Education Marketing Agency

Transforming education at every level

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Large digital display with the message ‘Union Begins With You’ and the Students’ Union logo

Who we are

A specialist education sector marketing agency supporting schools, colleges and universities

At Mobas, we are proud to be a trusted education marketing agency with a deep understanding of the academic world. Located just outside Cambridge – one of the most prestigious centres of education globally — we have built strong relationships with a wide range of institutions, from historic colleges within the University of Cambridge to modern universities and education-focused organisations across the UK.

Our proximity to this academic powerhouse is more than geographical – it’s a cornerstone of our agency’s identity and a genuine differentiator. We’ve worked with several Cambridge colleges, including Lucy Cavendish College, Clare College, Downing College and Girton College, as well as educational institutions further afield. Our reach extends far beyond higher education into further education, schools, academic publishers and student-focused organisations.

As a specialist in education sector marketing, we combine strategic insight with creative excellence to help educational institutions communicate their values, attract students, secure funding and raise their profile. From full rebrands to award-winning campaigns, we tailor our work to meet the diverse objectives of the education sector – where clarity, trust, and reputation are vital.

Two mobile screens showing the OnCampus website, with one displaying a homepage banner and the other an expanded menu with course options.
Email marketing mockup from Cambridge Judge Business School Executive Education with the headline ‘Tomorrow Confident.’
Two mobile screens showing the OnCampus website, with one displaying a homepage banner and the other an expanded menu with course options.
Email marketing mockup from Cambridge Judge Business School Executive Education with the headline ‘Tomorrow Confident.’

Education work

Good brands touch us, intuitive digital experiences delight us and great campaigns make us smile or cry. When they do, the impact on business success is huge.

Royal Society of Chemistry logo on dark blue background.

The Royal Society of Chemistry

University of Cambridge logo in white on a black background.

University of Cambridge

Integrated solutions

We’ve delivered transformational projects across the education sector. Highlights include a multi-stranded, award-winning student recruitment campaign for the Royal Society of Chemistry, an international fundraising drive for a Cambridge College, and a major digital refresh for the University of Northampton Students’ Union. 

Our clients benefit from the full breadth of Mobas’ brand and marketing services. These include consumer insight, student and parent research, brand strategy, brand identity design, campaign development, digital platform creation, and ongoing performance marketing support. Everything we deliver is grounded in insight and developed with your audience in mind – whether that’s prospective students, academic staff, alumni, donors or partner organisations.

Our work as an education marketing agency is always focused on outcomes – whether that’s improving digital user experience, increasing application numbers, or strengthening brand perception. We recognise the challenges that schools, colleges and universities face: from evolving digital expectations and student demographics to increased competition and funding pressures. Our role is to help you stand out, connect with your audiences, and tell your story with authenticity and impact.

hree mobile screen mockups of the Lucy Cavendish College website showing the homepage, menu, and updates page.

Our education marketing experience includes:

  • university marketing and branding for student recruitment and international appeal
  • marketing campaigns targeting parents, pupils and local communities
  • digital marketing for education, including SEO, PPC, content strategy and paid media
  • website design and development for colleges, universities, and unions
  • student recruitment marketing using both traditional and digital channels
  • strategic workshops and stakeholder engagement for senior education leaders.

Whether you’re seeking support for a major rebrand, launching a student-focused campaign, or looking to enhance your digital presence, Mobas is the education sector marketing agency with the insight, creativity and experience to help you achieve your goals.

Education clients

Partnering with businesses to establish their purpose, determine their drive and enable their progression.

View partnerships
Cambridge Education Group logo in black on white background
Andy WoodfieldHead of Brand Communications, Academic, Cambridge University Press
“I’ve worked with a number of different agencies over the years but what I think makes Mobas quite unique is the way in which they place importance on building trust with key stakeholders throughout the whole process. “They take the time to really get ‘under the skin’ of the problem and I’ve always found that their approach to brand development strikes the perfect balance between collaborating to get the right level of understanding and engagement, whilst never failing to push boundaries and deliver a great end result. “We are now continuing to work with Mobas on two significant pieces of brand work as a result of the great experience we’ve had with the team.”
Claire SouthgateBrand and Communications Lead, Royal Society of Chemistry
“From the outset, Mobas brought energy and creativity to the brief, and surprised us with the creative concept – identifying the word ‘try’ in chemistry was truly innovative and something we had not recognised ourselves. It resonated with the audience insight driving the campaign, and the pre-launch testing gave us reassurance it would work with this new target audience.”
Shelby HaslamDirector of Brand Strategy, Mobas
“Education organisations have powerful stories to tell, but they often struggle to express them clearly. We help institutions communicate purpose, credibility and opportunity to diverse audiences.”
Peter ChalonerJoint Managing Director, Mobas
“Our focus in education is on long-term reputation as much as short-term recruitment helping institutions build trust and clarity over time.”

Ready to chat? We can help.

Close‑up view of neatly stacked notebooks with black spines and blue ribbon pen holding loops.

Let’s be honest – it’s probably better to have a chat about things first. Get in touch below and we’ll be in contact soon.

+44 (0)1223 841 699

say.hello@mobas.com

Submitting this contact form will enter your details into our contacts database and we will reply to your request as soon as possible. We will also retain your details so we may contact you from time to time. You can ask us to remove your details at any time. For details, see our privacy notice.

Let’s be honest – it’s probably better to have a chat about things first. Get in touch below and we’ll be in contact soon.

+44 (0)1223 841 699

say.hello@mobas.com

Styled photo of Mobas notebooks on the shelf.
Submitting this contact form will enter your details into our contacts database and we will reply to your request as soon as possible. We will also retain your details so we may contact you from time to time. You can ask us to remove your details at any time. For details, see our privacy notice.

Awards & accreditations

We’re proud to be recognised not just for the results we deliver, but for the way we communicate them. Our marketing excellence has earned industry-wide recognition, reinforcing the strength of our brand and the impact of our campaigns.