Brand learning – Lesson 2: Brands are built by people.
When people talk about brands, the conversation often gravitates towards what can be seen. Visual identity, advertising campaigns and messaging frameworks tend to dominate the discussion. Logos, colour palettes and creative concepts are, of course, important. They shape recognition and help communicate intent.
The evolving role of Client Services: What you should expect from your Client Services team in 2026
Working in Client Services has always meant balancing relationships, delivery and problem-solving, but our roles within the Client Services team are evolving faster than ever.
The role of human creativity in an AI-accelerated world.
Artificial intelligence is rapidly reshaping the creative landscape. Its capabilities are expanding at speed, prompting both excitement and uncertainty across industries. The conversation often centres on what AI can do, and what it might replace.
Beyond Account Management: Why Mobas clients gain a strategic marketing partner.
The role of our Account Managers is often misunderstood. It is commonly associated with coordination, timelines and communication. These functions are essential, but they represent only a small part of the value a strong client relationship can deliver.
The power of proactive relations.
The strongest agency relationships do not start with a brief. They start with understanding. Long before a project is defined, value is created through shared context, trust and insight. The Power of Proactive Relations is based on the belief that anticipation delivers more impact than reaction. At Mobas, proactivity is a way of thinking that […]
A night to remember – celebrating with clients, partners and friends
May marked a truly special moment in the Mobas journey as we officially opened the doors to our new office at 95 Regent Street, Cambridge. And what better way to celebrate than with the people who make everything we do possible – our amazing clients, partners and friends? From the first arrival to the final […]
A reflection on 21 years of brand and marketing
I invite you to cast your mind back. It was 2003.
Crafting success together.
The Mobas approach to transformative client partnerships
Celebrating three years of Good Business Charter accreditation
We’re delighted to celebrate our third year as an accredited business with the Good Business Charter (GBC), a scheme that seeks to raise the bar on business practices for employees, tax, the environment, customers and suppliers.
Mobas gains Gold HubSpot Solutions Partner status
Mobas is thrilled to announce its newly achieved Gold HubSpot Solutions Partner status. This significant milestone signifies Mobas’s continued commitment to driving growth and delivering exceptional customer experience through innovative digital solutions.