Taylor Vinters Case Study

Refreshing the brand and strengthening market presence for Taylor Vinters

More of the work
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Client and context

Taylor Vinters is an internationally focused law firm working with innovative, entrepreneurial and high growth businesses. With expansion into new markets and a desire to reflect its forward-thinking culture, Taylor Vinters partnered with Mobas to refresh its brand, clarify its market position and strengthen internal alignment.

Challenge

Taylor Vinters needed to:

  • modernise its brand while retaining existing equity
  • communicate its innovative, globally-minded approach with clarity
  • align internal teams across regions under a unified brand vision
  • create a confident and distinctive market position.

Approach

Mobas conducted stakeholder interviews and strategy workshops to understand business ambition, client expectations and internal culture. We developed a refreshed brand narrative that expressed confidence, innovation and a clear sense of purpose. Visual exploration focused on creating an identity that felt modern, distinctive and true to the firm’s values.

Solution

We delivered:

  • a revitalised brand identity with a bold, modern visual direction.
  • a clarified proposition reflecting the firm’s innovative mindset.
  • refined messaging for consistent communication across touch points.
  • a rollout framework supporting brand adoption across international teams.

Impact

  • A stronger and more distinctive presence within the legal sector.
  • Improved internal alignment and confidence across the organisation.
  • Clearer communication supporting client engagement and talent attraction.
  • A future-ready brand supporting long-term growth and expansion.
Graphic design featuring the text “The Zebra Project – Business Reimagined” on a dark background with diagonal stripes.
A digital poster in a subway station displays the message “Making Great Things Happen” against a cityscape background, with trains on both sides of the platform.
A digital poster in a subway station displays the message “Making Great Things Happen” against a cityscape background, with trains on both sides of the platform.
Graphic design featuring the text “The Zebra Project – Business Reimagined” on a dark background with diagonal stripes.

Why It Worked

The programme succeeded because Mobas grounded the work in genuine insight and organisational ambition. By combining strategic thinking and strong creative execution, we helped Taylor Vinters articulate who they are with clarity and confidence.

Matt MeyerManaging Partner, Taylor Vinters
“Mobas revolutionised the market position of Taylor Vinters. The brand transformation project created a unity and confidence inside the business which drove growth almost immediately on an international scale. The commercial impact of what we had done was very significant.”

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Let’s be honest – it’s probably better to have a chat about things first. Get in touch below and we’ll be in contact soon.

+44 (0)1223 841 699

say.hello@mobas.com

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Submitting this contact form will enter your details into our contacts database and we will reply to your request as soon as possible. We will also retain your details so we may contact you from time to time. You can ask us to remove your details at any time. For details, see our privacy notice.