Why employer branding is the missing link in your business strategy
A recent survey showed that 59%[1] of us globally are unhappy in our jobs. Not only is that a very sad statistic but it also equates to $8.8 trillion dollars in lost productivity, so this is having a devastating impact on businesses around the world. What if businesses could change this? By shaping workplace culture […]
Business as a force for good: how Get Synergised is creating purpose-driven partnerships
Rachel Hales, founder of Get Synergised, explains how she helps create mutually beneficial partnerships that drive positive change. With more than 25 years of experience at the crossroads of community and business, Rachel creates purpose-driven solutions through Get Synergised’s business consultancy, and the With Purpose Network to drive profits, and facilitate partnerships between businesses and […]
How employer branding drives business success
We’re delighted to announce that we’re sponsoring and supporting the 2025 Best Employers Eastern Region Programme. Founded and organised by Pure Resourcing Solutions, Best Employers has been changing the face of employee engagement since 2012, by helping organisations get a deeper understanding of their employees through a detailed engagement survey. Personalised results and tailored action […]
Employer branding, EVPs and the power of employee engagement
This week we speak to Sarah Coates, our Brand and Marketing Strategist, who explains why businesses must consider their employer brand when working on their overall brand strategy, and how keeping her client experience has helped in the move to agency life. What are you most excited to be working on right now? Right now, […]
Win the talent war: the power of an Employee Value Proposition
Companies continue to face unprecedented challenges in recruiting and retaining top talent. Our clients tell us repeatedly that this is their biggest concern and what’s most likely to keep them awake at night. The latest survey from the British Chambers of Commerce (August 2023) supports this view, with 79% of businesses surveyed facing recruitment difficulties […]
Why understanding HR is crucial for successful marketing – and vice versa
Head of Brand Strategy and Insight, Katie Vickery explores the interdependencies between Marketing and HR departments within a business: why they need each other and how to implement this within a business successfully. When supporting clients on business and brand solutions, we naturally get under the skin of the business and what makes it tick. […]
What is an EVP and why do I need one?
Head of Brand Strategy and Insight, Katie Vickery, explains what an EVP is and why everyone’s talking about it. During a meeting at the end of last year, we were discussing what the key trends for 2022 would be and the idea of Employee Value Propositions (EVP) being a key focus was raised by a […]