What’s your POV on TOV?
Our Head of Copy Clive Weatherley explores the need for every brand to have a well-researched and clearly defined tone of voice.
Why the BBC ‘rebrand’ isn’t a rebrand
This week you may have seen the soft launch of the BBC’s slightly updated hero logo, which has been created, according to their own news feed, in an attempt to become more ‘modern’. The general consensus within the BBC being that the incumbent brand looked ‘old-fashioned’ and ‘out-of-date’. In this insight, Creative Director Greg Bryant […]
Mobas and Royal Society of Chemistry scoop two prizes at MemCom Awards
We are delighted to announce our recent double win for the Royal Society of Chemistry’s Making the Difference campaign at the 2021 MemCom Awards. The campaign won Gold in the Best Use of Video and the Best Use of Social Media categories.
Be warned! Content makes for a rubbish king
In January 1996, Bill Gates wrote an essay published on the Microsoft website titled “Content is king”. While Gates was writing about how the creation of meaningful content would allow the internet to flourish, the phrase resonated in the minds of many in marketing. In this article, Mobas’ Commercial Director Adam Tuckwell explains why this […]
Mobas appoints experienced brand strategist
Mobas has appointed experienced brand strategist Ruth Stapleton to strengthen its award-winning strategy team further.
Integrating cultures for merger and acquisition
Often a merger or acquisition unexpectedly heads south, for which the costs are painfully clear for all to see. Typically morale drops, and the desired alignment between teams or the blended businesses fail. Key stakeholders who you planned to keep start heading for the fire exits. But what really is going on and why is […]
Meet the Transformers – Adam Tuckwell
In the latest instalment of our Meet the Transformers Series, Adam Tuckwell, Mobas’ Commercial Director discusses what makes a good leader, why he loves the fast pace of agency life and why he believes Mobas is an excellent fit for businesses looking to accelerate their growth.
Meet the Transformers – Ruth Gosling
In the latest instalment of our Meet the Transformers Series, Ruth Gosling, Mobas’ Insight & Analytics Manager discusses how we help we use data and insight to drive our campaign and why she chose to join Mobas last year.
Are you listening carefully?
The next 12-24 months will be critical for most businesses. With the expected end of the Government’s furlough programme and an easing of support packages, the short- to mid-term future will make or break many businesses. In this article, Mobas’ Commercial Director Adam Tuckwell explains why there’s never been a better or more pressing time […]
Podcast: The true value of awards
In the latest episode of Mobas’ after hours podcast, What’s The Point? Creative Director Greg Bryant, Head of Brand and Insight Katie Vickery and Commercial Director Adam Tuckwell discuss the point of entering work for awards.