The role of a project manager
What is a project manager? You’d think this is an easy question: a project manager is someone who manages projects, right? But when it comes to being a good project manager, there are certainly things which you need to make sure you’re doing to allow for smooth sailing. Aimee Kennedy, our Junior Digital Project Manager, […]
Email marketing: the under-used content channel
Mobas’s Digital Marketing Account Manager, Harriet Hunt, takes a look at how businesses can use email marketing to provide value to their customers and increase sales.
Three simple tips to improve your PPC campaign
Digital Marketing Manager Carl Banks explains how a properly executed PPC campaign can be vital to seeing conversions and ROI.
Be brave, but remain true
When we think about brands being brave, we naturally tend to think about brands being outrageous, or being ‘in your face’. And yes, this is often true. When a brand is loud and proud, or loud and brash, we remember them. But are we remembering them and becoming advocates or users of those brands? Or […]
Mobas unveiled Strategic Consulting Firm of the Year
We are in a celebratory mood at Mobas today as the team have been recognised as Strategic Consulting Firm of the Year. The Business Elite Awards showcase the very best in the market.
6 easy SEO tips to increase organic website traffic
Digital Marketing Manager Carl Banks explains why optimisation is so essential. SEO is the umbrella term for all the methods you can use to ensure the visibility of your website and its content on search engine results pages (SERPs). SEO is required to help search engines index your site quickly and easily: this will also […]
The fundamentals to creating a killer landing page for your business
We’ve all heard of landing pages and it’s more than likely we’ve all landed on one. But, why do we need them? What are they? And how can we make them a success? Digital Designer George Hadfield unpacks these big questions.
A perfect campaign will always stand the test of time
Campaigns are the cornerstone of agency relationships and the peaks and troughs that punctate their creation and eventual end are what makes them truly exciting projects. Senior Account Manager Emily Hutson discusses the need to create longevity in campaigns and the natural handover from agency to client following success.
Cultivating creativity in the cyber void
It’s been a strange year for business and, with no signs of the new normal letting up any time soon, we need to consider how processes that have always been office-centric can adapt and thrive to the working-from-home future. Senior Account Manager Emily Hutson reflects on her experience of creative collaboration and what can be […]
Planning a Website: 4 steps to consider in your process
Building a new website often requires more planning than you might expect. Digital Project Manager Yasmin Brown has broken down the main factors you should consider before embarking on any new web project.