Mobas to deliver a new creative advertising campaign following a competitive pitch process.
Greg Bryant, Mobas’ Lead Creative, commented: “We are really excited to have been appointed by Stagecoach for this campaign. We’ve built up an enviable reputation for our creative work over the past 16 years and are delighted to add Stagecoach to our list of happy clients.
“As with any creative project, we took the time to research the business and understand the motivations of the passengers to help us analyse the challenges Stagecoach faced. This systematic approach helped us to create an inventive creative and memorable messaging to position Stagecoach in a new and innovate way. Stagecoach has a highly recognisable brand, and we look forward to developing our concept over the coming months.”
The campaign will run later this year and will include both digital and outdoor advertising.