The Power of digital presence in the membership sector
What is digital presence and why is it important for membership organisationsA digital presence is the way an organisation or individual is represented online. This can include websites, social media, and email. For membership organisations, a strong digital presence is essential for attracting and retaining members. In today’s world, people are increasingly turning to the […]
At what point does my business need a CRM platform?
Peter Chaloner, Mobas’ Chief Digital Officer, questions why so many small businesses don’t take advantage of a CRM platform sooner when there are so many business benefits. At what point does my business need a CRM platform? I recently wrote an article about the importance of good customer experience (CX) throughout the customer life-cycle. To […]
Mobas becomes a HubSpot Solutions Partner
Mobas is proud to announce that they have become an official HubSpot Solutions Partner agency, recognising the firm’s ongoing commitment to integrated marketing methodology in their campaigns. By joining the Partner Programme, Mobas are now expertly equipped to support clients as they migrate their business and sales management to HubSpot, a leading CRM platform for […]
Customer experience transformation
Peter Chaloner, Mobas’ Chief Digital Officer, clarifies what this often misunderstood concept really entails – and why it’s vital for your business. Anyone for a game of marketing bullsh*t bingo? ‘Digital transformation’ must be one of the most overused (yet misunderstood) marketing buzz-phrases of the century.
The real cost of website accessibility
The Equality and Human Rights Commission continues to push website accessibility further up the digital agenda to improve compliance. We ask the question: what is the actual cost of website accessibility?
Dear John… the client guide to switching digital agencies
The pitfalls of parting company – Joint MD Peter Chaloner explores the ins and outs of switching when the grass looks greener.