Developing your PR strategy
Mobas has a team of business strategists. Their primary role is to work with companies and their brands to map their organisation and create a strategy for transformation. A fundamental element in that strategy is public relations, and our PR team are an active part of this process.
The Mobas PR team works closely with our SEO, social media, web design, web development, design and strategy colleagues to ensure the PR activity is effectively planned as part of your business strategy.
Activating your PR strategy
With your key messages identified, your primary audiences mapped and a firm strategy in place, you now have an idea of where you need to communicate to reach your key stakeholders. That’s when Mobas uses our expertise to get to work…
Consumer PR vs B2B PR
PR focused on targeting your customers direct, across the wider consumer media. Reputation growth = sales growth – every business succeeds based on reputation. Creatively targeting the consumer media will ensure you have a positive impact on current and future customers by talking to them through the media they consume regularly.
The Mobas team have extensive experience in consumer PR, including, but not exclusively: FMCG, food and drink, automotive, animal health and wellbeing, education, OTC healthcare, health and beauty, and events.
Is your typical customer a business? Don’t worry, we can help here too! Business-to-business PR (B2B) is the art of communicating one company’s messages to another company to promote a positive reputation and build credibility – targeting specialist communication channels, relevant to your preferred customer base. Maybe you want to reach facilities managers, personal trainers or security personnel – that’s where a structured B2B strategy comes in.
The Mobas team have B2B PR strategy in several sectors, including IT and infrastructure, property, education, automotive, professional services, IT and infrastructure.