Free SEO, AEO and GEO audit for SMEs

How visible is your business in search and AI answers?

For ambitious SMEs competing with larger names online. We review your search rankings, your website and how AI assistants answer your customers’ questions, then show you where you rank, what competitors win and what we would do first.

  • FreeNo charge and no obligation
  • 2 daysIn your inbox within two working days
  • No accessNo logins or setup needed

What happens next

  1. We review your rankings, competitors and keyword demand using best in class SEO tools.
  2. We inspect your website and ask AI assistants the questions your customers ask.
  3. Your audit arrives within two working days, with an offer to talk it through.

Request your free audit

Two short steps. No logins, no access to your systems and nothing to set up.

1About you

2Your market

The service or product line you most want to win new customers for. We review it in depth.

List 3 to 5 search terms for your products or services, separated by commas.

Your top 3 competitors (optional)

Add the websites of businesses you compete with for customers. We compare your visibility with theirs.

Mobas is an award-winning marketing agency in Cambridge and London

  • Digital Impact Awards winner
  • Good Business Charter
  • SME Business Elite Awards 2022
  • SME Business Elite Awards 2024
  • SME Business Elite Awards 2025
  • Summit Gold Award 2020
  • Summit Creative Award 2021 winner
  • Memcom Membership Excellence Awards winner

What your audit covers

A presentation you can share with your team, written for busy SME leaders. Every figure is sourced, clearly labelled, and every recommendation is tied to a specific page or keyword.

01

Headline findings

The handful of numbers that shape your plan, from the size of your search footprint to the gap between you and your competitors.

02

Ranking positions

Where your keywords rank on Google, grouped by position, and how much of your visibility depends on people already searching for your name.

03

Competitor benchmark

Your search footprint against the competitors you name, and the keywords where they rank and you do not.

04

Ranking opportunities

Prioritised target keywords, each with its current position, monthly search demand, the page to improve and a priority rating.

05

Priority service review

A deep dive into the service you name, from page depth and structure to internal links, with the actions that would move it.

06

Supporting content plan

Guide topics that answer the questions your customers ask before buying, each linked to the service page it supports.

07

AEO and GEO review

How AI crawlers, structured data and your presence across the web shape what AI tools understand and say about your business.

08

AI answer checks

We ask AI assistants the questions your customers ask and record whether you, your competitors or directories are cited.

09

Next steps

Recommended actions in order, each with an owner and an effort rating, with clear notes on every data source used.

Why GEO matters

Your customers are asking AI who to choose

More research now starts with an AI assistant that summarises an answer and cites a small number of sources. Those sources are not always the biggest brands. AI tools favour content that answers the question clearly, which gives well-prepared companies a genuine opportunity. Your audit shows where you stand today.

Illustrative example

Who are the best accountants in Cambridge for a growing business?

Sources cited

  1. competitor-one.co.uk
  2. review-directory.com
  3. competitor-two.co.uk
  4. yourcompany.co.uk Is your brand here?

How it works

No logins, no access to your systems and nothing to set up. We only need your website and a few details about your market.

  1. Tell us about your business

    Share your website, priority service, keywords and competitors using the form.

  2. We run the audit

    We combine Semrush market data with a live review of your website and of how AI assistants answer your customers' questions.

  3. Your audit arrives

    Within two working days, as a presentation you can share with your team, with an offer to talk it through.

Free audit, then the full picture

The free audit shows how you are found from the outside. When we work together, we connect your own data for a full audit that adds what only you can see.

Free audit

No access needed

  • Rankings, keyword demand and competitor benchmark
  • Estimated traffic and top pages, clearly labelled as estimates
  • Ranking opportunities and a priority service review
  • Live review of your website, structured data and AI crawler access
  • AI answer checks for the questions your customers ask
  • Prioritised next steps

Full connected audit

For Mobas clients

Everything in the free audit, plus:

  • Real clicks, impressions and click-through rate from Google Search Console
  • Year-on-year movement across your whole search footprint
  • Commercial page performance and enquiries from Google Analytics 4
  • A check that enquiries are measured, so work is judged on outcomes
  • Visits arriving from AI assistants

An extension of your team

Mobas is a brand strategy and marketing agency based in Cambridge and London, helping ambitious businesses grow. We combine strategic insight with hands-on SEO expertise, and we frame findings as challenges to solve together.

The audit gives you everything needed to act. You can implement the recommendations in house, or we can help as part of our SEO services.

Questions

Is the audit really free?

Yes. There is no charge and no obligation. The audit closes with options for taking the recommendations forward, in house or with Mobas, but the choice is entirely yours.

Is this suitable for smaller businesses?

Yes. It is designed for ambitious SMEs. Every recommendation is prioritised by impact and effort, so a small team can see what to do first.

What are AEO and GEO?

Answer engine optimisation (AEO) shapes your content so it can be quoted directly as an answer. Generative engine optimisation (GEO) makes your brand easy for AI tools such as ChatGPT, Perplexity, Gemini and Google's AI Overviews to find, understand and cite.

Do you need access to our Search Console or Google Analytics?

No. The free audit uses Semrush market data, a live review of your website and checks of how AI assistants answer your customers' questions. Traffic figures are Semrush estimates and are labelled as such. If we go on to work together, we connect your own Search Console and Analytics data for a full audit.

When will I receive the audit?

Within two working days of your request. If anything in the form is unclear, we will email you to check before we start.

What does the audit look like?

A presentation you can share with your team: headline findings, rankings, competitors, opportunities, a priority service review, an AEO and GEO review with AI answer checks, next steps and notes on every data source used.

What happens after I receive it?

You are welcome to act on it with your own team. We will also offer a call to talk the findings through. If we go on to work together, we start with a full audit connected to your own Search Console and Analytics data.

Ready to see how visible you are?

Request your free SEO, AEO and GEO audit and we will send it to you within two working days. No access needed, no charge and no obligation.

Prefer to talk first? Email say.hello@mobas.com or call +44 (0)1223 841 699.

Resonate. Connect. Convert.

Our mission is to help ambitious businesses grow by creating brands that resonate, with creativity that connects and campaigns that convert.​

We partner with organisations at defining moments, helping them uncover who they are, what they stand for, and how they connect with the world. By aligning brand, culture, and marketing, we unlock clarity, cohesion, and momentum.