Cambridge and beyond

Station Road in Cambridge at dusk, with modern office buildings illuminated along the street.

Cambridge has always been a city defined by ideas. For centuries, it has been a global centre of academic excellence, producing world leading research, breakthrough discoveries and generations of influential thinkers. In recent years, the city has evolved even further. Today, Cambridge stands at the forefront of innovation, entrepreneurship and economic growth. It is a […]

Work Experience at Mobas: An Overview

Written by Dante Izuogu Embarking on work experience can be an intimidating prospect for many. The thought of stepping out of the familiar school routine and into the world of work can be quite daunting. The first hurdle to overcome is finding a placement that aligns with your interests, followed by the fear of making […]

2022’s Pantone colour of the year – will purple reign?

From the runways to TikTok, lavender’s popularity has been on the rise these past few years, and with Pantone’s latest colour of the year selection, ‘Very Peri’, we’ll no doubt be seeing a lot more of it in 2022. Senior Account Manager Emily Hutson explains why. According to Pantone’s website, “Very Peri displays a spritely, […]

Are we making or following the trends?

Senior Account Manager, Emily Hutson, weighs up the pros and cons of being an earlier adapter for new technology, joining the party too late, and the value of knowing your audience when choosing to set the trend.

Understanding the social media generation

In September, four members of the Mobas team were lucky enough to attend Youth Marketing Strategy (YMS) by Voxburner. The event, which took place across two days, focused on Gen-Z and provided insight into the way this demographic views the world, uses social media and what they really want from companies. Digital Marketing Account Manager, […]

Meet the Transformers – Emily Hutson

In the latest instalment of our Meet the Transformers Series, Emily Hutson, Mobas’ Senior Account Manager, discusses what makes Mobas’ approach so different and why Mobas is a great place to work.

GA4: Make the move before it’s too late

Every business will use Google Analytics regularly to track what exactly is going on with their website. To keep up with the ever-changing behaviour of consumers, Google has introduced a new Google Analytics interface, GA4, which will soon replace the current Universal Analytics (UA). In this article, our Digital Account Manager, Harriet Hunt, will give […]