11 May 2020 -

Podcast: What’s the point of storytelling?

In episode four of Mobas’ after-hours podcast series, What’s the Point?, Greg Bryant (Creative Lead), Adam Tuckwell (Commercial Director), Katie Vickery (Head of Brand Strategy and Insight) and Jay Evans (Head of PR) explore what is the point of storytelling in marketing.

In marketing, storytelling is an interactive art form that is often misunderstood and sometimes looked down upon by marketers. Should this be the case? Jay kicked off the podcast by sharing a quote he was told early in his career, “Stories can make you laugh and make you cry, but they definitely make you buy.” Why else would the likes of John Lewis invest so much into their story-based Christmas adverts?

But storytelling should not be limited to global B2C giants. Every business, B2B, B2C, multinational leaders or regionally based start-ups has a story to tell. In the podcast, the team offer insight into how to discover the stories within your business and how to ignite a passion for sharing them.

If you have enjoyed this podcast, why not listen and subscribe using Soundcloud, Anchor.fm and Spotify.

As we approach World Cup year in 2026, the branding, ball and other assets have now been released so we are starting to get a feel for how it will look.

But, it’s not just the visuals of the branding and sponsors which shape how the tournament feels, but also the kits.


This time, as expected, the majority of kits will be Adidas or Nike manufactured, with a few others in the mix. But I want to spend some time focusing on Adidas.


They’ve made a subtle change to their template, which I expect to start seeing across all of their club kits too in the 26/27 season. It’s so subtle you may not notice, or you may notice a difference but not be able to put your finger on it.
In fact, it’s a change that I’m surprised hasn’t happened sooner.

If this sparked a rethink with your brand, imagine what we could achieve together.

Talk to Mobas, contact the Mobas team by dropping us an email at: say.hello@mobas.com

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