Driving growth through insight – The power of brand tracking research
What is brand tracking and how can it benefit your business? Ruth Gosling, Insight and Analytics Manager at Mobas, takes a look at what’s involved and how to get started. As an analytics-driven business working closely with clients to demonstrate the impact of brand marketing, we’re great believers in brand tracking. Whatever category you’re in, […]
Unwrapping the future of market research in 2024
What’s in store for market research and insight in 2024? Ruth Gosling, Insight and Analytics Manager at Mobas, takes a look at some of the trends and what they mean for our clients.
Understanding Generation Alpha: motivations and priorities
Although many brands are embracing Gen Z, their younger siblings, Gen Alpha, are less talked about. While this audience is still young, they shouldn’t be ignored, as there’s evidence of ‘upageing’ (growing up faster and at a younger age), and that they have spending power and influence beyond their years.
Stop guessing, start researching: understanding marketing impact
As we emerge from Covid, marketing budgets are likely to be under increased scrutiny. Ruth Gosling looks at why it’s more important than ever for marketers to use data and insight to demonstrate the impact of their work.
Meet the Transformers – Ruth Gosling
In the latest instalment of our Meet the Transformers Series, Ruth Gosling, Mobas’ Insight & Analytics Manager discusses how we help we use data and insight to drive our campaign and why she chose to join Mobas last year.