Novatris Animal Health Case Study

Creating clear and engaging consumer communication for Novartis Animal Health

More of the work
person and a dog lie side by side on massage tables, both covered with white towels in a spa setting.

Client and context

Novartis Animal Health is a respected global provider of treatments that support the health and wellbeing of pets. To strengthen understanding among pet owners and support veterinary professionals, Novartis partnered with Mobas to transform clinical treatments into accessible, relatable and trustworthy consumer facing brands.

Challenge

Novartis needed to:

  • translate clinical treatments into clear and compelling consumer messages
  • improve owner understanding of conditions and long-term treatment needs
  • support veterinary teams with simple, effective educational tools
  • build consistency across several product categories and audiences.

Approach

Mobas worked with veterinary specialists, internal teams and pet owners to understand behaviours, knowledge gaps and emotional drivers. We developed clear propositions, relatable narratives and visual communication frameworks that balanced clinical accuracy with accessibility. Our approach focused on clarity, confidence and owner reassurance.

A person gently high five's a cat’s paw with their hand.

Solution

We delivered:

  • consumer-friendly brand identities for key treatment ranges
  • messaging frameworks that simplified complex veterinary information
  • educational materials supporting long term treatment adherence
  • clear, engaging collateral for use both in practice and at home.

Impact

  • Improved owner understanding and confidence in treatment journeys.
  • Stronger alignment between veterinary guidance and consumer communication.
  • Enhanced clarity and usability across educational materials.
  • A more coherent and effective communication foundation for future activity.
poster on a brick wall featuring a cat and advertising Vetcare Pro pet products.
Novartis marketing material showing a dog and child in a field, titled 'Best of friends, best of health'.

Why it worked

The programme succeeded because Mobas combined behavioural insight with clinical precision. By reframing veterinary treatments as approachable and reassuring, communication became more meaningful and effective for pet owners.

Greg BryantCreative Director, Mobas
“Working with Novartis Animal Health, Mobas applied strong sector insight and creative thinking to elevate their communications. Through clear messaging, engaging content and compliant design, we helped strengthen connections with veterinary professionals and pet owners. A focused, effective and rewarding collaboration delivering real impact.”

More work we’re proud of

White MSD Animal Helath Logo on a teal background.

MSD Animal Health

White NHS logo on a blue background.

NHS

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+44 (0)1223 841 699

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Let’s be honest – it’s probably better to have a chat about things first. Get in touch below and we’ll be in contact soon.

+44 (0)1223 841 699

say.hello@mobas.com

Styled photo of Mobas notebooks on the shelf.
Submitting this contact form will enter your details into our contacts database and we will reply to your request as soon as possible. We will also retain your details so we may contact you from time to time. You can ask us to remove your details at any time. For details, see our privacy notice.