Talking straight in a straight-talking world
Mobas CEO, Robin Bryant, gets straight to the point on clarity and directness in business communication. I’ve been very fortunate enough to have worked under some great leadership in my career. All of them have instilled in me the value of being genuine and talking straight to audiences, even when the audience may not want […]
Mobas wins Best Full-Service Business Strategy and Transformation Agency award
We’re in a celebratory mood at Mobas today as the team has been recognised with another award for its continued level of service and commitment to client excellence. The team has been named the Full-Service Business Strategy and Transformation Agency of the year for 2022 in the Business Elite Awards, which showcase the very best […]
Strategy is not a luxury for SMEs
Is your marketing plan collecting dust
Every marketer knows the value of a clear and well thought through marketing strategy. Countless hours are spent identifying the target audiences, understanding the messaging points and perfecting the tactics – yet for some reason, the vast majority of marketing plans sit gathering dust as businesses, brands and products evolve at pace. Mobas’ Account Director […]
Stop guessing, start researching: understanding marketing impact
As we emerge from Covid, marketing budgets are likely to be under increased scrutiny. Ruth Gosling looks at why it’s more important than ever for marketers to use data and insight to demonstrate the impact of their work.
What’s your POV on TOV?
Our Head of Copy Clive Weatherley explores the need for every brand to have a well-researched and clearly defined tone of voice.
Why the BBC ‘rebrand’ isn’t a rebrand
This week you may have seen the soft launch of the BBC’s slightly updated hero logo, which has been created, according to their own news feed, in an attempt to become more ‘modern’. The general consensus within the BBC being that the incumbent brand looked ‘old-fashioned’ and ‘out-of-date’. In this insight, Creative Director Greg Bryant […]
Mobas and Royal Society of Chemistry scoop two prizes at MemCom Awards
We are delighted to announce our recent double win for the Royal Society of Chemistry’s Making the Difference campaign at the 2021 MemCom Awards. The campaign won Gold in the Best Use of Video and the Best Use of Social Media categories.
Be warned! Content makes for a rubbish king
In January 1996, Bill Gates wrote an essay published on the Microsoft website titled “Content is king”. While Gates was writing about how the creation of meaningful content would allow the internet to flourish, the phrase resonated in the minds of many in marketing. In this article, Mobas’ Commercial Director Adam Tuckwell explains why this […]
Mobas appoints experienced brand strategist
Mobas has appointed experienced brand strategist Ruth Stapleton to strengthen its award-winning strategy team further.