PINNEY TALFOURD
Modernising a legal brand while strengthening lifelong relationships...
Built on lasting trust.
Clearer branding creates stronger connections
Modern
visual identity aligned to future growth
Improved
website design to support a better user experience
Cohesive
brand system designed for consistency across every touchpoint
Powerful results
visual identity aligned to future growth
website design to support a better user experience
brand system designed for consistency across every touchpoint
Trust should feel personal
Project overview
Pinney Talfourd partnered with Mobas to modernise and refine its visual identity while refreshing its website design. The objective was to create a brand experience that better reflected the firm’s ethos of “clients for life”.
The project focused on strengthening emotional connection with clients, improving consistency across digital and print communications, and creating a more contemporary expression of the brand. By aligning strategy, creative and digital, the result was a refined identity built to support both present needs and future growth.
Defining the challenge
Operating in a highly competitive legal services market, Pinney Talfourd needed to evolve its brand without losing the trust and credibility it’s built over many years.
The existing identity no longer fully reflected the warmth, professionalism and long-term relationships at the heart of the firm. The challenge was to modernise the experience while ensuring the brand continued to feel approachable, reassuring and personal to clients at every stage of life.
At the same time, the website needed to work harder as a client engagement tool, with clearer navigation, improved service visibility and a more intuitive user journey for both private and business audiences.
Strategy and solution
The approach focused on evolution rather than reinvention. Through strategic review and collaborative workshops, we clarified how the “clients for life” proposition should be expressed visually, verbally and digitally.
The refreshed visual identity introduced a cleaner and more cohesive design system, capable of flexing consistently across multiple touchpoints. Typography, layout and supporting brand elements were refined to create a more contemporary feel while maintaining professionalism and trust.
Alongside the identity work, the website was redesigned to improve usability and engagement. Navigation was simplified, services were categorised more clearly and calls to action were strengthened to guide users more effectively through the journey.
Design decisions throughout the project balanced warmth with expertise, ensuring the experience felt both credible and human.
The refreshed brand has given Pinney Talfourd a stronger and more consistent presence across both digital and print communications.
The updated website experience provides greater clarity for users, helping clients navigate services more confidently while reinforcing the firm’s commitment to long-term support and guidance.
Internally, the project created stronger alignment around how the brand should look, feel and communicate. Externally, it strengthened emotional connection with clients by bringing the firm’s values and proposition to the forefront in a clearer and more engaging way.
Consistency across every touchpoint
Close collaboration between the agency and client ensured the refined identity translated seamlessly into the website experience and wider brand materials.
By developing a scalable design system, the refreshed brand now provides the flexibility and consistency needed to support future marketing activity while maintaining a cohesive client experience.
The result is a future-ready platform that reflects the professionalism, reassurance and relationship-led approach at the heart of Pinney Talfourd.
More work we’re proud of
Ready to chat? We can help.
Let’s be honest – it’s probably better to have a chat about things first. Get in touch below and we’ll be in contact soon.
+44 (0)1223 841 699
say.hello@mobas.com
Let’s be honest – it’s probably better to have a chat about things first. Get in touch below and we’ll be in contact soon.
+44 (0)1223 841 699
say.hello@mobas.com
