How in-house and agency teams are experimenting with AI
What’s working, what’s hype, and how to blend AI with human expertise… Artificial Intelligence is the buzzword of 2025. Every day, new tools, platforms, and promises land in our inboxes. But the real question for marketers isn’t whether AI is exciting — it’s whether we’re using it smartly, or just chasing hype.
Looking beyond the visual
Our Head of Studio and Art Director Ellie Pearson discusses how a successful brand has to stand for more than what it looks like on the outside. Over time, we’ve found ourselves in a dangerous mindset where a logo is seen as the most important thing surrounding a brand. Yet we have to ask ourselves […]
A ‘new’ world in motion
Our Head of Studio and Art Director Ellie Pearson discusses the ever-changing landscape of motion graphics and video production and how it has changed and developed in the current pandemic climate.