AI is reshaping paid search. Are you ready?
AI Overviews have been part of Google Search for some time. What is new is the clearer view marketers now have of their visibility. On 3 June 2026, Google launched dedicated Generative AI performance reports in Search Console. These separate impressions from AI Overviews and AI Mode, showing which pages appeared and how visibility varies […]
Mobas appointed by Druces LLP to support next phase of brand and digital transformation
Mobas has been appointed by Druces LLP to develop a new brand proposition, refreshed visual identity and new website as the firm continues to deliver its long-term growth strategy. The appointment follows a strategic review of the firm’s positioning, market presence and future ambitions, with the project designed to create a stronger, more differentiated platform […]
AI has arrived in WordPress. Here’s why it matters.
WordPress 7.0 is more than another software update. It’s the beginning of a smarter, AI-enabled future for websites and the businesses that rely on them. AI is no longer a glimpse of the future. It’s rapidly becoming part of the everyday tools businesses use to market, communicate and grow. The latest release of WordPress 7.0 […]
Brand Learning – Lesson 7: Distinctiveness matters more than difference
Many organisations focus heavily on communicating what makes them different. They search for unique propositions, exclusive features and positioning statements that separate them from competitors. Workshops are often built around uncovering differentiation, while messaging strategies begin with the question, “What makes us unique?” This thinking is understandable, but it can also lead brands to overlook […]
Mobas builds depth and strength with trio of strategic appointments
Mobas continues to invest in its people and capabilities with the appointment of three new team members, further strengthening both its client services and digital marketing expertise as the agency delivers on its long-term growth strategy. The latest appointments reflect Mobas’ ongoing commitment to attracting talented professionals who bring fresh perspectives, specialist knowledge and a […]
Mobas appointed to support S2 Partnership and RiskWise growth ambitions
Mobas has been appointed by S2 Partnership to support the continued development of its brand and marketing activity, with a particular focus on strengthening the market presence of its innovative RiskWise software platform. The partnership will see Mobas work alongside the S2 team to deliver strategic brand development, marketing strategy and integrated campaign activation, helping […]
Brand learning – Lesson 6: Your audience defines your brand faster than you do
Strategy creates direction, experience creates perception. Most organisations invest considerable time and resources defining their brand internally. They develop positioning frameworks, value propositions, visual identities, tone of voice guidelines and messaging strategies designed to communicate who they are, what they stand for and why they are different. This work creates focus and alignment across the […]
Customer focus is no longer a service promise. It is a strategic growth driver.
Many businesses describe themselves as customer-centric. Fewer can clearly articulate the emotional role they play in customers’ lives. That is where the real strategic opportunity lies. Dr. Martens’ return to profit growth has been attributed, in part, to a renewed focus on the customer. On the surface, that sounds familiar. Most organisations talk about customer […]
Brand learning – Lesson 5: Do brands revolve or evolve with trends?
Trends influence every aspect of modern branding. Design styles shift, communication channels evolve and new technologies reshape the way organisations interact with audiences. These changes can create pressure for brands to constantly refresh their appearance and messaging. The challenge is determining how much change is necessary. Should brands follow trends closely in order to remain […]
The rise of truly distinctive professional services brands
Why sounding like everyone else is now a commercial risk Why professional services brands are losing distinction Across legal, accounting, consultancy, engineering, financial services and B2B advisory sectors, many firms are facing the same challenge, they no longer sound meaningfully different. Spend time reviewing professional services websites, proposals or thought leadership and the same language […]