The importance of a considered and tested go-to-market strategy for your brand
A go-to-market strategy is a plan for how a company will launch a new product or service to market. It takes into account the competitive landscape, audience engagement, brand presence and customer acquisition, and is essential for any brand looking to grow their market share. Without a go-to-market strategy, businesses risk launching their products or […]
Why are marketers slow to innovate?
What are the benefits of being bold and innovative in your marketing? Mobas Director Adam Tuckwell explores why 2023 might be the year for brave marketers.
Mobas is now a Market Research Society Company Partner
We are pleased to announce that Mobas is now a Market Research Society Company Partner. Ruth Gosling, Insight & Analytics Manager, has also been recognised as Certified Member of the MRS.
Mobas appoints Matt Higgs as Brand and Insight Strategist
We are delighted to announce the appointment of Matt Higgs as Brand and Insight Strategist.
What makes a successful M&A brand integration?
When a merger or acquisition happens, it’s not only the two companies that come together: what about the brands? Head of Brand Strategy and Insight, Katie Vickery, outlines what makes a successful M&A from a brand perspective and what considerations you should take when starting out on this exciting (and often daunting) venture.
Is your marketing under developed?
If a bad workman blames their tools, then a poor marketer blames the tactics! The property market is booming, yet Purple Bricks, the online estate agent which was founded in 2012 by Michael Bruce and Kenny Bruce, is having a bad time of it. Mobas MD Adam Tuckwell examines the truth behind the reasons given […]
Why understanding HR is crucial for successful marketing – and vice versa
Head of Brand Strategy and Insight, Katie Vickery explores the interdependencies between Marketing and HR departments within a business: why they need each other and how to implement this within a business successfully. When supporting clients on business and brand solutions, we naturally get under the skin of the business and what makes it tick. […]
Business transformation: more than just a ‘buzzword’?
As I read through lots of great articles, listen to many podcasts and sit through lots of leadership seminars, it’s becoming apparent that there’s a growing conversation around business change, be it merging organisations, evolving an offering, restructuring teams, or developing sales pipelines – whatever the topic, there’s a lot of it going on, which […]
What is an EVP and why do I need one?
Head of Brand Strategy and Insight, Katie Vickery, explains what an EVP is and why everyone’s talking about it. During a meeting at the end of last year, we were discussing what the key trends for 2022 would be and the idea of Employee Value Propositions (EVP) being a key focus was raised by a […]
Stop fixating on the place of work
Following an appearance at a ‘future of work’ event, Mobas MD Adam Tuckwell argues that the future of work is so much more than an agreement on ‘where’! It’s pointless having a discussion about the future of work at this moment in time. People argue for or against hybrid working and returning to the office […]