Customer focus is no longer a service promise. It is a strategic growth driver.
Many businesses describe themselves as customer-centric. Fewer can clearly articulate the emotional role they play in customers’ lives. That is where the real strategic opportunity lies. Dr. Martens’ return to profit growth has been attributed, in part, to a renewed focus on the customer. On the surface, that sounds familiar. Most organisations talk about customer […]
Mobas launches region-wide brand awareness campaign for East Anglian Air Ambulance
At Mobas, we’re proud to be launching a major new brand awareness campaign for East Anglian Air Ambulance, designed to build understanding, relevance and long-term support across Cambridgeshire and West Suffolk.