Headline findings
The handful of numbers that shape your plan, from the size of your search footprint to the gap between you and your competitors.
How visible is your business in search and AI answers?
For ambitious SMEs competing with larger names online. We review your search rankings, your website and how AI assistants answer your customers’ questions, then show you where you rank, what competitors win and what we would do first.
What happens next
Request your free audit
Two short steps. No logins, no access to your systems and nothing to set up.
Mobas is an award-winning marketing agency in Cambridge and London








A presentation you can share with your team, written for busy SME leaders. Every figure is sourced, clearly labelled, and every recommendation is tied to a specific page or keyword.
The handful of numbers that shape your plan, from the size of your search footprint to the gap between you and your competitors.
Where your keywords rank on Google, grouped by position, and how much of your visibility depends on people already searching for your name.
Your search footprint against the competitors you name, and the keywords where they rank and you do not.
Prioritised target keywords, each with its current position, monthly search demand, the page to improve and a priority rating.
A deep dive into the service you name, from page depth and structure to internal links, with the actions that would move it.
Guide topics that answer the questions your customers ask before buying, each linked to the service page it supports.
How AI crawlers, structured data and your presence across the web shape what AI tools understand and say about your business.
We ask AI assistants the questions your customers ask and record whether you, your competitors or directories are cited.
Recommended actions in order, each with an owner and an effort rating, with clear notes on every data source used.
Why GEO matters
More research now starts with an AI assistant that summarises an answer and cites a small number of sources. Those sources are not always the biggest brands. AI tools favour content that answers the question clearly, which gives well-prepared companies a genuine opportunity. Your audit shows where you stand today.
Who are the best accountants in Cambridge for a growing business?
Sources cited
No logins, no access to your systems and nothing to set up. We only need your website and a few details about your market.
Share your website, priority service, keywords and competitors using the form.
We combine Semrush market data with a live review of your website and of how AI assistants answer your customers' questions.
Within two working days, as a presentation you can share with your team, with an offer to talk it through.
The free audit shows how you are found from the outside. When we work together, we connect your own data for a full audit that adds what only you can see.
Free audit
Full connected audit
Everything in the free audit, plus:
Mobas is a brand strategy and marketing agency based in Cambridge and London, helping ambitious businesses grow. We combine strategic insight with hands-on SEO expertise, and we frame findings as challenges to solve together.
The audit gives you everything needed to act. You can implement the recommendations in house, or we can help as part of our SEO services.
Yes. There is no charge and no obligation. The audit closes with options for taking the recommendations forward, in house or with Mobas, but the choice is entirely yours.
Yes. It is designed for ambitious SMEs. Every recommendation is prioritised by impact and effort, so a small team can see what to do first.
Answer engine optimisation (AEO) shapes your content so it can be quoted directly as an answer. Generative engine optimisation (GEO) makes your brand easy for AI tools such as ChatGPT, Perplexity, Gemini and Google's AI Overviews to find, understand and cite.
No. The free audit uses Semrush market data, a live review of your website and checks of how AI assistants answer your customers' questions. Traffic figures are Semrush estimates and are labelled as such. If we go on to work together, we connect your own Search Console and Analytics data for a full audit.
Within two working days of your request. If anything in the form is unclear, we will email you to check before we start.
A presentation you can share with your team: headline findings, rankings, competitors, opportunities, a priority service review, an AEO and GEO review with AI answer checks, next steps and notes on every data source used.
You are welcome to act on it with your own team. We will also offer a call to talk the findings through. If we go on to work together, we start with a full audit connected to your own Search Console and Analytics data.
Request your free SEO, AEO and GEO audit and we will send it to you within two working days. No access needed, no charge and no obligation.
Prefer to talk first? Email say.hello@mobas.com or call +44 (0)1223 841 699.
We partner with organisations at defining moments, helping them uncover who they are, what they stand for, and how they connect with the world. By aligning brand, culture, and marketing, we unlock clarity, cohesion, and momentum.