What is Search Engine Optimisation (SEO)?
Search Engine Optimisation (SEO) is a set of strategies and techniques used to increase traffic to a website from search engines. SEO involves optimising the content and structure of a website for the purpose of improving its visibility in search engine results pages (SERPs).
Is Your Website Ready for Google’s AI-Powered Search?
With the rollout of AI-driven search results and evolving ranking signals, traditional SEO is no longer enough. To compete effectively in 2025 and beyond, your website must demonstrate Experience, Expertise, Authority, and Trust – the four pillars of Google’s E-E-A-T framework.
At Mobas, we help brands uncover exactly where they stand. Our free E-E-A-T Audit reveals how well your site meets these critical criteria – and delivers a clear, actionable roadmap to enhance your visibility, credibility, and performance in search.