Employer branding, EVPs and the power of employee engagement
This week we speak to Sarah Coates, our Brand and Marketing Strategist, who explains why businesses must consider their employer brand when working on their overall brand strategy, and how keeping her client experience has helped in the move to agency life. What are you most excited to be working on right now? Right now, […]
Chat GPT 4o: a retelling of the same cautionary AI tale
If you haven’t already heard, OpenAI has this week released its most recent version of AI ‘supertool’ Chat GPT 4o (careful, it’s not a zero!).
Market sizing: why it’s the new essential in today’s high-risk world
Faced with economic uncertainties, unpredictable consumer behaviour and high business costs there is ever-growing pressure on commercial decision-making. Well-known brands continue to fail – Body Shop and Ted Baker representing the latest in a succession of companies to go into administration in early 2024 – and businesses recognise they have to innovate to survive, but […]
Driving growth through insight – The power of brand tracking research
What is brand tracking and how can it benefit your business? Ruth Gosling, Insight and Analytics Manager at Mobas, takes a look at what’s involved and how to get started. As an analytics-driven business working closely with clients to demonstrate the impact of brand marketing, we’re great believers in brand tracking. Whatever category you’re in, […]
Mastering the art of brand alignment: a branding agency’s view on the importance of external proposition and internal engagement
Triumphs and challenges at Mobas: 2023 in review
Client first thinking
The core of Mobas’s success strategy
Embracing brand authenticity: the rise of value-oriented marketing and its impact on brands and consumers
Navigating the digital shift: what can be learnt from the insights from the Fujitsu and Post Office scandal
Mastering the art of engagement: crafting enduring narratives in high-net-worth wealth management marketing
In the dynamic and intricate world of wealth management, and related marketing, engaging with high-net-worth (HNW) individuals isn’t just a task – it’s an intricate art, a sophisticated interplay of strategy and personalisation. These individuals, often with liquid assets well over the £1 million mark, are not your typical clientele. They’re discerning, with a penchant […]