Beyond precedent: Building distinctive brand propositions for modern law firms
In today’s legal sector, expertise is expected. Technical excellence is assumed. Most firms can demonstrate strong credentials, experienced teams and proven results. As a result, differentiation rarely comes from what a firm does. It comes from how it thinks, how it behaves and how it connects with clients. This presents both a challenge and an […]
Why building a brand with a strategy is critical to a brand’s success
Developing a brand that truly resonates requires the support of a dedicated brand strategy agency, one that blends research, insight and design to deliver clarity and purpose. Branding is one of the most important aspects of any business, large or small. A brand is an emotional and/or logical relationship between a company and its customers. […]
Bill’s appoints Mobas for integrated marketing campaign
Bill’s in Cambridge has become a well-established and popular restaurant since launching in 2011, offering diners a relaxed environment to enjoy breakfast, lunch and dinner.