ELLGIA
A digital platform designed to simplify services and scale operations…
Smarter waste starts here.
Better digital experiences lead to stronger business performance
85%+
top of page rate (ads appearing prominently in search result)
100+
skip sales generated per month
1,500+
of targeted website visits driven each month
Results driven
top of page rate (ads appearing prominently in search result)
skip sales generated per month
of targeted website visits driven each month
Digital that delivers clarity
Project overview
Ellgia partnered with Mobas to enhance its digital presence and streamline how its services were delivered online. Operating across multiple depots, the business needed a platform capable of supporting both individual customers and commercial clients with differing requirements.
The project focused on creating a seamless experience for skip hire bookings while introducing a more efficient way for businesses to request and manage waste services. The approach combined user-focused design with robust technical integration to support both growth and operational efficiency.
Defining the challange
Ellgia’s service offering was broad, with multiple skip sizes, service variations and regional considerations. Customers needed clarity and simplicity, but the existing digital experience lacked the structure to support this effectively.
At the same time, commercial clients required a more tailored approach. The absence of a streamlined system for managing B2B enquiries created inefficiencies and limited the ability to scale. The challenge was to unify these needs within a single, intuitive platform.
Confidence where it counts
The solution was a custom WooCommerce website designed around user needs and business functionality. The platform provided a clear and accessible way for customers to explore services, check availability and complete bookings with ease.
A depot-based availability system ensured users could quickly find relevant options based on their location, while a simplified booking journey removed friction from the process. The experience was fully responsive, ensuring consistency across devices.
For commercial clients, a bespoke B2B quotation system was introduced. This allowed businesses to define their waste requirements and collection frequency, creating a more tailored and efficient service experience.
The platform was integrated with HubSpot CRM and Marketing Hub, enabling better management of customer interactions and supporting data-driven marketing activity. SEO best practices were also implemented to improve visibility and attract new audiences.
Behind the build, close collaboration ensured the platform aligned with real business needs. Each feature was designed with both the end user and internal operations in mind, creating a solution that works across the entire organisation.
The integration of CRM and marketing tools provided a foundation for ongoing optimisation, enabling Ellgia to refine its approach and continue improving performance over time.
The new platform transformed how Ellgia delivers its services online. A more intuitive user experience led to increased bookings, while improved visibility supported the growth of a broader customer base.
Operationally, the system introduced greater efficiency. The ability to manage depot-specific availability alongside tailored B2B enquiries streamlined workflows and reduced complexity.
For commercial clients, the new quotation system created a more responsive and personalised experience. This not only improved satisfaction but also strengthened Ellgia’s ability to support long-term client relationships and scalable growth.
More work we’re proud of
Ready to chat? We can help.
Let’s be honest – it’s probably better to have a chat about things first. Get in touch below and we’ll be in contact soon.
+44 (0)1223 841 699
say.hello@mobas.com
Let’s be honest – it’s probably better to have a chat about things first. Get in touch below and we’ll be in contact soon.
+44 (0)1223 841 699
say.hello@mobas.com
