Royal Society of Chemistry Case Study

Enhancing engagement and digital performance for the Royal Society of Chemistry

More of the work
A diver swims underwater, illuminated by beams of light, with the text "Chemistry – try making the difference.

Client and context

The Royal Society of Chemistry is a globally respected scientific society dedicated to advancing the chemical sciences. With an ambition to engage wider audiences, modernise its digital estate and strengthen the visibility of its work, the Society partnered with Mobas to deliver strategic insight, clearer communication and enhanced digital experience.

Challenge

The Royal Society of Chemistry needed to:

  • improve accessibility and clarity across its digital channels
  • communicate complex scientific information in an approachable way
  • build stronger engagement with members, students and the wider community
  • present its work with consistency and a more modern visual identity.

Approach

Mobas conducted stakeholder sessions, content reviews and audience analysis to understand how different groups engaged with the Society’s content. We developed recommendations to simplify structure, strengthen messaging and improve the user journey. Creative exploration focused on clarity, credibility and approachability.

Solution

We delivered:

  • recommendations for clearer content hierarchy and communication
  • enhanced visual direction to support a modernised digital presence
  • guidance to improve navigation and user experience across key pages
  • a strategic framework supporting long-term digital improvement.

Impact

  • A more intuitive online experience for members and visitors.
  • Greater clarity and consistency across communication materials.
  • Strengthened engagement through clearer messaging and structure.
  • A roadmap for continued enhancement of digital platforms.
A website mockup for the Royal Society of Chemistry’s Change Makers programme, featuring a wind turbine overlaid with green line art and the headline “Powering positive change through deep tech chemistry.”
A website mockup for the Royal Society of Chemistry’s Change Makers programme, featuring a wind turbine overlaid with green line art and the headline “Powering positive change through deep tech chemistry.”

Why It Worked

The programme succeeded because Mobas brought together strategic understanding, audience insight and digital expertise. By focusing on user needs and communication clarity, we helped the Society strengthen its digital impact.

Claire SouthgateBrand and Communications Lead, Royal Society of Chemistry
“From the outset, Mobas brought energy and creativity to the brief, and surprised us with the creative concept – identifying the word ‘try’ in chemistry was truly innovative and something we had not recognised ourselves. It resonated with the audience insight driving the campaign, and the pre-launch testing gave us reassurance it would work with this new target audience.”

More work we’re proud of

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University of Cambridge

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Let’s be honest – it’s probably better to have a chat about things first. Get in touch below and we’ll be in contact soon.

+44 (0)1223 841 699

say.hello@mobas.com

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Submitting this contact form will enter your details into our contacts database and we will reply to your request as soon as possible. We will also retain your details so we may contact you from time to time. You can ask us to remove your details at any time. For details, see our privacy notice.