Mobas leads the pack in the CIPR PRide Awards shortlist
The Chartered Institute of Public Relations (CIPR) in the east of England has announced the shortlist for its PRide Awards 2016. The annual awards celebrate the PR successes across all regions of the UK, and Mobas has risen to the top with the most nominations of any East Anglia agency.
Mobas to work alongside Cambridge University Press in educating the world
Mobas, the strategic marketing agency based in Cambridge, is set to play a key role in bringing the educational excellence and heritage of Cambridge University Press to students and teachers worldwide.
Why your PRs should not neglect SEO
Mobas’ PR Account Executive, Catie, cuts through the SEO noise and lays it out straight. As a new PR Account Exec I’ve been vaguely aware of search engine optimisation, but have never had it stripped down to the basics to understand exactly how it works, how it applies to me and how I can effectively […]
The importance of client dialogue
Mobas’ Digital Project Manager, Jon, highlights the benefits of continuous client dialogue, without which a project could crumble.
Media relations vs online influencer: there’s no contest, no really
There’s been a lot of discussion recently of the notion that it’s: “Goodbye media relations and hello influencer relations!” At Mobas we’ve concluded that rather than closing a door on media relations, we’re simply navigating down a long tunnel with various entrances leading to the numerous communications platforms that now exist. This is exciting, and […]
New joint managing directors for strategic marketing agency Mobas
Peter Chaloner is Joint Managing Director of Mobas as the company further consolidates its position as the East of England’s leading strategic marketing agency.
The name generation game
Because ‘starting up’ is by its very nature an exciting time for all concerned, it follows that the naming of any venture is a key element of the process: one where simply using the directors’ surnames won’t cut it. So the quest for the perfect name begins, a journey which can bring with it frustration, […]
Utilise your idle technology to accelerate scientific research with no investment of time or money
In June last year Mobas signed up to World Community Grid (WCG), an initiative through which unused processing power is donated to non-profit scientific projects.
Coldplay fans light up Wembley – the power of consumer engagement
Having grown up with their music – collecting every album and frantically trying to get tickets for every show – Jess Martin is one of Coldplay’s self-proclaimed ‘biggest fans’. Having recently returned from their latest tour ‘A Head Full of Dreams’, a week on Jess reflects on the reason why she still can’t get the […]
A design of two halves
With Euro 2016 fast approaching, and everyone desperately trying to complete their sticker albums before the first kick of a ball on 10th June, we take a look at the designs that will shape the feel of the tournament over the next month. What do they mean, where have they come from and how memorable […]