Mobas opens Transformation Hub and embraces agile working

Mobas, the Cambridge-based transformation business, has responded to the disruption of the Covid pandemic by seizing the opportunity to embrace a more agile approach to how the team operates and works with the agency’s partners.

More businesses turn to Mobas to unlock growth

With the anticipated relaxation of lockdown measures rolling out in the first half of 2021, we’re enthused and excited by the growing wave of optimism building in businesses that see this year as a critical one to set their path for regaining ground and growth. With companies looking to cement their market position or scale […]

The importance of crisis comms

Last year’s KFC chicken shortage could have been disastrous (indeed many devoted fried chicken fans thought it was at the time) and yet it threw up a golden opportunity for the brand’s PR and marketing team who quickly took charge of the situation and, crucially, took responsibility for the FCK-up. Head of PR Amanda Bunn […]

Campaign gets the boot

Mobas lead creative Greg Bryant shares his thoughts on the latest advertising campaign from the high street health and beauty store Boots.

Mobas welcomes new trio

Due to phenomenal growth, Cambridge-based Brand Transformation Agency, Mobas has strengthened their Client Services and Social Media offering with three new appointments forming part of the 30-strong team of employees.

Why do I need a marketing strategy?

Whether you’re a multinational corporate organisation, or an agile tech start-up, a marketing strategy can help to define and pin down what you’re trying to achieve as an organisation through marketing, and crucially, how you’re going to get there.