Brand transformation in the professional services sector
25 May 2017
1 min read
Think brand and most minds will immediately spring to iconic consumer names that define a sector. John Lewis. Coke. Apple. Yet the power of brand is just as potent in the B2B arena. Indeed, B2B enterprises that treat their clients as living, breathing, emotional human beings (and we’re still surprised by the many that don’t) soon get to feel the commercial benefit.
As brand transformation specialists, our agency ethos and approach sits just as happily with B2B brands as it does consumer ones. Indeed, over the years we have developed a series of great relationships with firms in the professional services sector. They’ve committed their trust to us, and we’ve delivered strategic marketing that has brought tangible and measurable reward.
The transformation of the Tees brand is a perfect example. Led by Mobas Joint MD Rob Bryant, the six-month change programme revitalised an already revered and respected law firm, and set it on the path to new growth. The rigour of our brand strategy approach – encompassing everything from stakeholder engagement to competitor analysis – gave the client team the confidence to green-light radical improvements to brand look and feel, brand voice, brand culture and brand performance. Tees Managing Director Ashton Hunt summed it up as having a ‘profound effect’.
An equally robust strategic transformation of innovative law firm Taylor Vinters had a similarly profound impact. Their CEO Matt Meyer said simply: “It created a unity and confidence inside the business which drove growth almost immediately”.
Head of Strategy Shelby Haslam is another Mobas team member with extensive professional services experience, especially with law firm Hewitsons. A new client at Mobas would be serviced by a team brimming with relevant experience amassed by representatives of every department:
Jess Martin, Senior Account Manager
Lorna Hopkins, Senior Account Manager
Katie Sandell, Senior Account Manager
Amanda Bunn, PR Account Director
Catie Allwright, Digital Communications Manager
Ellie Pearson, Art Director
Dale Haste, Head of the Creative Department
Jon Parsons, Head of Digital
Robbie Rudge, Web Developer
Other Mobas client experience in the sector includes Geodesys, Riverlite, Hawkins, Woodfines, Bluefin, Cambridge Market Research and Europasat.